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Media management

Media management1/5/2026Intermediate Level

Media management involves organizing, storing, and distributing all digital assets related to products, such as images, videos, and documents, to ensure consistency across all sales channels.

What is Media management? (Definition)

Media management is the process of organizing, storing, and sharing digital files for products. These files include product photos, videos, 3D models, and instruction manuals. The goal is to make sure every webshop or marketplace uses the correct and most recent version of an image. Most businesses use a Digital Asset Management (DAM) system to handle these files. This system often works directly with a PIM system like WISEPIM to link media to the right product data. It helps teams track different versions of a file and add tags so they can find assets quickly. This setup removes the need for manual file sharing and prevents old or blurry images from reaching customers.

Why Media management is Important for E-commerce

High-quality product photos and videos help customers decide what to buy. Online shoppers cannot touch products, so they use visuals to understand features and quality. Bad or missing images cause confusion and lead to more returns. Media management keeps your product visuals consistent across your website, marketplaces, and social media. This consistency helps build trust with your customers. It also makes work easier for marketing teams. They can find and use the right files quickly without resizing images manually for every channel. This saves time and ensures your brand looks professional everywhere.

Examples of Media management

  • 1Storing high-quality images and creating smaller versions for websites and social media.
  • 2Linking product videos like how-to guides and 360-degree views directly to the correct product pages.
  • 3Keeping user manuals and warranty files in one place so customers can find and download them.
  • 4Checking that all photos and videos follow brand rules before sending them to online marketplaces.
  • 5Tracking image licenses to make sure the company has the right to use them on every platform.

How WISEPIM Helps

  • WISEPIM stores all product photos and videos in one central location. This ensures every team member uses the most recent and approved files.
  • The system automatically resizes and crops images to fit different sales channels. This saves manual work and gets your products online faster.
  • Link high-quality photos and manuals directly to your product data. This helps customers understand your products better through clear visuals and helpful documents.
  • Track every change made to your files and manage usage rights. This prevents you from using outdated content or facing legal issues.
  • Send your optimized media files to webshops and marketplaces directly from the PIM. This makes it easy to share the right content across all your sales platforms.

Common Mistakes with Media management

  • Teams often store product photos in many different places like shared drives or personal folders. This makes it hard to find the right files and leads to inconsistent branding.
  • Many businesses fail to use clear names or tags for their media files. Without these labels, staff spend too much time searching for the right images or videos.
  • Uploading large files without resizing or compressing them slows down your website. Slow pages frustrate shoppers and make them less likely to buy your products.
  • Forgetting to track file versions often leads to publishing old or wrong images. This creates a poor experience when customers see different photos on different sales channels.
  • Keeping media files separate from your PIM system creates unnecessary manual work. You must link images to products by hand, which increases the chance of making mistakes.

Tips for Media management

  • Use a Digital Asset Management (DAM) system to store all product images and videos in one central place. This keeps your files organized and easy to find.
  • Create simple rules for naming and tagging files when you upload them. Good tags help your team search for and find specific media in seconds.
  • Set up automatic tasks to resize or crop images for your website and mobile app. This saves time and ensures your pictures look great on every device.
  • Check your media library often to delete old or blurry photos. Keeping your gallery updated helps customers see your products in the best possible light.
  • Connect your DAM system to your PIM and webshop. WISEPIM makes it easy to link the newest images to the right product descriptions automatically.

Trends Surrounding Media management

  • AI-powered asset tagging and search: Artificial intelligence automates the tagging of images and videos with relevant keywords and attributes, significantly improving discoverability and organization.
  • Automated media optimization: Tools automatically resize, crop, and compress media files for specific channels and devices, ensuring optimal performance, visual quality, and reduced manual effort.
  • 3D and Augmented Reality (AR) asset management: Increasing demand for managing interactive 3D models and AR experiences, requiring systems capable of handling these complex and large file types efficiently.
  • Headless Digital Asset Management (DAM): Decoupling the DAM backend from the frontend, offering greater flexibility and agility in how media is delivered and presented across diverse headless commerce ecosystems.
  • Sustainability in digital asset delivery: Focus on optimizing file sizes and delivery networks to reduce the carbon footprint associated with data transfer and storage, aligning with broader sustainability goals.

Tools for Media management

  • WISEPIM: Integrates media management directly within the PIM platform, centralizing product data and associated digital assets for streamlined workflows.
  • Akeneo PIM: Offers robust PIM capabilities with integrated Digital Asset Management (DAM) features for comprehensive management of product-related media.
  • Salsify: A Product Experience Management (PXM) platform that combines PIM and DAM functionalities to enrich and distribute product content, including media.
  • Bynder: A dedicated Digital Asset Management (DAM) platform focused on organizing, managing, and distributing digital assets across various channels.
  • Cloudinary: A cloud-based media management platform providing extensive capabilities for image and video optimization, transformation, and delivery.

Related Terms

digital asset managementproduct contentchannel managementdata governancebrand consistencydata enrichmentdata syndicationproduct data sheet

Also Known As

Digital asset management (DAM)Product media managementAsset management