Skip to main content
Czech flag

AI Translation

Translate Your Products to Czech

Reach 10.7M+ Czech speakers in Czech Republic and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

Start TranslatingBook a demo
Speakers
10.7M+
Market Size
$12B
Online Shoppers
8.2M
Annual Growth
9.5%
Avg. order value
$60
Mobile share
68%

Online shoppers and market size cover these countries: Czech Republic, Slovakia, Austria, Poland, Germany.

How it works

How to Translate Products to Czech

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Czech

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Czech-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Czech Product Information Checklist

Make sure your product data is complete and optimized for Czech-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
Start Translating

Culture and language

Czech Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a Direct, Informative, Respectful, Practical style when writing product descriptions.

Key Considerations

  • Direct communication is appreciated, but politeness and respect for privacy are essential.
  • Emphasis on quality, durability, and value for money. Czech consumers are pragmatic.
  • Strong national identity; avoid stereotypes or overly generic content that doesn't resonate locally.
  • Clear and concise information is preferred over flowery or overly promotional language.
  • Data security and transparent processing of personal information are highly valued.

Common Mistakes to Avoid

  • Assuming cultural or linguistic similarities with neighboring countries like Poland or Russia; Czech is distinct.
  • Relying solely on machine translation without professional human post-editing and localization.
  • Ignoring local holidays (e.g., Statehood Day, St. Wenceslas Day) and cultural events in marketing campaigns.
  • Not offering popular local payment methods or an inconvenient checkout process.

Translation tips

  • Engage native Czech linguists with e-commerce experience to ensure accurate, culturally resonant, and natural-sounding translations.
  • Pay close attention to Czech grammar, especially the seven grammatical cases and gender agreement, which significantly impact sentence structure and word forms.
  • Localize all numerical formats, including currency (CZK), units of measurement (metric system), and date/time formats (e.g., DD.MM.YYYY).
  • Maintain a clear, concise, and informative tone in product descriptions and marketing copy, focusing on practical benefits and quality.
  • Be mindful of the use of formal (vykání) vs. informal (tykání) address. For e-commerce, a slightly more formal but friendly tone is generally safer.

Market

Selling Products in Czech Republic: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Czech-speaking customers

Popular Platforms

  • Alza.cz
  • Mall.cz
  • Heureka.cz (price comparison)
  • Rohlik.cz
  • Notino.cz

Payment Methods

  • Bank transfers (bankovní převod)
  • Card payments (Visa/Mastercard)
  • Cash on delivery (dobírka)
  • Google Pay / Apple Pay
  • Local payment gateways (e.g., GoPay)

Peak Shopping Seasons

  • Christmas (Advent period, November-December)
  • Black Friday / Cyber Monday
  • Easter
  • Summer sales (July-August)
  • Back to School (August-September)

Shipping Expectations

Customers expect fast and reliable delivery, often with options for home delivery, a wide network of pick-up points (e.g., Zásilkovna), and clear tracking information. Free shipping over a certain order value is a strong incentive.

Localization

Localizing for Czech-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system is universally used for all measurements. All product dimensions, weights, and capacities should be presented in metric units (e.g., centimeters, meters, kilograms, liters).
  • Clothing sizes primarily follow the EU sizing system (e.g., women's 36-44, men's 48-56). It is highly recommended to provide a comprehensive size chart with conversions to international systems (US, UK) for clarity, but EU sizes should be the default.
  • Shoe sizes are also based on the EU system (e.g., 38-46). Similar to clothing, including a conversion chart to US and UK sizes is beneficial for international visitors, but EU sizes are standard for local consumers.
  • Weight units are exclusively kilograms (kg) for larger items (e.g., '5 kg') and grams (g) for smaller items (e.g., '250 g'). Shipping weights must always be in kilograms.
  • Dimensions for products are typically presented in a Length x Width x Height format, using centimeters (cm), e.g., 'Rozměry: 50 x 30 x 20 cm'.

  • Date format is typically DD. MM. YYYY, with spaces after the day and month, or sometimes DD.MM.YYYY without spaces. Example: '31. 12. 2025' or '31.12.2025'.
  • The comma (,) is used as the decimal separator. Example: '123,45'.
  • A non-breaking space ( ) is used as the thousand separator. Example: '1 234 567'.
  • Currency is the Czech Koruna (Kč or CZK). The currency symbol 'Kč' follows the amount, separated by a non-breaking space. Example: '1 299,00 Kč'. The ISO code 'CZK' is also common, often without a space, e.g., '1299 CZK'.
  • Time is expressed using the 24-hour format. Example: '14:30'.
  • Monday is considered the first day of the week.

