E-commerce Dictionary

A+ Content, formerly Enhanced Brand Content, is the Amazon feature that lets brand owners add image and text modules below the product listing.

An AI PIM is a product information management system where AI drafts descriptions, attributes, categories and translations, and people review the result before it is published.

AI-powered product content creation is the use of AI models to write product titles, descriptions, attributes and translations from your existing product data.

In ecommerce, an API (application programming interface) is a defined way for two systems, such as a webshop and a PIM, to exchange data like products, prices, stock and orders.

An API-first PIM is product information management software built so every function is available through an API, which other systems use to read and write product data.

An ASIN (Amazon Standard Identification Number) is the unique 10-character code Amazon assigns to each product in its catalog.

Access control in a PIM sets who can view, edit, import or publish which product data, usually through user roles and permissions.

Agentic commerce is shopping in which an AI agent searches, compares and can buy products for a person, using structured product data and open protocols.

Alt-text accessibility management is the practice of writing, storing and checking alt text for every product image, so screen reader users and search engines understand them.

Asset transformation converts a master image or video into the sizes, crops and formats each channel needs, without changing the original file.

An attribute collision is a conflict where two sources use the same attribute name for different things, or send different values for the same attribute of one product.

Attribute dependency management means setting rules so one attribute's value decides which other attributes or values apply, such as frame size only for bikes.

An attribute group is a named section that bundles related product attributes, such as Dimensions or Technical specs, so product data is easier to enter, find and export.

Attribute inheritance in a PIM means child products, variants or families automatically take attribute values or fields from their parent, unless you override them.

Product attribute management is defining, filling and maintaining the structured fields that describe products, such as color, size and material, for every channel.

Attribute scoping sets whether a product attribute holds one value everywhere or a different value per language, channel or market.

An attribute set is a named group of product attributes, such as size, color and material, that defines which fields a type of product has.

Attribute mapping links the product attributes in one system to the matching fields and values in another, such as a sales channel or marketplace.

Attributization is turning product information into structured attributes, such as color, size and material, so each fact sits in its own field.

AR product visualization lets shoppers place a true-to-scale 3D model of a product in their own space through a phone camera before they buy.

Automated translation memory is a database of approved translated sentences that software reuses automatically when the same or similar text needs translating again.

The average amount a customer spends per order: total revenue divided by the number of orders in the same period.