E-commerce Dictionary
Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
All Terms
Headless CMS
A Headless CMS is a back-end only content management system that acts as a content repository, making content accessible via an API for display on any device or platform.
Headless Commerce
Headless commerce separates the storefront shoppers see from the commerce backend, which connect through APIs so each can change on its own.
Headless PIM
A headless PIM is a product information management system that delivers product data through APIs, without a built-in storefront, so any front end can use it.
Hyper-personalization
Hyper-personalization is tailoring products, content and offers to each individual shopper using behavioral and real-time data, rather than to broad customer segments.