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Technical Specifications

Product management10/21/2025Intermediate Level

Technical specifications are precise, objective details about a product's features, dimensions, materials, performance, and compliance standards.

Definition

Technical specifications are factual, measurable, and objective descriptions of a product's characteristics. They provide detailed information about a product's construction, components, dimensions, weight, power requirements, performance metrics, and compliance with industry standards or regulations. These specifications are crucial for customers to evaluate product compatibility, functionality, and suitability for their needs. They also serve as a reference for quality control, manufacturing, and support teams. Examples include 'RAM capacity,' 'processor speed,' 'material composition,' or 'energy efficiency rating.'

Why It's Important for E-commerce

In e-commerce, accurate technical specifications are essential for building customer trust and reducing returns. Customers rely on these details to make informed decisions, especially for complex or technical products. Clear specifications minimize misinterpretations and ensure customers purchase products that meet their specific requirements. They also power comparison tools, filtered search, and product finders, enhancing the user experience and product discoverability. Maintaining precise technical specifications directly contributes to customer satisfaction and operational efficiency.

Examples

  • For a laptop: 'Intel Core i7 processor, 16GB RAM, 512GB SSD storage, Windows 11 OS'.
  • For a washing machine: 'Capacity: 9kg, Energy Efficiency Class: A+++, Spin Speed: 1400 rpm'.
  • For a bicycle: 'Frame Material: Aluminum, Wheel Size: 29 inches, Brake Type: Hydraulic Disc Brakes'.

How WISEPIM Helps

  • Structured data fields: WISEPIM provides structured attribute types for technical specifications, ensuring consistency and accuracy.
  • Data validation rules: Implement rules to ensure technical specs conform to predefined formats, units, and ranges, preventing data entry errors.
  • Enhanced product comparisons: Leverage accurate technical specifications stored in PIM to power effective product comparison tools on e-commerce sites.

Related Terms

Also Known As

Product specsProduct data sheetFunctional attributes

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