E-commerce Dictionary
Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
All Terms
GS1 Digital Link
GS1 Digital Link is a GS1 standard that puts product identifiers such as the GTIN, batch number and serial number into a web address. Printed in a QR code, one symbol can be scanned at the checkout and opened by a phone to show product information.
Generative AI for Product Descriptions
The use of Large Language Models to automatically create compelling, SEO-optimized product copy from structured technical data and attributes.
Ghost Products
Products that remain visible on an e-commerce storefront despite being deleted or disabled in the backend PIM, ERP, or inventory system.
Ghost SKUs
Ghost SKUs are redundant or orphaned product identifiers in a database that do not correspond to physical inventory, often causing data synchronization issues.
Global Data Synchronization Network (GDSN)
GDSN is an internet-based network that enables real-time, global exchange of standardized product information between trading partners. It ensures data consistency across the supply chain.
Global Trade Item Number (GTIN)
A globally unique 14-digit number used to identify trade items, crucial for product identification in e-commerce and logistics.
Golden Record
A golden record is the single, most accurate, and complete version of a data entity (like a product) compiled from all available sources, ensuring data consistency.
GraphQL for PIM
GraphQL for PIM is a query language that allows developers to request specific product data attributes in a single API call, improving performance for headless commerce.
Guided Selling Experience
A guided selling experience uses product information to help customers find suitable products by answering questions or applying filters based on their needs.