E-commerce Dictionary
Not sure what a term means? Find plain-English definitions, real-world examples, and practical tips for PIM, product data, and all things e-commerce.
All Terms
UNSPSC
UNSPSC is a global, four-level classification system with 8-digit codes for products and services, used mainly in B2B purchasing and procurement.
Unique Product Identifiers
Unique product identifiers are the codes that identify a product across channels: the GTIN, and the brand plus MPN. Your own SKU identifies it only inside your business.
Upselling
Upselling encourages a customer to buy a more expensive model, upgrade or premium version of the product they are already considering.
User Generated Content (UGC)
User generated content (UGC) is content made by customers and other unpaid contributors, such as reviews, ratings, photos, videos and questions about a product.