AI Translation
Translate Your Products to
Georgian
Reach 4M+ speakers of Georgian across Georgia and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
4M+
Speakers
$1.8B
Market Size
2.0M
Online Shoppers
22.5%
Annual Growth
Georgian E-commerce Market Opportunity
Understand the potential of selling to Georgian-speaking customers
Market Metrics
Avg. Order Value:$55
Mobile Commerce:68%
Growth Potential
The Georgian e-commerce market is growing at 22.5% annually, with a total market size of $1.8B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
2.0M online shoppers actively buying products in Georgia. These customers are ready to purchase from international sellers who speak their language.
Georgian Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, informative, personal, patriotic style when writing product descriptions.
Key Considerations
- Strong sense of national pride and cultural heritage is prevalent.
- Family and community values are central to Georgian society.
- Hospitality (Kartuli Supra) is deeply ingrained and highly valued.
- Respect for tradition, elders, and religious customs is important.
- Visuals and content should ideally reflect local landscapes, traditions, or people.
โ ๏ธ
Common Mistakes to Avoid
- โ Ignoring the unique Georgian alphabet (Mkhedruli) and relying on transliteration.
- โ Underestimating the importance of local holidays and traditional events.
- โ Using generic imagery or content that does not resonate with Georgian culture.
- โ Direct translation without adapting to local idioms or cultural contexts.
Selling Products in Georgia: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Georgian-speaking customers
Popular Platforms
Vendoo.ge
MyMarket.ge
Facebook Marketplace
Gorgia.ge
Payment Methods
Visa/Mastercard (card payments)
TBC Pay (local bank payment system)
Bank of Georgia (local bank payment system)
Cash on Delivery (COD)
Shipping Expectations
Customers in major cities expect relatively fast delivery (1-3 days), while rural areas may have longer wait times. Free shipping is a significant incentive, and pick-up points are increasingly popular.
Peak Shopping Seasons
New Year/Christmas (December-January)
Easter (April-May)
Black Friday (November)
Back to School (September)
Best Practices for Translating Products to Georgian
Engage native Georgian linguists who understand the nuances of the language and local culture.
Ensure correct implementation and display of the Georgian Mkhedruli alphabet and appropriate fonts.
Adapt content to reflect Georgian cultural values, particularly regarding family, tradition, and hospitality.
Localize currency (Georgian Lari - GEL) and measurement units to local standards.
Maintain a respectful and informative tone, balancing formality with a personal touch where appropriate.
Localizing
Localizing Products for Georgian-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Authenticity and natural lighting are highly valued. Lifestyle photography showing products in real-life Georgian settings or incorporating local architecture and nature (e.g., mountains, vineyards) resonates well with the audience.
- Model representation should reflect the diverse Georgian population. Authenticity is preferred over overly retouched or unrealistic ideals; a mix of ages and realistic body types is appreciated. Images depicting families or groups interacting positively are effective due to strong community values.
- Design aesthetics balance modern cleanliness with rich, inviting imagery. While minimalism is growing, overly stark designs might feel cold. A clean layout with sufficient whitespace is good, complemented by vibrant and warm visuals.
- Direct eye contact from models is generally acceptable and can convey sincerity. Both individual and group shots work, but group images emphasizing connection, celebration, or shared experiences (e.g., friends gathering, enjoying a traditional Supra) are often well-received.
- Embrace imagery featuring elements of Georgian script (Mkhedruli) as a design accent, traditional patterns (e.g., from carpets, textiles), and national symbols like the Borjgali (symbol of the sun and eternity). Avoid anything that could be perceived as disrespectful to religious symbols (Orthodox Christianity is dominant).
Units & Measurements
- Georgia exclusively uses the metric system for all measurements. Lengths are in centimeters (cm) and meters (m), weights in grams (g) and kilograms (kg), and volumes in milliliters (ml) and liters (l).
- For clothing, European (EU) sizing is standard (e.g., women's 36-50, men's 48-56). It is highly recommended to include a detailed size chart with actual body measurements in centimeters to reduce confusion and returns.
- Shoe sizes follow the European (EU) system (e.g., 37, 38, 39). As with clothing, providing a size guide with foot length in centimeters is crucial for e-commerce accuracy.
