E-commerce Dictionary

B2B marketing is marketing aimed at other businesses rather than consumers, using channels such as your website, search, email, LinkedIn and trade events to reach buyers and their teams.

BOPIS data is the store-level information needed for buy online, pick up in store: stock per location, pickup eligibility, preparation time and pickup options.

A base product is the general product model; a SKU is one specific sellable version of it, such as one color and size, with its own code, stock and price.

Brand management involves overseeing the tangible and intangible elements of a brand to increase its perceived value. It ensures consistent messaging, visual identity, and customer experience across all touchpoints.

Brand consistency means your brand looks, sounds and describes its products the same way on every channel, from webshop to marketplace.

Bulk edit means changing a field on many products or records at once, such as price, category or description, instead of editing each one separately.

Business rules are statements that define how a company handles data and decisions, written so software can check, fill or route information automatically.