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AI Translation

Translate Your Products to Basque

Reach 0.75M+ Basque speakers in Spain and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
0.75M+
Market Size
$4.5B
Online Shoppers
1.8M
Annual Growth
12%
Avg. order value
$75
Mobile share
65%

Online shoppers and market size cover these countries: Spain, France.

How it works

How to Translate Products to Basque

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Basque

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Basque-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Basque Product Information Checklist

Make sure your product data is complete and optimized for Basque-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Basque Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, community-oriented, authentic, direct style when writing product descriptions.

Key Considerations

  • Strong sense of cultural identity and pride in the Basque language. Providing content in Basque is highly valued.
  • Preference for local products and businesses where possible, reflecting a strong community focus.
  • Bilingualism (Basque/Spanish or Basque/French) is common; ensuring content is available in Basque shows respect and authenticity.
  • Respect for local customs, traditions, and historical context is crucial for building trust.
  • Family and community values play a significant role in purchasing decisions.

Common Mistakes to Avoid

  • Assuming Spanish or French content is sufficient without offering a Basque language option, which can be perceived as disrespectful.
  • Ignoring regional differences within the Basque Country (e.g., between Spanish and French Basque regions or specific provinces).
  • Using generic imagery or cultural references that do not resonate with the specific Basque identity.
  • Overlooking specific Basque holidays or cultural events for marketing campaigns.

Translation tips

  • Engage native Basque translators with a deep understanding of regional nuances and cultural context, as Basque is a unique language isolate.
  • Prioritize the localization of key customer touchpoints: product descriptions, user interface, checkout process, and customer service communication.
  • Adapt marketing messages to align with the strong Basque cultural identity, emphasizing community, quality, and authenticity.
  • Ensure consistent terminology across all translated content, especially given potential regional variations within Basque.
  • Consider a hybrid approach, offering content in Basque alongside Spanish or French, to cater to the bilingual nature of the target audience and maximize reach.

Market

Selling Products in Spain: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Basque-speaking customers

Popular Platforms

  • Amazon.es
  • El Corte Inglés
  • Zalando
  • Eroski (local supermarket chain with online presence)
  • Kaixo.eus (local marketplace)

Payment Methods

  • Credit/Debit Cards (Visa, Mastercard)
  • PayPal
  • Bizum
  • Bank Transfer

Peak Shopping Seasons

  • Christmas/Reyes Magos (December-January)
  • Black Friday/Cyber Monday (November)
  • Summer Sales (July-August)
  • Local festivities (e.g., San Sebastián Day - January 20, Semana Grande Bilbao/Donostia - August)

Shipping Expectations

Consumers expect fast and reliable delivery, often with options for express shipping or convenient pick-up points. Free shipping is a significant incentive, especially for larger orders. Clear return policies are also highly valued.

Localization

Localizing for Basque-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • Primary system: The metric system is universally used for all measurements (meters, kilograms, liters).
  • Clothing sizes: EU sizing is standard for both men and women. For women, this typically ranges from EU 34-46 (e.g., a size 38). For men, it's often EU 46-56 or international S/M/L. Always provide a detailed size chart with conversions.
  • Shoe sizes: EU sizing is standard (e.g., EU 39, 42). Conversion charts to UK/US sizes are highly recommended for international brands.
  • Weight units: Kilograms (kg) and grams (g) are used for product weights. For very small items, grams are used; for larger items or shipping weights, kilograms.
  • Dimension formats: Dimensions are typically expressed in centimeters (cm) for products, and meters (m) for larger items. The order is usually Length x Width x Height (L x W x H) or Alto x Ancho x Profundidad (Height x Width x Depth).

  • Date format: DD/MM/YYYY or DD.MM.YYYY. Example: "31/12/2025" or "31.12.2025".
  • Decimal separator: A comma (,) is used as the decimal separator. Example: "1.234,56 €".
  • Thousand separator: A period (.) or a non-breaking space is used as the thousand separator. Example: "1.234.567,89 €" or "1 234 567,89 €".
  • Currency format: The Euro symbol (€) typically follows the number, often with a non-breaking space. Example: "99,95 €" or "1.299,00 €".
  • Time format: The 24-hour format is standard. Example: "14:30" for 2:30 PM. Week starts on Monday.