- Product weights are typically expressed in grams (แแ ) for smaller items and kilograms (แแ) for larger items. For example, '500 แแ ' for 500 grams or '2 แแ' for 2 kilograms.
- Dimensions are usually presented in the order of Length x Width x Height (แกแแแ แซแ x แกแแแแแ x แกแแแแฆแแ) and specified in centimeters (แกแ). For example, '20 แกแ x 15 แกแ x 10 แกแ'.
Number & Date Formatting
- The standard date format is DD.MM.YYYY. For example, '31.12.2025'.
- The comma (`,`) is used as the decimal separator. For example, '123,45'.
- The space (` `) is used as the thousand separator. For example, '1 234 567'.
- The Georgian Lari (GEL) currency symbol (โพ) or 'GEL' typically follows the number with a space. For example, '99,95 โพ' or '99,95 GEL'.
- The 24-hour format is standard for time. For example, '14:30' for 2:30 PM. The week starts on Monday.
Color Meanings
- Red (แฌแแแแแ) and Orange (แแแ แแแฏแแกแคแแ แ) are commonly used for sales, discounts, and urgent calls to action, as they are vibrant and grab attention. Red also has strong cultural associations with life, passion, and celebration.
- Blue (แแฃแ แฏแ) is widely associated with trust, stability, and professionalism, making it suitable for building confidence in financial services or tech products. Green (แแฌแแแแ) signifies nature, health, and growth, ideal for organic or eco-friendly products.
- Black (แจแแแ), Gold (แแฅแ แแกแคแแ แ), and Silver (แแแ แชแฎแแแกแคแแ แ) are strong signifiers of premium quality, luxury, and sophistication. These colors are effective for high-end fashion, jewelry, or exclusive services.
- While Black (แจแแแ) conveys sophistication, it also carries traditional associations with mourning and seriousness, so use it judiciously and balance it with other colors. Overly dull or muted Gray (แแแชแ แแกแคแแ แ) can be perceived as uninspiring if not used effectively.
- White (แแแแ แ) symbolizes purity, peace, and new beginnings, often seen in wedding contexts or for minimalist, clean aesthetics. Red (แฌแแแแแ) is a powerful color in Georgian culture, representing vitality and celebration, making it impactful for special offers or festive campaigns.
Georgian Local SEO Tips
Optimize your product content for search engines in Georgian-speaking markets
Google is the dominant search engine in Georgia; optimize primarily for Google algorithms. While some older users or Russian speakers might use Yandex, its market share is negligible for general e-commerce.
Conduct thorough keyword research focusing on Georgian script (Mkhedruli). Include local variations like 'แแแแแแกแจแ' (in Tbilisi) or 'แแแแฃแแจแ' (in Batumi) with product names, and consider common misspellings or alternative phrasing (e.g., 'แแแแแแ แแแฆแแแแ' vs. 'แแแขแแ แแแข แแแฆแแแแ' for online store).
Georgians generally appreciate detailed and informative content. Structure product pages and blog posts with clear headings (H1, H2), bullet points, and comprehensive descriptions to provide value. A professional yet approachable tone is preferred.
Prioritize local link building by seeking partnerships with prominent Georgian news portals (e.g., Netgazeti, Civil.ge) or popular local blogs. Listing your business on Georgian directories like Yellowpages.ge or My.ge can also improve local visibility.
Utilize a .ge ccTLD (country code Top-Level Domain) for strong local relevance. Implement `hreflang="ka-GE"` tags to clearly indicate content targeting Georgian speakers in Georgia. Ensure your site is mobile-first, as mobile internet usage is very high.
While voice search is growing, text search remains primary. Focus on optimizing for mobile responsiveness and fast loading times, as Georgian users expect a seamless experience on their smartphones.
Checklist
Georgian Product Information Checklist
Ensure your product data is complete and optimized for Georgian-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Platform Integrations
Georgian Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Georgian product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Georgian Product Translation FAQ
Common questions about translating products to Georgian
Ready to Sell in Georgian?
Start translating your product catalog today and reach millions of new customers