AI Translation
Translate Your Products to
Chinese (Traditional)
Reach 32M+ speakers of Chinese (Traditional) across Taiwan and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
32M+
Speakers
$35B
Market Size
21M
Online Shoppers
10.5%
Annual Growth
Chinese (Traditional) E-commerce Market Opportunity
Understand the potential of selling to Chinese (Traditional)-speaking customers
Market Metrics
Avg. Order Value:$85
Mobile Commerce:78%
Growth Potential
The Chinese (Traditional) e-commerce market is growing at 10.5% annually, with a total market size of $35B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
21M online shoppers actively buying products in Taiwan, Hong Kong, Macau. These customers are ready to purchase from international sellers who speak their language.
Chinese (Traditional) Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with Polite, Respectful, Trustworthy, Clear, Engaging style when writing product descriptions.
Key Considerations
- Respect for elders and authority is paramount in communication.
- Emphasis on family values, community, and social harmony.
- Importance of 'face' (mianzi) – avoiding embarrassment and maintaining dignity.
- Indirect communication is common; directness can sometimes be perceived as rude.
- High value placed on aesthetic appeal, quality, and brand reputation.
⚠️
Common Mistakes to Avoid
- ⚠Using Simplified Chinese characters instead of Traditional Chinese.
- ⚠Ignoring local Taiwanese slang, cultural references, and trending topics.
- ⚠Directly translating Western marketing slogans without cultural adaptation.
- ⚠Not localizing measurement units, currency (NTD), or date formats (YYYY/MM/DD).
Selling Products in Taiwan: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Chinese (Traditional)-speaking customers
Popular Platforms
Shopee
Momo
PChome 24h Shopping
Ruten
Payment Methods
Credit Cards (Visa, Mastercard, JCB)
ATM Transfers
Cash on Delivery (COD)
Convenience Store Payments (e.g., 7-Eleven, FamilyMart)
Line Pay
Shipping Expectations
Fast and reliable delivery is highly valued. Convenience store pickup (CVS pickup) is extremely popular due to its widespread availability and flexibility. Free shipping for orders over a certain amount is a strong expectation.
Peak Shopping Seasons
Lunar New Year (Chinese New Year)
Double 11 (Singles' Day)
Double 12
Mother's Day
Christmas
Best Practices for Translating Products to Chinese (Traditional)
Always use Traditional Chinese characters (繁體中文) and specifically localize for Taiwan (zh-TW), avoiding terminology or phrasing common in mainland China or Hong Kong.
Adapt content to Taiwanese colloquialisms and cultural nuances; a direct translation from other Chinese variants may sound unnatural or even offensive.
Ensure all imagery, examples, and cultural references are appropriate and relevant to Taiwanese consumers.
Pay close attention to polite forms and honorifics, especially when addressing customers or in formal communications, as these are crucial for demonstrating respect.
Transcreate marketing slogans and calls-to-action to resonate emotionally and culturally with the Taiwanese audience rather than attempting a literal translation.
Localizing
Localizing Products for Chinese (Traditional)-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Utilize high-quality, bright, and clear photography. A blend of professional product shots and authentic lifestyle imagery showcasing products in natural, real-life settings resonates well with consumers.
- Feature models of East Asian ethnicity with natural, approachable looks. While diversity is appreciated, ensure models reflect local aesthetic preferences, often favoring slender body types for fashion. Group photos or family settings interacting with products are effective.
- Adopt a clean, organized design aesthetic, but allow for a moderate level of information density on product pages. Taiwanese users are accustomed to content-rich interfaces. Use vibrant, appealing color palettes and ensure clear calls to action.
- Direct eye contact in imagery is generally acceptable and can convey sincerity. Images of people should appear professional yet friendly. Avoid overly dramatic or highly stylized visuals for mainstream products.
- Be mindful of cultural symbols. Avoid generic 'Chinese' stereotypes (e.g., excessive dragons or red lanterns outside of festive contexts). Incorporate subtle local elements like specific Taiwanese landmarks or commonly appreciated flowers (e.g., orchids) if relevant to your brand.
Units & Measurements
- The metric system (公制) is standard for all measurements. Always provide units in centimeters (公分, cm), meters (公尺, m), kilograms (公斤, kg), and grams (公克, g).
