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AI Translation

Translate Your Products to Chinese (Traditional)

Reach 32M+ Chinese (Traditional) speakers in Taiwan and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
32M+
Market Size
$35B
Online Shoppers
21M
Annual Growth
10.5%
Avg. order value
$85
Mobile share
78%

Online shoppers and market size cover these countries: Taiwan, Hong Kong, Macau.

How it works

How to Translate Products to Chinese (Traditional)

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Chinese (Traditional)

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Chinese (Traditional)-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Chinese (Traditional) Product Information Checklist

Make sure your product data is complete and optimized for Chinese (Traditional)-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Chinese (Traditional) Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a Polite, Respectful, Trustworthy, Clear, Engaging style when writing product descriptions.

Key Considerations

  • Respect for elders and authority is paramount in communication.
  • Emphasis on family values, community, and social harmony.
  • Importance of 'face' (mianzi) – avoiding embarrassment and maintaining dignity.
  • Indirect communication is common; directness can sometimes be perceived as rude.
  • High value placed on aesthetic appeal, quality, and brand reputation.

Common Mistakes to Avoid

  • Using Simplified Chinese characters instead of Traditional Chinese.
  • Ignoring local Taiwanese slang, cultural references, and trending topics.
  • Directly translating Western marketing slogans without cultural adaptation.
  • Not localizing measurement units, currency (NTD), or date formats (YYYY/MM/DD).

Translation tips

  • Always use Traditional Chinese characters (繁體中文) and specifically localize for Taiwan (zh-TW), avoiding terminology or phrasing common in mainland China or Hong Kong.
  • Adapt content to Taiwanese colloquialisms and cultural nuances; a direct translation from other Chinese variants may sound unnatural or even offensive.
  • Ensure all imagery, examples, and cultural references are appropriate and relevant to Taiwanese consumers.
  • Pay close attention to polite forms and honorifics, especially when addressing customers or in formal communications, as these are crucial for demonstrating respect.
  • Transcreate marketing slogans and calls-to-action to resonate emotionally and culturally with the Taiwanese audience rather than attempting a literal translation.

Market

Selling Products in Taiwan: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Chinese (Traditional)-speaking customers

Popular Platforms

  • Shopee
  • Momo
  • PChome 24h Shopping
  • Ruten

Payment Methods

  • Credit Cards (Visa, Mastercard, JCB)
  • ATM Transfers
  • Cash on Delivery (COD)
  • Convenience Store Payments (e.g., 7-Eleven, FamilyMart)
  • Line Pay

Peak Shopping Seasons

  • Lunar New Year (Chinese New Year)
  • Double 11 (Singles' Day)
  • Double 12
  • Mother's Day
  • Christmas

Shipping Expectations

Fast and reliable delivery is highly valued. Convenience store pickup (CVS pickup) is extremely popular due to its widespread availability and flexibility. Free shipping for orders over a certain amount is a strong expectation.

Localization

Localizing for Chinese (Traditional)-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system (公制) is standard for all measurements. Always provide units in centimeters (公分, cm), meters (公尺, m), kilograms (公斤, kg), and grams (公克, g).
  • For clothing, primarily use EU sizing (e.g., S, M, L, XL or numerical sizes like 36, 38, 40). However, it is crucial to provide a detailed size chart with actual garment measurements in centimeters (e.g., bust, waist, hip, length), as Asian sizing can differ significantly from Western EU equivalents.
  • For shoe sizes, EU sizing is most common. It is highly recommended to also include equivalent US sizes and Japanese (cm) measurements, along with a comprehensive size chart that includes foot length in centimeters or millimeters.
  • Product weights should be indicated in kilograms (公斤, kg) for larger items and grams (公克, g) for smaller items. For example, a bag of rice would be '5公斤' (5 kg), while a snack might be '150公克' (150 g).
  • Dimensions for products are typically expressed in centimeters (公分, cm) in the order of Length x Width x Height (長 x 寬 x 高). For example, '尺寸: 長20公分 x 寬15公分 x 高10公分'.