  • Prefer authentic and natural photography over overly staged or heavily airbrushed images. Lifestyle shots showing products in realistic, relatable Czech settings (e.g., a product used in a typical Czech home or outdoor environment) resonate well.
  • Model representation should reflect the local population. Opt for diverse models in terms of age and body type, but generally Caucasian, without being overly 'glamorous' or overtly 'exotic' unless the brand specifically targets a niche or luxury segment. Relatability and authenticity are key.
  • Design aesthetics tend towards clean, functional, and uncluttered layouts. Czech consumers appreciate clear navigation, sufficient whitespace, and a professional, straightforward presentation. Avoid overly flashy animations or complex visual elements that could distract from product information.
  • Images of people should convey professionalism with a friendly, approachable demeanor. Direct eye contact is generally acceptable and can build trust. Group photos showing natural interaction or shared experiences are also well-received, particularly for products promoting community or family.
  • Avoid generic 'tourist trap' imagery of Prague unless directly relevant to the product's origin or theme. Focus on contemporary Czech life, landscapes, and cultural touchpoints that feel genuine rather than stereotypical.

  • Red is universally recognized as the color for sales, discounts, and urgent offers in the Czech Republic, often paired with white or yellow for high contrast and visibility. Orange can also signal good deals or limited-time offers.
  • Blue is a strong color for conveying trust, reliability, and professionalism, widely used by financial institutions, technology companies, and government services. Green also suggests reliability, nature, health, and environmental consciousness, making it suitable for eco-friendly products.
  • For premium or luxury products, colors like gold, silver, black, and deep purple are effective in conveying exclusivity, sophistication, and high quality. These colors work best with minimalist design and high-quality imagery.
  • Brown can sometimes be associated with modesty, earthiness, or even, in certain contexts, a lack of sophistication or dirtiness. While suitable for natural or rustic products, it should be used with care for luxury items.
  • While not strictly negative, overly bright, neon, or childish color palettes can be perceived as cheap or unprofessional for general e-commerce, unless the target audience is specifically children or a very niche, playful market segment.

Local SEO

Local SEO Tips for Czech

Optimize your product content for search engines in Czech-speaking markets

  • Optimize for both Google and Seznam.cz, the two dominant search engines in the Czech Republic. Seznam.cz requires specific optimization, including listing in Firmy.cz (Seznam's business directory) and attention to its own algorithm nuances.
  • Conduct thorough keyword research accounting for Czech declension (skloňování). Keywords can vary significantly based on grammatical case (e.g., 'dámské boty' vs. 'dámských bot'). Use tools like Marketing Miner or Sklik (Seznam's ad platform keyword tool) to identify these variations and long-tail queries.
  • Prioritize informative and well-structured content. Czech users appreciate detailed product descriptions, technical specifications, and FAQs. Content should be factual and direct, avoiding overly casual or promotional language, especially for higher-value products.
  • Focus local link building on prominent Czech platforms. Target local news sites (e.g., Novinky.cz, iDNES.cz for national reach, or regional equivalents), industry-specific portals, and local business directories like Firmy.cz. Sponsorships of local community events or sports clubs can also generate valuable local mentions.
  • Ensure technical SEO best practices for the Czech market: use a .cz ccTLD for strong local relevance, host your website in the Czech Republic for faster load times for local users, and implement correct hreflang tags (e.g., 'cs-CZ') for Czech content.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

Open the full tool
Loading the tool

More languages

More Languages to Translate Products To

Expand to similar markets

Slovenian flag

Slovenian

2.5M speakers

$1.8B market

Slovak flag

Slovak

5.5M speakers

$3.5B market

Polish flag

Polish

42.5M speakers

$28B market

Croatian flag

Croatian

5.5M speakers

$2.8B market

View all languages

Platform Integrations

Czech Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Czech product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Czech Product Translation FAQ

Common questions about translating products to Czech

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Czech E-commerce Search Terms

  • eshop
  • online obchod
  • nakupování online
  • levné zboží
  • doprava zdarma

Ready to Sell in Czech?

Start translating your product catalog today and reach new customers in new markets

Start Translating
Learn More About AI Translation
4.7