A product launch workflow is a defined sequence of tasks and approvals required to bring a new product to market, ensuring all necessary steps are completed.
A product launch workflow is a formalized, sequential process that outlines all the activities, responsibilities, and approvals needed to introduce a new product to the market successfully. This workflow typically spans multiple departments, including product development, marketing, sales, legal, and operations. It covers everything from initial data collection and content creation in a PIM, to digital asset preparation in a DAM, pricing strategy, channel activation, and final publication across e-commerce platforms and marketplaces. A well-structured workflow ensures coordination, minimizes delays, and guarantees that all product information is complete, accurate, and compliant before launch.
For e-commerce, an efficient product launch workflow is paramount for competitive advantage. Delays in launching new products mean missed revenue opportunities. A PIM system acts as a central orchestrator within this workflow, managing the creation, enrichment, and approval of all product content. It ensures that marketing descriptions, technical specifications, and digital assets are ready for various channels simultaneously. By automating tasks and providing clear visibility into each stage, PIM-powered workflows significantly reduce time-to-market, minimize errors, and ensure a consistent, high-quality product experience from day one.