AI Translation
Translate Your Products to
Galician
Reach 2.4M+ speakers of Galician across Spain and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
2.4M+
Speakers
$75B
Market Size
32M
Online Shoppers
12.5%
Annual Growth
Galician E-commerce Market Opportunity
Understand the potential of selling to Galician-speaking customers
Market Metrics
Avg. Order Value:$80
Mobile Commerce:65%
Growth Potential
The Galician e-commerce market is growing at 12.5% annually, with a total market size of $75B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
32M online shoppers actively buying products in Spain. These customers are ready to purchase from international sellers who speak their language.
Galician Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with friendly, respectful, community-oriented, authentic style when writing product descriptions.
Key Considerations
- There is a strong regional identity and pride in the Galician language and culture.
- Emphasis on local products, traditions, and craftsmanship often resonates well.
- Personal relationships and trust are important in business interactions.
- Family values and community ties are central, influencing purchasing decisions and brand loyalty.
- While part of Spain, Galicians appreciate content that acknowledges their unique heritage.
⚠️
Common Mistakes to Avoid
- ⚠Assuming Spanish (Castilian) localization is sufficient; ignoring the distinct Galician language and cultural nuances.
- ⚠Using generic marketing messages that do not reflect the specific Galician identity.
- ⚠Failing to recognize the importance of local events and festivities in marketing calendars.
- ⚠Overly formal or distant communication that does not build rapport.
Selling Products in Spain: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Galician-speaking customers
Popular Platforms
Amazon.es
El Corte Inglés
Inditex (Zara, Pull&Bear, Massimo Dutti)
Venca
PcComponentes
Payment Methods
Credit/Debit Cards (Visa, Mastercard)
PayPal
Bizum
Bank Transfer
Shipping Expectations
Consumers expect fast and reliable shipping, with clear delivery times. Free returns are highly valued and often a deciding factor.
Peak Shopping Seasons
Christmas (Navidad)
Black Friday/Cyber Monday
Summer Sales (Rebajas de Verano)
Día de la Madre (Mother's Day)
Reyes Magos (Three Kings' Day - January)
Best Practices for Translating Products to Galician
Engage native Galician speakers for translation and localization to ensure cultural and linguistic accuracy.
Adapt content to reflect specific Galician cultural nuances, local traditions, and regional humor, rather than direct translation from Spanish.
Use appropriate regional vocabulary and expressions that resonate with the Galician audience, avoiding Castilian-centric terms.
Maintain a friendly, authentic, and respectful tone that builds trust and connection with the local community.
Ensure SEO keywords are localized to Galician to improve visibility in regional searches.
Localizing
Localizing Products for Galician-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Authentic lifestyle photography featuring real people in natural Galician settings (e.g., coastal landscapes, historic cityscapes like Santiago de Compostela, rural areas) resonates strongly. Avoid overly staged or artificial studio shots.
- Models should reflect the local Galician population – generally Caucasian, with diverse age groups and natural appearances. Relatability and genuine expressions are valued over hyper-polished, generic model looks.
- Design aesthetics lean towards clean, modern, and uncluttered layouts with ample whitespace. While vibrant colors can be used, the overall impression should be harmonious and not overwhelming. Earthy tones, blues reflecting the Atlantic, and greens of the Galician landscape are often appreciated.
- Direct eye contact in imagery is generally acceptable and can convey sincerity and trust. Both individual portraits and group shots depicting genuine interaction and community are well-received.
- Integrate subtle cultural elements that evoke Galician identity respectfully, such as references to the Camino de Santiago (e.g., scallop shell, 'cruceiros'), traditional architecture (like 'hórreos'), or the lush green landscapes and Atlantic coast. Avoid clichés or caricatures.
Units & Measurements
- The metric system is exclusively used for all measurements. Lengths are in centimeters (cm) and meters (m), weights in grams (g) and kilograms (kg), and volumes in milliliters (ml) and liters (l).
- Clothing sizes primarily follow the European (EU) sizing system. For women, this means sizes like 34, 36, 38, 40. For men, sizes like 46, 48, 50, 52. S/M/L equivalents are also common but should be accompanied by numerical sizes.
- Shoe sizes are exclusively expressed using the European (EU) sizing system (e.g., 37, 38, 39, 40).
- Product weights for small items like food or cosmetics are typically in grams (g) or milliliters (ml). Larger items such as electronics or furniture are measured in kilograms (kg).
- Dimensions are typically presented in centimeters, in the order of length x width x height (Largo x Ancho x Alto, or L x A x P for Profundo). For example: '120 cm x 80 cm x 40 cm'.
Number & Date Formatting
- Date format is typically DD/MM/YYYY or DD.MM.YYYY. For example, '31/12/2025' or '31.12.2025'. When written out, it's '31 de decembro de 2025'.
- The decimal separator is a comma (`,`). For example, '123,45'.
- The thousand separator is a period (`.`). For example, '1.234.567'.
- Currency is the Euro (€). The symbol typically follows the number, separated by a non-breaking space. For example, '99,95 €'.
- Time is generally expressed in 24-hour format. For example, '14:30' for 2:30 PM. The week starts on Monday.
Color Meanings
- Red is widely recognized and effective for sales, discounts, and urgent calls to action. It strongly signals promotions and attention-grabbing offers.
- Blue is a highly trusted color, frequently used by banks and institutions to convey professionalism, stability, and reliability. It is an excellent choice for building customer confidence in e-commerce.
- Gold, silver, and black are classic choices for indicating premium quality, luxury, and exclusivity. Deep purples can also signify richness and sophistication.
- Green, often associated with the lush Galician landscape, can evoke feelings of nature, freshness, health, and also safety or approval. It can be particularly effective for eco-friendly or natural products.
- While black is often associated with elegance and sophistication, it also carries connotations of mourning and formality. Use it carefully in contexts where these negative associations might be inadvertently evoked.
Galician Local SEO Tips
Optimize your product content for search engines in Galician-speaking markets
Prioritize Google, as it dominates the search engine market in Spain (including Galicia) with over 95% share. Optimize for Google's algorithms.
Conduct specific keyword research for Galician terms. While many Galician speakers search in Spanish for broader commercial terms, use Galician for highly localized products/services and place names (e.g., 'roupa infantil A Coruña' instead of 'ropa infantil La Coruña', 'agasallos orixinais Santiago' instead of 'regalos originales Santiago').
Integrate 'cerca de min' (near me) equivalents in Galician for voice and mobile search optimization, such as 'tendas de roupa cerca de min' (clothing stores near me).
For local link building, target Galician-specific news outlets (e.g., Praza Pública, Sermos Galiza), local blogs, cultural associations, and regional business directories that support Galician content. Sponsoring local Galician events can also generate valuable local links.
Implement `hreflang="gl-ES"` for your Galician content pages, alongside `hreflang="es-ES"` for Spanish versions, to correctly signal language and region to search engines. A subdirectory like `/gl/` on a `.es` domain is a common and effective approach.
Content should be well-structured with clear headings (H1, H2, H3), bullet points, and concise paragraphs to enhance readability, balancing informative content with an approachable, conversational tone preferred by Galician users.
Checklist
Galician Product Information Checklist
Ensure your product data is complete and optimized for Galician-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Galician Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Galician product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Galician Product Translation FAQ
Common questions about translating products to Galician
Ready to Sell in Galician?
Start translating your product catalog today and reach millions of new customers