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AI Translation

Translate Your Products to
Irish

Reach 0.5M+ speakers of Irish across Ireland and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.

0.5M+
Speakers
$12B
Market Size
3.8M
Online Shoppers
9.5%
Annual Growth

Irish E-commerce Market Opportunity

Understand the potential of selling to Irish-speaking customers

Market Metrics

Avg. Order Value:$95
Mobile Commerce:70%

Growth Potential

The Irish e-commerce market is growing at 9.5% annually, with a total market size of $12B. This represents a significant opportunity for businesses looking to expand internationally.

Target Audience

3.8M online shoppers actively buying products in Ireland, Northern Ireland (UK), United States, Canada, Australia. These customers are ready to purchase from international sellers who speak their language.

Cultural & Language Insights

Understanding the culture is key to successful product translations

Recommended Tone & Style

Use a Mixed tone with warm, respectful, community-focused, authentic, slightly informal style when writing product descriptions.

Key Considerations

  • Respect for Irish heritage and cultural identity is paramount; demonstrating an effort to use Irish is highly valued.
  • Gaelic sports (GAA) and traditional music are significant cultural touchstones and can be referenced appropriately.
  • Humour can be subtle, witty, and often self-deprecating.
  • There is a strong sense of community and local pride; highlighting local relevance can be beneficial.
  • While English is the dominant language for daily commerce, offering content in Irish demonstrates respect and commitment to the culture.
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Common Mistakes to Avoid

  • Assuming all Irish people prefer English-only content; a bilingual approach or offering Irish options is appreciated.
  • Using generic 'Celtic' imagery or stereotypes that do not specifically reflect unique Irish culture.
  • Ignoring local holidays (e.g., St. Patrick's Day) or cultural events in marketing campaigns.
  • Literal translation from English without proper cultural adaptation or understanding of Irish idioms.

E-commerce in Ireland

Know where and how customers shop

Popular Platforms

Amazon
eBay
Independent Irish retailers (e.g., Brown Thomas, Arnotts)
DoneDeal (classifieds/marketplace)
Shopify stores

Payment Methods

Credit/Debit Cards (Visa, MasterCard)
PayPal
Apple Pay
Google Pay
Revolut

Shipping Expectations

Fast and reliable shipping is a key expectation, with clear delivery timelines and tracking information. Free shipping is a strong incentive, and local delivery options are valued.

Peak Shopping Seasons

Christmas (December)
Black Friday/Cyber Monday (November)
St. Patrick's Day (March)
Summer Sales (July/August)
Back to School (August/September)

Translation Best Practices

Prioritize localization for key customer touchpoints such as product names, navigation menus, and customer service FAQs to demonstrate commitment.
Engage native Irish speakers for translation and proofreading to ensure grammatical accuracy, natural flow, and cultural authenticity.
Be mindful of regional dialectal differences in Irish (e.g., Munster, Connacht, Ulster), although the standard official Irish (Caighdeán Oifigiúil) is generally acceptable for most commercial content.
Integrate Irish terms and phrases naturally, even within predominantly English content, to show cultural appreciation and connect with the audience.
Consider offering a bilingual option for critical information or a dedicated 'as Gaeilge' section for users who prefer to browse in Irish.

Related Languages

Expand to similar markets

Expand Your Global Reach

Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.

Frequently Asked Questions

Common questions about translating products to different languages

Ready to Sell in Irish?

Start translating your product catalog today and reach millions of new customers