AI Translation
Translate Your Products to
Basque
Reach 0.75M+ speakers of Basque across Spain and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
0.75M+
Speakers
$4.5B
Market Size
1.8M
Online Shoppers
12%
Annual Growth
Basque E-commerce Market Opportunity
Understand the potential of selling to Basque-speaking customers
Market Metrics
Avg. Order Value:$75
Mobile Commerce:65%
Growth Potential
The Basque e-commerce market is growing at 12% annually, with a total market size of $4.5B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
1.8M online shoppers actively buying products in Spain, France. These customers are ready to purchase from international sellers who speak their language.
Basque Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, community-oriented, authentic, direct style when writing product descriptions.
Key Considerations
- Strong sense of cultural identity and pride in the Basque language. Providing content in Basque is highly valued.
- Preference for local products and businesses where possible, reflecting a strong community focus.
- Bilingualism (Basque/Spanish or Basque/French) is common; ensuring content is available in Basque shows respect and authenticity.
- Respect for local customs, traditions, and historical context is crucial for building trust.
- Family and community values play a significant role in purchasing decisions.
⚠️
Common Mistakes to Avoid
- ⚠Assuming Spanish or French content is sufficient without offering a Basque language option, which can be perceived as disrespectful.
- ⚠Ignoring regional differences within the Basque Country (e.g., between Spanish and French Basque regions or specific provinces).
- ⚠Using generic imagery or cultural references that do not resonate with the specific Basque identity.
- ⚠Overlooking specific Basque holidays or cultural events for marketing campaigns.
Selling Products in Spain: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Basque-speaking customers
Popular Platforms
Amazon.es
El Corte Inglés
Zalando
Eroski (local supermarket chain with online presence)
Kaixo.eus (local marketplace)
Payment Methods
Credit/Debit Cards (Visa, Mastercard)
PayPal
Bizum
Bank Transfer
Shipping Expectations
Consumers expect fast and reliable delivery, often with options for express shipping or convenient pick-up points. Free shipping is a significant incentive, especially for larger orders. Clear return policies are also highly valued.
Peak Shopping Seasons
Christmas/Reyes Magos (December-January)
Black Friday/Cyber Monday (November)
Summer Sales (July-August)
Local festivities (e.g., San Sebastián Day - January 20, Semana Grande Bilbao/Donostia - August)
Best Practices for Translating Products to Basque
Engage native Basque translators with a deep understanding of regional nuances and cultural context, as Basque is a unique language isolate.
Prioritize the localization of key customer touchpoints: product descriptions, user interface, checkout process, and customer service communication.
Adapt marketing messages to align with the strong Basque cultural identity, emphasizing community, quality, and authenticity.
Ensure consistent terminology across all translated content, especially given potential regional variations within Basque.
Consider a hybrid approach, offering content in Basque alongside Spanish or French, to cater to the bilingual nature of the target audience and maximize reach.
Localizing
Localizing Products for Basque-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Authentic and natural photography: Prefer natural light, candid-style photography showing real people in everyday Basque/Spanish settings (e.g., city streets, natural landscapes, local cafes) over overly staged or studio shots.
- Relatable model representation: Feature models that reflect the local population's diversity, emphasizing authenticity and approachability. Avoid generic stock photography; instead, aim for models who could genuinely be from the Basque Country or Spain.
- Clean and functional design: A modern, minimalist aesthetic with ample whitespace is generally preferred. Design should be clear and user-friendly, allowing product imagery to stand out without excessive ornamentation.
- Engaging human interaction: Images often feature individuals or small groups interacting naturally. Direct eye contact is acceptable and can convey sincerity. Shots depicting social connection and warmth resonate well.
- Embrace local culture subtly: Integrate subtle nods to Basque culture, such as local landmarks (e.g., Guggenheim Bilbao), traditional gastronomy (pintxos), or the region's stunning natural landscapes. Avoid overt or stereotypical imagery.
Units & Measurements
- Primary system: The metric system is universally used for all measurements (meters, kilograms, liters).
