E-commerce Dictionary

CGI (computer-generated imagery) means images and video created with 3D software instead of a camera, used in e-commerce for product shots, lifestyle scenes and 360 views.

CPQ integration connects configure, price, quote software to your PIM, CRM and ERP, so quotes use the same products, rules and prices as the rest of the business.

A canonical data model is one shared, system-neutral format for business data that every connected system translates to and from, instead of mapping to each other directly.

Channel adaptation is changing the same product data so titles, attributes, images and categories meet the rules of each sales channel.

Channel content adaptability is how easily your product content can be adapted for each sales channel without rebuilding it from scratch.

Channel management is planning, running and measuring the sales channels you sell through, from your webshop to marketplaces and social shops.

Channel readiness means a product's data meets every requirement of a specific sales channel, such as Google Shopping or a marketplace, so it can be published without errors.

Channel-specific attribute requirements are the product fields and value formats each marketplace or ad channel demands before it accepts a listing.

Channel-specific content adaptation means rewriting product titles, descriptions, images and attributes so each sales channel gets content that fits its rules and its shoppers.

Channel-specific data requirements are the fields, formats and rules each sales channel, such as Google Shopping, Amazon or bol, demands before it will list your products.

Channel-specific pricing means selling the same product at a different price per sales channel, such as your webshop, a marketplace or a B2B portal.

Product content adapted to the rules and audience of one sales channel, such as a marketplace title, a feed field or a social caption.

A circular economy data model structures product data on materials, repair, disassembly and recycling so products and materials can stay in use longer.

A circular product identity is a unique digital record linked to a physical product that keeps its material, repair and recycling data available through resale, repair and end of life.

A cloud PIM is product information management software that runs online as a service, so your team works in a browser and the vendor handles hosting, updates and scaling.

Product compliance data is the legal and safety information a product must show or carry to be sold, such as CE marking, warnings, ingredients and the responsible person.

Composable commerce is an approach where you build your online store from separate, best-fit services such as checkout, search and PIM, connected through APIs.

A composable PIM is an API-first product information management system that works as one replaceable building block in a composable commerce stack.

Computer vision for DAM is AI that analyzes images and videos in a digital asset management system to tag, describe and organize them automatically.

A content delivery network (CDN) is a group of servers in many locations that stores copies of website files and serves each visitor from a nearby server.

A content editor in a PIM is the person who writes, checks, translates and completes product content such as titles, descriptions and attributes before it goes to sales channels.

A content gap analysis compares the content you have with the content your audience needs or competitors offer, to find missing topics, pages and product information.

Content governance is the set of roles, rules and processes that decide who creates, reviews, publishes and updates content, and to which standard.

A content model is a structured plan of the content types you manage, the fields each type has and how the types relate to each other.

Content syndication in ecommerce is sending product titles, descriptions, attributes and images from one source to retailers, marketplaces and comparison sites in each channel's format.

Contextual commerce lets people buy a product right where they discover it, such as in a social post, video, article, chat or AI assistant, without going to a separate webshop first.

Contextual product information is current product data adapted to where and how a shopper sees it, such as channel, device, language or location.

Conversion rate (CR) is the share of visitors or sessions that complete a goal, usually a purchase, calculated as conversions divided by sessions times 100.

Product page CRO is the practice of testing and improving product detail pages, such as images, titles, specs, reviews and the buy box, so more visitors add to cart.

Country of origin is the country where a product was manufactured or last substantially transformed, stored as a product attribute for customs, labels and sales channels.

Cross-border trade (CBT) attributes are product fields needed to sell abroad, such as HS code, country of origin, weight and customs value.

Cross-channel content consistency means a product shows the same core facts, such as name, specs, price and images, on every channel where you sell it.

Cross-functional collaboration is when people from different departments work toward one shared goal with clear roles, such as a complete and correct product launch.

Cross-selling in ecommerce is suggesting complementary products, such as accessories or matching items, to a shopper who is viewing or buying a related product.

A customer data platform (CDP) collects customer data from every source, such as your webshop, email and ads, into one profile per customer that other tools can use.

Customer reviews and ratings are buyer feedback on a product: a star score plus a written review that helps other shoppers decide.

Customer-centric product data is product information written and structured around what shoppers need to decide, not only around internal specs.

Customer-led product development is building and improving products based on direct customer input, such as reviews, returns, support questions and interviews.