  • Authentic and natural photography: Prefer natural light, candid-style photography showing real people in everyday Basque/Spanish settings (e.g., city streets, natural landscapes, local cafes) over overly staged or studio shots.
  • Relatable model representation: Feature models that reflect the local population's diversity, emphasizing authenticity and approachability. Avoid generic stock photography; instead, aim for models who could genuinely be from the Basque Country or Spain.
  • Clean and functional design: A modern, minimalist aesthetic with ample whitespace is generally preferred. Design should be clear and user-friendly, allowing product imagery to stand out without excessive ornamentation.
  • Engaging human interaction: Images often feature individuals or small groups interacting naturally. Direct eye contact is acceptable and can convey sincerity. Shots depicting social connection and warmth resonate well.
  • Embrace local culture subtly: Integrate subtle nods to Basque culture, such as local landmarks (e.g., Guggenheim Bilbao), traditional gastronomy (pintxos), or the region's stunning natural landscapes. Avoid overt or stereotypical imagery.

  • Sale/discount colors: Red is the most common color used to signify sales, discounts, and promotions (e.g., "Rebajas"). Orange can also be effective for special offers.
  • Trust/reliability colors: Blue is strongly associated with trust, professionalism, and corporate reliability, making it suitable for banking, insurance, and professional services. Green can also convey freshness, nature, and trustworthiness.
  • Premium/luxury: Black, gold, silver, and deep shades of blue or purple effectively communicate luxury, exclusivity, and high quality in e-commerce.
  • Colors with negative associations: While not strong taboos in e-commerce, yellow can sometimes be associated with bad luck in Spain, though its impact is generally minor unless used in a very prominent, negative context. Black is often associated with mourning but is also a popular color for fashion and elegance.
  • Cultural significance: The colors of the Ikurriña (Basque flag - red, white, green) are powerful symbols of Basque identity. Using these colors in a subtle, respectful way can resonate positively with the target audience, especially when promoting local products or services.

Local SEO

Local SEO Tips for Basque

Optimize your product content for search engines in Basque-speaking markets

  • Target local Basque keywords: Beyond standard Spanish terms, incorporate specific Basque terms for products/services, combined with local place names (e.g., "liburu-denda Bilbon" for bookstore in Bilbao, "jatetxea Donostian" for restaurant in San Sebastián).
  • Leverage Google Spain: Google is the dominant search engine. Optimize for local search results by ensuring your Google My Business profile is fully optimized in Basque and Spanish for relevant locations.
  • Content structure: Basque users appreciate clear, concise, and informative content. While long-form is not typically preferred for immediate product information, detailed guides or blog posts in Euskara Batua (Standard Basque) can build authority.
  • Local link building: Seek backlinks from reputable Basque news outlets (e.g., Berria.eus, EITB.eus), local government portals (e.g., Euskadi.eus), regional business associations, and local Basque cultural sites or blogs.
  • Technical SEO for Basque: Use a .es ccTLD or a subdirectory (e.g., example.com/eu/) with correct hreflang tags (hreflang="eu-es") to signal Basque content for Spain. Local hosting within the Iberian Peninsula can improve load times.
  • Optimize for mobile and voice search: Given high mobile usage, ensure your site is fully responsive. While voice search in Basque is less prevalent than in Spanish, optimize for conversational, question-based queries in both languages, especially for local intent.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

French flag

French

300M speakers

$180B market

Spanish (Spain) flag

Spanish (Spain)

47.5M speakers

$65B market

View all languages

Platform Integrations

Basque Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Basque product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Basque Product Translation FAQ

Common questions about translating products to Basque

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Basque E-commerce Search Terms

  • Euskal Herria
  • online denda
  • produktu euskaldunak
  • erosketa online
  • euskal artisautza

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