- Clothing sizes: EU sizing is standard for both men and women. For women, this typically ranges from EU 34-46 (e.g., a size 38). For men, it's often EU 46-56 or international S/M/L. Always provide a detailed size chart with conversions.
- Shoe sizes: EU sizing is standard (e.g., EU 39, 42). Conversion charts to UK/US sizes are highly recommended for international brands.
- Weight units: Kilograms (kg) and grams (g) are used for product weights. For very small items, grams are used; for larger items or shipping weights, kilograms.
- Dimension formats: Dimensions are typically expressed in centimeters (cm) for products, and meters (m) for larger items. The order is usually Length x Width x Height (L x W x H) or Alto x Ancho x Profundidad (Height x Width x Depth).
Number & Date Formatting
- Date format: DD/MM/YYYY or DD.MM.YYYY. Example: "31/12/2025" or "31.12.2025".
- Decimal separator: A comma (`,`) is used as the decimal separator. Example: "1.234,56 €".
- Thousand separator: A period (`.`) or a non-breaking space is used as the thousand separator. Example: "1.234.567,89 €" or "1 234 567,89 €".
- Currency format: The Euro symbol (€) typically follows the number, often with a non-breaking space. Example: "99,95 €" or "1.299,00 €".
- Time format: The 24-hour format is standard. Example: "14:30" for 2:30 PM. Week starts on Monday.
Color Meanings
- Sale/discount colors: Red is the most common color used to signify sales, discounts, and promotions (e.g., "Rebajas"). Orange can also be effective for special offers.
- Trust/reliability colors: Blue is strongly associated with trust, professionalism, and corporate reliability, making it suitable for banking, insurance, and professional services. Green can also convey freshness, nature, and trustworthiness.
- Premium/luxury: Black, gold, silver, and deep shades of blue or purple effectively communicate luxury, exclusivity, and high quality in e-commerce.
- Colors with negative associations: While not strong taboos in e-commerce, yellow can sometimes be associated with bad luck in Spain, though its impact is generally minor unless used in a very prominent, negative context. Black is often associated with mourning but is also a popular color for fashion and elegance.
- Cultural significance: The colors of the Ikurriña (Basque flag - red, white, green) are powerful symbols of Basque identity. Using these colors in a subtle, respectful way can resonate positively with the target audience, especially when promoting local products or services.
Basque Local SEO Tips
Optimize your product content for search engines in Basque-speaking markets
Target local Basque keywords: Beyond standard Spanish terms, incorporate specific Basque terms for products/services, combined with local place names (e.g., "liburu-denda Bilbon" for bookstore in Bilbao, "jatetxea Donostian" for restaurant in San Sebastián).
Leverage Google Spain: Google is the dominant search engine. Optimize for local search results by ensuring your Google My Business profile is fully optimized in Basque and Spanish for relevant locations.
Content structure: Basque users appreciate clear, concise, and informative content. While long-form is not typically preferred for immediate product information, detailed guides or blog posts in Euskara Batua (Standard Basque) can build authority.
Local link building: Seek backlinks from reputable Basque news outlets (e.g., Berria.eus, EITB.eus), local government portals (e.g., Euskadi.eus), regional business associations, and local Basque cultural sites or blogs.
Technical SEO for Basque: Use a .es ccTLD or a subdirectory (e.g., example.com/eu/) with correct hreflang tags (hreflang="eu-es") to signal Basque content for Spain. Local hosting within the Iberian Peninsula can improve load times.
Optimize for mobile and voice search: Given high mobile usage, ensure your site is fully responsive. While voice search in Basque is less prevalent than in Spanish, optimize for conversational, question-based queries in both languages, especially for local intent.
Checklist
Basque Product Information Checklist
Ensure your product data is complete and optimized for Basque-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Basque Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Basque product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Basque Product Translation FAQ
Common questions about translating products to Basque
Ready to Sell in Basque?
Start translating your product catalog today and reach millions of new customers