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AI & Automation

AI writes every new product Your prompts set the voice

Chain AI blocks in the Automation Builder: descriptions, translation into 93 languages, attribute extraction, and a quality check before publishing.

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  • 50+ automation blocks
  • 93 translation languages
  • Test run before you activate

Key features

  • Write with your own prompts

    Every AI block points at a prompt from your Prompt Library, so a workflow writes in the voice you saved in the Prompt Lab.

  • Start on a product event

    Run on create, update or import, on a lifecycle stage change, on a schedule, or manually for a selection you pick.

  • Publish only what passes

    Put a quality check before the publishing block, so a product with missing attributes stops in the flow instead of on a channel.

Automation Builder

One canvas from trigger to published

Drop in the AI blocks the job needs, connect them to a publishing step, and save the flow as a draft until a test run looks right.

The canvas reads top to bottom: the trigger decides when the flow runs, each block below it does one job, and the last one publishes.

Where the prompts come from

  1. Run it on a few products first

    Select products, pick a prompt and start the enrichment. What that prompt writes here is what the automation will write on every product it touches, so read the result before you automate it.
    The enrichment dialog. Your own prompt is the default; the curated prompts sit underneath.

  2. Tune it in the Prompt Lab

    Load a real product, pick the field, the industry and the tone of voice, and compare the original with the AI version side by side. Change the instruction and run it again until the wording is the one you want to ship.
    Prompt Lab: the original product on the left, the AI version on the right.

  3. Save it to the Prompt Library

    Saved prompts are the ones an automation can point at. Set one as the project default and every run uses it unless you say otherwise. Curated prompts cover SEO fields, specs and marketing copy if you would rather start from one.
    The Prompt Library: your prompts, the project defaults, and the curated set.

  4. Wire it into a template

    Load a template, enrich on import, translate before publishing or re-check on a schedule, and point its AI block at the prompt you just saved. Test run it on a handful of products, then switch it on.
    The template gallery. Every template's AI block can run your own prompt.

The AI blocks

Four blocks that do the writing

Each one is a step you drop on the canvas; together they take a bare import to a publishable product.

  • Generate descriptions and titles

    The block writes the description, short description, title and meta fields from the product's own attributes, using your saved prompt.

    Result: the fields a channel refuses an import over are filled in.

  • Translate into your markets

    Translate content and attribute values into any of 93 languages, with your dictionary terms kept as you wrote them.

    Result: one source product, every market language filled.

  • Extract missing attributes

    Read specifications out of the supplier text and images and write them into the attributes the family requires.

    Result: spec fields filled from what the supplier already sent.

  • Sync the result to your channels

    Hand the finished product to the publishing step, which maps your fields to each connected channel's format.

    Result: the same product lands on every channel in its own shape.

FAQs

AI automation, answered

What teams ask before they hand their product workflow to the Automation Builder.

Still have questions?

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Anything repetitive in your product workflow: AI descriptions and titles, translations, attribute extraction, quality checks, categorization, and publishing to your channels. You chain exactly the blocks you need into one workflow.

No. The Automation Builder is a visual canvas: drag in a trigger, connect the AI and publishing blocks, and save. Pre-built templates cover the common flows, so you rarely start from an empty canvas.

Automations run when a product is created, updated, or imported, when a product moves to a new lifecycle stage, on a fixed schedule, or on demand for a selection you pick yourself.

Yes. Save it as a draft and use the test run on a small set of products. Review the output, adjust the configuration, and only activate it once the result is right.

Every AI block can point at a prompt from your Prompt Library. Build and refine prompts in the Prompt Lab on real products, save the best one, and every workflow that uses it runs on the new version straight away.

Next step

Build one flowEvery new product uses it

Start on your own catalog for free, or bring one product family to a call and we build the first flow with you.

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