Product Variant

Definition

A product variant refers to a specific version of a product that differs from other versions by one or more attributes, such as size, color, material, or capacity. Each variant typically has its own unique SKU (Stock Keeping Unit) because it needs to be tracked, priced, and managed independently in inventory systems. Variants allow e-commerce businesses to offer a wide range of choices for a single base product without creating entirely separate product listings. They are fundamental for organizing complex product catalogs and meeting diverse customer preferences.

Why It's Important for E-commerce

Product variants are critical for e-commerce as they enable businesses to cater to a broader customer base by offering diverse options within a single product listing. This approach enhances the customer shopping experience, making it easier for buyers to find exactly what they need. From an operational perspective, managing variants efficiently is key to accurate inventory control, preventing overselling or stockouts for specific options. Properly defined variants also streamline product data management, allowing for consistent display and accurate filtering on e-commerce platforms.

Examples

• A T-shirt sold in sizes S, M, L, XL, and in colors red, blue, green.
• A smartphone available with 128GB, 256GB, or 512GB storage capacity.
• A sofa offered in leather or fabric upholstery, with multiple color choices for each material.
• A coffee mug sold with different printed designs, each being a unique variant.

How WISEPIM Helps

• Centralized variant management: Manage all product variants and their unique attributes from a single source.
• Consistent data across channels: Ensure variant-specific data is accurate and consistent on all sales channels.
• Efficient SKU creation: Streamline the process of generating and managing unique SKUs for each product variant.
• Improved product discoverability: Enable customers to easily filter and find specific variants through rich, accurate data.

Related Terms

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