E-commerce Dictionary

GS1 Digital Link is the GS1 standard that puts a product's GTIN into a web address, so one QR code works at the checkout and opens product information on a phone.

Generative AI for product descriptions uses large language models to write product copy from your product data, such as attributes, specs and keywords.

Ghost products are listings that stay visible in a webshop, feed or search result after the product was removed, sold out or changed at the source.

A ghost SKU is a product record that still exists in a system after the product itself is gone, discontinued or was never real.

GDSN is GS1's network of certified data pools through which suppliers share standardized product master data with retailers once, and keep it in sync.

A globally unique 14-digit number used to identify trade items, crucial for product identification in e-commerce and logistics.

A golden record is the single, trusted version of a data entity, such as a product or customer, built by combining and cleaning data from several systems.

GraphQL for PIM means using GraphQL, a query language for APIs, to fetch exactly the product fields a frontend or channel needs from a PIM in one request.

A guided selling experience uses product information to help customers find suitable products by answering questions or applying filters based on their needs.