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Product Content

Content management1/5/2026Basic Level

Product content refers to all textual, visual, and multimedia information describing a product, used to inform and persuade customers across sales channels.

What is Product Content? (Definition)

Product content is the collection of information used to describe and sell an item. It includes written details like descriptions, technical specs, and lists of features. It also covers visual media such as photos, videos, and 3D models. Other examples include user manuals, warranty details, and customer reviews. Good content is accurate and stays consistent across every webshop or marketplace. It helps shoppers understand what they are buying and gives them the confidence to complete a purchase.

Why Product Content is Important for E-commerce

Product content is the digital information that describes an item for sale online. It replaces the physical experience of seeing or touching a product in a store. Clear descriptions and images help customers understand exactly what they are buying. This leads to more sales and fewer product returns. On marketplaces, accurate content makes products easier to find and helps them stand out from competitors. A system like WISEPIM helps brands organize this data to keep it consistent across all sales channels.

Examples of Product Content

  • 1A smartphone description that explains the camera quality, battery life, and screen specs to help shoppers choose.
  • 2Clear photos and a 360-degree video of a sofa that show how it looks from every angle.
  • 3Downloadable PDF manuals and safety guides that teach customers how to set up and use a product safely.
  • 4Star ratings and written reviews from customers that appear on a webshop page to build trust.
  • 5Fashion photos and text translated and adapted specifically for Dutch shoppers to match local styles and sizes.

How WISEPIM Helps

  • WISEPIM stores all product descriptions, images, and videos in one central location. This keeps your information consistent across every sales channel.
  • WISEPIM includes tools to check and improve your product data. These features help you fix errors and add missing details so customers see accurate information.
  • WISEPIM sends your product data to webshops, marketplaces, and catalogs automatically. This makes it easy to share the right content with different platforms.

Common Mistakes with Product Content

  • Showing different product details on different websites confuses shoppers and makes your brand look unreliable.
  • Ignoring SEO for your product pages makes it hard for people to find your items in search results.
  • Using the same basic description for every platform does not speak to what your customers actually need.
  • Forgetting to update your data regularly leads to wrong prices and shows items that are out of stock.
  • Using blurry photos or boring videos makes your products look cheap and stops people from buying.

Tips for Product Content

  • Store all your product data in a PIM system like WISEPIM. This keeps information accurate and consistent across all your sales channels.
  • Use relevant keywords and clear headings. This helps search engines find your products and show them to more customers.
  • Change your descriptions and images to fit each platform. A social media post needs a different style than a listing on a marketplace.
  • Review your product pages regularly. Make sure they show the latest features, prices, and stock levels.
  • Add clear photos, videos, and customer reviews. These details help shoppers understand the product and feel more confident about buying.

Trends Surrounding Product Content

  • AI-powered content generation and optimization: Leveraging artificial intelligence to automate creation of product descriptions, translate content, and personalize content delivery at scale.
  • Personalization at scale: Delivering highly relevant and tailored product content based on individual customer behavior, preferences, and browsing history across all touchpoints.
  • Interactive and immersive content: Increased adoption of 3D models, augmented reality (AR), virtual reality (VR), and shoppable videos to create engaging and informative product experiences.
  • Sustainability and transparency data integration: Incorporating detailed information about a product's environmental impact, ethical sourcing, and lifecycle into its content to meet consumer demand for transparency.
  • Headless commerce enablement: Decoupling product content from the front-end presentation layer, allowing for greater flexibility, faster deployment, and consistent delivery across diverse channels via APIs.

Tools for Product Content

  • WISEPIM: A comprehensive PIM platform for centralizing, enriching, and distributing product content efficiently across all e-commerce channels.
  • Akeneo: An open-source PIM solution that helps businesses manage complex product information and enhance content quality for various outputs.
  • Salsify: A Product Experience Management (PXM) platform combining PIM, DAM, and syndication to streamline content creation and delivery.
  • Contentful: A headless CMS that allows businesses to structure and deliver product content flexibly to any digital touchpoint or application.
  • Shopify/Magento: E-commerce platforms with integrated tools for managing product content, including descriptions, images, and variants, directly within the store interface.

Related Terms

product attributedigital asset management damproduct data qualitycontent syndicationdata enrichmentlocalization

Also Known As

Product informationProduct descriptionProduct marketing content