- For clothing, primarily use EU sizing (e.g., S, M, L, XL or numerical sizes like 36, 38, 40). However, it is crucial to provide a detailed size chart with actual garment measurements in centimeters (e.g., bust, waist, hip, length), as Asian sizing can differ significantly from Western EU equivalents.
- For shoe sizes, EU sizing is most common. It is highly recommended to also include equivalent US sizes and Japanese (cm) measurements, along with a comprehensive size chart that includes foot length in centimeters or millimeters.
- Product weights should be indicated in kilograms (公斤, kg) for larger items and grams (公克, g) for smaller items. For example, a bag of rice would be '5公斤' (5 kg), while a snack might be '150公克' (150 g).
- Dimensions for products are typically expressed in centimeters (公分, cm) in the order of Length x Width x Height (長 x 寬 x 高). For example, '尺寸: 長20公分 x 寬15公分 x 高10公分'.
Number & Date Formatting
- The standard date format is YYYY/MM/DD (e.g., 2024/07/23). Sometimes YYYY.MM.DD is used. While the Republic of China (ROC) calendar (民國年) is used in official contexts, the Gregorian calendar is standard for e-commerce.
- The decimal separator is a period/dot (`.`) (e.g., 123.45).
- The thousand separator is a comma (`,`) (e.g., 1,234,567).
- The currency is the New Taiwan Dollar (NTD or TWD). The symbol `NT$` is typically placed before the number with a space (e.g., NT$ 1,234.50). Alternatively, the Chinese character 元 (yuan) can follow the number (e.g., 1,234.50 元).
- The 24-hour time format (e.g., 14:30) is common in digital and formal settings. The 12-hour format with 上午 (AM) / 下午 (PM) (e.g., 下午 2:30) is also used in daily conversation. The week typically starts on Monday.
Color Meanings
- Red (紅色) is highly effective for sales, discounts, and promotions, symbolizing good fortune, excitement, and prosperity. Orange (橘色) and yellow (黃色) are also used to attract attention to deals.
- Blue (藍色) is widely associated with trust, stability, professionalism, and reliability, making it an excellent choice for financial services or brands aiming to build confidence. Green (綠色) can signify health, nature, and growth.
- Gold (金色), silver (銀色), and black (黑色) are classic colors for indicating premium quality, luxury, and sophistication. Deep purples (紫色) can also convey elegance and exclusivity.
- White (白色) is traditionally associated with mourning and funerals, so use it cautiously as a dominant brand color for celebratory products, though it's perfectly fine for backgrounds or to convey cleanliness and purity. Avoid using green for men's headwear, as '戴綠帽' (dài lǜ mào) culturally implies a man's wife is unfaithful.
- Red is generally considered the most auspicious color, representing luck, happiness, and celebration. It's ideal for festive occasions, gift-giving contexts, and promotional campaigns. Yellow/Gold also symbolizes wealth and royalty.
Chinese (Traditional) Local SEO Tips
Optimize your product content for search engines in Chinese (Traditional)-speaking markets
Prioritize Google SEO as it is the dominant search engine in Taiwan. While Yahoo! Taiwan still exists, its search market share is significantly lower.
Conduct thorough keyword research using Traditional Chinese characters. Focus on local variations and specific product-related terms, including informal language found on platforms like PTT (批踢踢實業坊) and Dcard, where users discuss product reviews (開箱文) and recommendations (推薦).
Develop detailed, informative content with clear headings and a structured layout. Taiwanese consumers appreciate comprehensive information, especially for complex products. Integrate user-generated content and reviews as they are highly influential.
Build local links by collaborating with Taiwanese bloggers, influencers (KOLs on Instagram, YouTube, Facebook), and reputable local news sites like UDN聯合新聞網 or ETtoday新聞雲. Ensure your business is listed on Google My Business and local directories like Yahoo!奇摩生活+.
Host your website in Taiwan or a nearby region (e.g., Hong Kong, Japan) to ensure fast loading speeds for local users. Use a `.tw` ccTLD or implement `hreflang="zh-TW"` on a global domain to clearly signal local relevance and optimize for mobile-first indexing due to high mobile usage.
Checklist
Chinese (Traditional) Product Information Checklist
Ensure your product data is complete and optimized for Chinese (Traditional)-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Chinese (Traditional) Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Chinese (Traditional) product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Chinese (Traditional) Product Translation FAQ
Common questions about translating products to Chinese (Traditional)
Ready to Sell in Chinese (Traditional)?
Start translating your product catalog today and reach millions of new customers