  • The standard date format is YYYY/MM/DD (e.g., 2024/07/23). Sometimes YYYY.MM.DD is used. While the Republic of China (ROC) calendar (民國年) is used in official contexts, the Gregorian calendar is standard for e-commerce.
  • The decimal separator is a period/dot (.) (e.g., 123.45).
  • The thousand separator is a comma (,) (e.g., 1,234,567).
  • The currency is the New Taiwan Dollar (NTD or TWD). The symbol NT$ is typically placed before the number with a space (e.g., NT$ 1,234.50). Alternatively, the Chinese character 元 (yuan) can follow the number (e.g., 1,234.50 元).
  • The 24-hour time format (e.g., 14:30) is common in digital and formal settings. The 12-hour format with 上午 (AM) / 下午 (PM) (e.g., 下午 2:30) is also used in daily conversation. The week typically starts on Monday.

  • Utilize high-quality, bright, and clear photography. A blend of professional product shots and authentic lifestyle imagery showcasing products in natural, real-life settings resonates well with consumers.
  • Feature models of East Asian ethnicity with natural, approachable looks. While diversity is appreciated, ensure models reflect local aesthetic preferences, often favoring slender body types for fashion. Group photos or family settings interacting with products are effective.
  • Adopt a clean, organized design aesthetic, but allow for a moderate level of information density on product pages. Taiwanese users are accustomed to content-rich interfaces. Use vibrant, appealing color palettes and ensure clear calls to action.
  • Direct eye contact in imagery is generally acceptable and can convey sincerity. Images of people should appear professional yet friendly. Avoid overly dramatic or highly stylized visuals for mainstream products.
  • Be mindful of cultural symbols. Avoid generic 'Chinese' stereotypes (e.g., excessive dragons or red lanterns outside of festive contexts). Incorporate subtle local elements like specific Taiwanese landmarks or commonly appreciated flowers (e.g., orchids) if relevant to your brand.

  • Red (紅色) is highly effective for sales, discounts, and promotions, symbolizing good fortune, excitement, and prosperity. Orange (橘色) and yellow (黃色) are also used to attract attention to deals.
  • Blue (藍色) is widely associated with trust, stability, professionalism, and reliability, making it an excellent choice for financial services or brands aiming to build confidence. Green (綠色) can signify health, nature, and growth.
  • Gold (金色), silver (銀色), and black (黑色) are classic colors for indicating premium quality, luxury, and sophistication. Deep purples (紫色) can also convey elegance and exclusivity.
  • White (白色) is traditionally associated with mourning and funerals, so use it cautiously as a dominant brand color for celebratory products, though it's perfectly fine for backgrounds or to convey cleanliness and purity. Avoid using green for men's headwear, as '戴綠帽' (dài lǜ mào) culturally implies a man's wife is unfaithful.
  • Red is generally considered the most auspicious color, representing luck, happiness, and celebration. It's ideal for festive occasions, gift-giving contexts, and promotional campaigns. Yellow/Gold also symbolizes wealth and royalty.

Local SEO

Local SEO Tips for Chinese (Traditional)

Optimize your product content for search engines in Chinese (Traditional)-speaking markets

  • Prioritize Google SEO as it is the dominant search engine in Taiwan. While Yahoo! Taiwan still exists, its search market share is significantly lower.
  • Conduct thorough keyword research using Traditional Chinese characters. Focus on local variations and specific product-related terms, including informal language found on platforms like PTT (批踢踢實業坊) and Dcard, where users discuss product reviews (開箱文) and recommendations (推薦).
  • Develop detailed, informative content with clear headings and a structured layout. Taiwanese consumers appreciate comprehensive information, especially for complex products. Integrate user-generated content and reviews as they are highly influential.
  • Build local links by collaborating with Taiwanese bloggers, influencers (KOLs on Instagram, YouTube, Facebook), and reputable local news sites like UDN聯合新聞網 or ETtoday新聞雲. Ensure your business is listed on Google My Business and local directories like Yahoo!奇摩生活+.
  • Host your website in Taiwan or a nearby region (e.g., Hong Kong, Japan) to ensure fast loading speeds for local users. Use a .tw ccTLD or implement hreflang="zh-TW" on a global domain to clearly signal local relevance and optimize for mobile-first indexing due to high mobile usage.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

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English (United Kingdom)

1500M speakers

$280B market

View all languages

Platform Integrations

Chinese (Traditional) Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Chinese (Traditional) product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Chinese (Traditional) Product Translation FAQ

Common questions about translating products to Chinese (Traditional)

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Chinese (Traditional) E-commerce Search Terms

  • 網路購物 (online shopping)
  • 優惠活動 (promotions)
  • 免運費 (free shipping)
  • 品牌 (brand)
  • 團購 (group buying)

Ready to Sell in Chinese (Traditional)?

Start translating your product catalog today and reach new customers in new markets

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