E-commerce Dictionary

Variant management is how you organize products that come in several versions, such as sizes and colors, under one parent product with shared and variant-specific data.

Supplier onboarding for ecommerce is the process of adding a new vendor and getting its product data collected, checked and enriched so the products can go live.

Vendor product data (VPD) is the product information a supplier or manufacturer sends to a retailer: identifiers, descriptions, specifications, prices, stock and images.

A vendor product data portal is a website where suppliers submit and update product data for a retailer, checked against the retailer's rules.

Vendor product information management (VPIM) is the process of collecting, checking and standardizing product data that suppliers send to a retailer or distributor.

Video commerce is selling through shoppable videos, live shopping and product videos, where viewers can buy the products they see directly.

Video metadata management is organizing the titles, descriptions, tags, technical details and usage rights of video files so teams and shoppers can find and reuse them.

A virtual product bundle is a set of separate products sold together as one listing, without pre-packing them; stock is tracked per component.

The way an online store arranges products, images and banners on its pages so shoppers notice the right items and find what they want.

A visual product configurator is a tool on a product page that lets shoppers pick options such as color, size or material and see the product change as they choose.

Visual search metadata is the structured data attached to product images, such as alt text, color, pattern and shape, that helps visual search tools match a photo to your product.

Visual search optimization prepares product images and data so tools like Google Lens and Pinterest Lens can match a shopper's photo to your products.

Voice search optimization is the practice of making your content and product data easy for voice assistants to find, understand and read aloud as an answer.