E-commerce Dictionary

Product content versioning is keeping track of earlier versions of a product's texts, attributes and images, so you can see what changed and restore a previous state.

A product description is the text on a product page that explains what the item is, what it does, who it is for and why it is worth buying.

A product detail page (PDP) is the page in an online store that shows everything about one product: name, price, images, specs, variants and the add to cart button.

Product storytelling is writing product content as a short story about who the product is for, what problem it solves and how it is used, backed by accurate product data.

Planning, producing, checking and updating translated product titles, descriptions and attributes for every language you sell in.

A product sheet (product data sheet, fact sheet or spec sheet) is a short document that summarizes one product's features, specifications and ordering details.

Product page content beyond a title, price and one photo: extra images, video, 360-degree views, size guides and detailed specs that help shoppers decide.

Structured content is content stored as separate, labeled fields instead of free text, so it can be reused, filtered and published to many channels.

Transcreation is adapting a message to another language and culture so it keeps the same intent, tone and effect, instead of translating it word for word.

User generated content (UGC) is content made by customers and other unpaid contributors, such as reviews, ratings, photos, videos and questions about a product.

Visual search optimization prepares product images and data so tools like Google Lens and Pinterest Lens can match a shopper's photo to your products.

Voice search optimization is the practice of making your content and product data easy for voice assistants to find, understand and read aloud as an answer.