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Product Information Sharing

Channel management and syndicationIntermediate Level

Product information sharing is sending accurate product data, such as specs, prices and images, to retailers, distributors and marketplaces in the format each one needs.

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What is Product Information Sharing?

Product information sharing, or product data sharing, is sending accurate product data, such as titles, specs, prices, images and identifiers, to the partners who sell or list your products: retailers, distributors, marketplaces and comparison sites. Each product information partner receives the data in the format and structure it needs. Product information itself is everything that describes a product: names, descriptions, attributes, GTINs, prices, stock, media and documents. Sharing it happens through feeds, file exports, APIs, direct platform connections or a portal where partners download what they need. It differs from product information distribution only in emphasis: distribution often means pushing data to sales channels, while sharing also covers giving partners access on request. The goal is that every partner shows the same, current data. See how product export prepares data per partner.

Why Product Information Sharing matters for e-commerce

Many products are sold by partners as well as on your own site. If each partner works from a different spreadsheet, prices, specs and images drift apart. In Salsify's 2025 consumer research, 54% of shoppers said they had dropped a purchase because of conflicting information. Sharing from one source keeps every listing aligned and makes it faster to onboard a new partner.

Examples of Product Information Sharing

  • 1Partner: Distributor, Method: Weekly scheduled CSV export, Data: SKU, GTIN, specs, wholesale price
  • 2Partner: Marketplace, Method: Platform connection, Data: Titles, attributes mapped to the marketplace category, images
  • 3Partner: Comparison site, Method: Product feed, Data: Title, price, availability, link, GTIN
  • 4Partner: Retail reseller, Method: Brand portal with download access, Data: Descriptions, images, manuals
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How WISEPIM Helps

  • Export prepares product data per partner, with the fields and format each one needs.
  • Brand Portals let you share product data and assets outward with partners.
  • Scheduled exports through automations send updates hourly, daily, weekly or monthly.
  • Feed Hub manages product feeds for channels such as Google Shopping.

Common mistakes with Product Information Sharing

  • Emailing spreadsheets that are outdated the day after they are sent.
  • Sending data without GTINs, so partners cannot match products.
  • Using one export for every partner, even when fields and formats differ.
  • Not agreeing on how often data is updated.

Tips for Product Information Sharing

  • Keep one central source for product data and share only from there.
  • Document the field list and format per partner.
  • Always include identifiers such as SKU and GTIN.
  • Read the product feed management guide before you set up feeds for new partners.

Trends around Product Information Sharing

  • Data pools and standards such as GS1 for sharing product data between brands and retailers.
  • APIs replacing file exchange for partners that need frequent updates.
  • Self-service portals where partners download current data and assets.
  • Digital product passports in the EU that require more structured product data.

Tools for Product Information Sharing

  • WISEPIM: Export, Brand Portals, Feed Hub and scheduled automations to share product data.
  • GS1 data pools: Standardized product data exchange between brands and retailers.
  • Channable: Feed management for marketplaces and comparison sites.
  • SFTP and shared drives: Basic file exchange with partners that cannot use an API.

Related Terms

ASIN (Amazon Standard Identification Number)Channel AdaptationChannel Content AdaptabilityChannel ManagementChannel-Specific Attribute Requirements

Also Known As

product data sharingproduct information exchangeproduct information distributionproduct data syndication

Frequently Asked Questions

Product information is all the data that describes a product: name, description, attributes and specs, identifiers such as SKU and GTIN, price, stock, images, videos and documents like manuals. It is what shoppers read on a product page and what partners need to list the product. Managed well, it lives in one place and is shared from there.

Agree on a format and field list with each distributor, then send data from one central source instead of separate spreadsheets. Use a scheduled export or feed for regular updates and an API or platform connection where the partner supports it. Include identifiers such as GTIN so the distributor can match products.

A product information partner is any company that receives your product data to sell, list or support your products, such as a retailer, distributor, marketplace or comparison site. Each partner usually has its own required fields and format. Clear agreements on fields, update frequency and identifiers keep data in sync.

Distribution usually means pushing product data to sales channels such as webshops, marketplaces and feeds. Sharing is broader and also covers giving partners access to data and assets on request, for example through a portal or a download link. Both rely on one accurate central source.

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