E-commerce Dictionary

An e-commerce channel is any online place where you sell products, such as your webshop, a marketplace, a social shop or a price comparison site.

An e-commerce content strategy is a plan for which content an online store publishes, who creates it, where it appears and how its effect is measured.

An e-commerce ecosystem is the set of connected platforms, tools, services and partners a business uses to sell online, plus the integrations between them.

Ecommerce merchandising is how an online store selects, arranges and presents products, through categories, sorting, search, product pages and promotions, so shoppers find and buy them.

An e-commerce personalization engine is software that changes product recommendations, search results and content for each shopper based on their behavior and profile.

Ecommerce platform integration is connecting your online store platform to other systems, such as a PIM, ERP or marketplace, so products, stock and orders move between them automatically.

Product listing optimization (PLO) is improving titles, descriptions, images and attributes of a product listing so it ranks higher and converts better on a shop or marketplace.

E-commerce search experience is how easily shoppers find products with a webshop's search bar, from typing a query to filtering and choosing from the results.

Ecommerce performance analytics is collecting and analyzing store data such as traffic, conversion rate, order value and revenue per product to decide what to improve.

An e-commerce platform connector is a ready-made integration that moves product data, stock or orders between a webshop platform and systems like a PIM or ERP.

E-commerce product content guidelines are a written standard for product titles, descriptions, attributes and images, so every product page is consistent.

A central system that stores all your e-commerce product information, from titles and specs to images and prices, and feeds it to every sales channel.

An overarching plan defining how product data is acquired, managed, enriched, and distributed to achieve e-commerce business goals.

ESG Reporting is the disclosure of environmental, social, and corporate governance data to provide transparency into a company's sustainability and ethical impact.

ETIM is an open classification standard for technical products that assigns each product a class with fixed features, values and units, so suppliers and wholesalers describe products the same way.

A framework setting environmental sustainability requirements for products in the EU, introducing the Digital Product Passport (DPP) to improve circularity and transparency.

Ecommerce SEO is the work of getting an online store's category and product pages to rank in unpaid search results through keywords, product content, technical fixes and links.

Edge computing for PIM means serving or processing product data on servers close to the shopper instead of one central server, to make product pages and APIs faster.

Error handling is how a system detects, reports and recovers from problems such as invalid data, failed imports or rejected channel updates, so one error does not stop the whole process.

Ethical product data is information about how a product affects people, animals and the environment, such as materials, origin, working conditions and certifications.

Event-driven architecture is a software design in which systems react to events, such as a price change or a new order, instead of polling each other for data.

eCl@ss is an international standard that classifies B2B products with 8-digit codes in four levels and a fixed set of properties per class.