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Product Information Sharing

Channel management1/5/2026Intermediate Level

Product Information Sharing refers to the process of exchanging product data and content with internal teams, external partners, marketplaces, and other sales channels. It ensures all stakeholders have access to accurate and up-to-date product details.

What is Product Information Sharing? (Definition)

Product Information Sharing is the process of sending product data and media files to the people and systems that need them. This includes internal teams like marketing and sales. It also covers external partners such as retailers, distributors, and online marketplaces. Companies share this data through manual exports, email attachments, or automated tools like API integrations. The goal is to give everyone the most accurate and up-to-date version of a product's details. Each partner often needs the data in a specific format. Good sharing practices reduce manual errors and help products reach customers faster. A PIM system like WISEPIM automates these connections to ensure data stays consistent across every sales channel.

Why Product Information Sharing is Important for E-commerce

Product Information Sharing is the process of sending product data to sales channels like marketplaces and retailers. In e-commerce, this ensures that every platform shows the same accurate details. If sharing is slow or manual, products often have wrong prices or old photos. This confuses customers and leads to lost sales. A PIM system like WISEPIM helps businesses automate this task. It sends the right data in the format each partner requires. This removes the need for manual spreadsheets and cuts down on errors. Partners can list products much faster. Reliable sharing helps a brand grow quickly while keeping its information consistent everywhere.

Examples of Product Information Sharing

  • 1A brand sends daily updates about prices and stock levels to its online retailers automatically.
  • 2A company shares product photos and videos with ad agencies to help them create marketing campaigns.
  • 3A business gives distributors a login to download technical details and marketing materials.
  • 4A manufacturer sends safety and environmental data to government agencies to meet industry rules.
  • 5Sales teams use a PIM system to get the newest product details for their customer presentations.

How WISEPIM Helps

  • WISEPIM acts as a central hub for all your product data. This ensures that every team shares the same accurate information, which keeps your product listings consistent everywhere.
  • You can set WISEPIM to send product data automatically. It packages information into formats like CSV or XML so your partners and sales channels receive updates without any manual effort.
  • Give partners and suppliers access to specific product details through secure portals. You decide exactly what they can see, which makes sharing information safe and organized.
  • WISEPIM uses APIs to connect with your other software. This allows the system to trade data with webshops and marketplaces in real time, so your product info stays current.

Common Mistakes with Product Information Sharing

  • Teams often use manual exports and emails to share data. This causes version errors and inconsistent information. It also delays product launches.
  • Companies often share data without standardizing formats first. This makes it hard for partners to use the information. It forces them to spend extra time mapping data to their own systems.
  • Many businesses lack a single source of truth for their data. This leads to sharing different versions of the same product with different partners. It creates confusion and errors across sales channels.
  • Businesses often ignore the specific rules of each sales channel. Marketplaces often require unique image sizes or specific data fields. Ignoring these rules leads to rejected listings or poor search rankings.
  • Some companies only share text and forget to include high-quality media. Customers need images, videos, and 3D models to make buying decisions. Sharing only text results in a poor shopping experience.

Tips for Product Information Sharing

  • Use a PIM system to store all your product data in one place. This ensures everyone uses the same accurate information before you share it.
  • Create clear rules and steps for managing your data. This keeps your product details consistent and correct across every sales channel.
  • Use APIs or connectors to send product data to your partners automatically. This saves time and helps you start selling your products faster.
  • Check your product listings on other websites regularly. Ask your partners for feedback to see where you can make the information better.
  • Organize your photos and videos with tags in your PIM. This makes them easy to find and ensures the right files go with the right products.

Trends Surrounding Product Information Sharing

  • AI-powered data enrichment and validation: AI algorithms automate the process of enhancing product data with missing attributes, translations, and validating accuracy before sharing.
  • Increased automation of data syndication: Businesses are moving towards fully automated, API-driven product data feeds to marketplaces and retailers, minimizing manual intervention.
  • Headless PIM architectures: Decoupling the PIM from front-end systems allows for greater flexibility and speed in distributing tailored product information to diverse digital touchpoints.
  • Demand for comprehensive sustainability data sharing: Consumers and regulatory bodies increasingly require detailed information on a product's environmental footprint, ethical sourcing, and lifecycle.
  • Real-time data synchronization: The expectation for immediate updates across all sales channels drives the adoption of systems that support near real-time product information synchronization.

Tools for Product Information Sharing

  • WISEPIM: A comprehensive PIM solution for centralizing, enriching, and syndicating product data to various e-commerce channels and partners.
  • Akeneo: An open-source PIM platform focused on product experience management, enabling efficient data collection, enrichment, and distribution.
  • Salsify: A Product Experience Management (PXM) platform that helps brands deliver engaging product content across every digital touchpoint.
  • Shopify: An e-commerce platform that, when integrated with a PIM, can receive high-quality product data for online store listings.
  • Magento (Adobe Commerce): A powerful e-commerce platform often integrated with PIM systems to manage extensive product catalogs and syndicate data.

Related Terms

product feedcontent syndicationmarketplace integrationdata governanceapi application programming interfacechannel specific data requirements

Also Known As

Product Data ExchangeContent CollaborationInformation Distribution