E-commerce Dictionary

RPA for data entry is using software bots that copy, type and move data between systems by imitating clicks and keystrokes, instead of a person doing it by hand.

Real-time inventory visibility is an up-to-date view of sellable stock per product and location, shared with every sales channel as sales, returns and deliveries happen.

Real-time Product Data refers to product information that is updated and accessible immediately as changes occur, ensuring customers and systems always have the most current details. This is crucial for dynamic e-commerce operations.

Retail media network (RMN) integration connects a brand's product data and ad accounts to a retailer's ad platform, so sponsored listings show correct product details.

Retail media optimization is improving the return on ads you buy on retailer websites and apps, by tuning bids, budgets, targeting and the product pages those ads lead to.

Product page content beyond a title, price and one photo: extra images, video, 360-degree views, size guides and detailed specs that help shoppers decide.

Rich snippets for ecommerce are search results that show extra product details, such as price, availability and star rating, pulled from structured data on the product page.