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AI Translation

Translate Your Products to Irish

Reach 0.5M+ Irish speakers in Ireland and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
0.5M+
Market Size
$12B
Online Shoppers
3.8M
Annual Growth
9.5%
Avg. order value
$95
Mobile share
70%

Online shoppers and market size cover these countries: Ireland, Northern Ireland (UK), United States, Canada, Australia.

How it works

How to Translate Products to Irish

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Irish

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Irish-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Irish Product Information Checklist

Make sure your product data is complete and optimized for Irish-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Irish Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a warm, respectful, community-focused, authentic, slightly informal style when writing product descriptions.

Key Considerations

  • Respect for Irish heritage and cultural identity is paramount; demonstrating an effort to use Irish is highly valued.
  • Gaelic sports (GAA) and traditional music are significant cultural touchstones and can be referenced appropriately.
  • Humour can be subtle, witty, and often self-deprecating.
  • There is a strong sense of community and local pride; highlighting local relevance can be beneficial.
  • While English is the dominant language for daily commerce, offering content in Irish demonstrates respect and commitment to the culture.

Common Mistakes to Avoid

  • Assuming all Irish people prefer English-only content; a bilingual approach or offering Irish options is appreciated.
  • Using generic 'Celtic' imagery or stereotypes that do not specifically reflect unique Irish culture.
  • Ignoring local holidays (e.g., St. Patrick's Day) or cultural events in marketing campaigns.
  • Literal translation from English without proper cultural adaptation or understanding of Irish idioms.

Translation tips

  • Prioritize localization for key customer touchpoints such as product names, navigation menus, and customer service FAQs to demonstrate commitment.
  • Engage native Irish speakers for translation and proofreading to ensure grammatical accuracy, natural flow, and cultural authenticity.
  • Be mindful of regional dialectal differences in Irish (e.g., Munster, Connacht, Ulster), although the standard official Irish (Caighdeán Oifigiúil) is generally acceptable for most commercial content.
  • Integrate Irish terms and phrases naturally, even within predominantly English content, to show cultural appreciation and connect with the audience.
  • Consider offering a bilingual option for critical information or a dedicated 'as Gaeilge' section for users who prefer to browse in Irish.

Market

Selling Products in Ireland: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Irish-speaking customers

Popular Platforms

  • Amazon
  • eBay
  • Independent Irish retailers (e.g., Brown Thomas, Arnotts)
  • DoneDeal (classifieds/marketplace)
  • Shopify stores

Payment Methods

  • Credit/Debit Cards (Visa, MasterCard)
  • PayPal
  • Apple Pay
  • Google Pay
  • Revolut

Peak Shopping Seasons

  • Christmas (December)
  • Black Friday/Cyber Monday (November)
  • St. Patrick's Day (March)
  • Summer Sales (July/August)
  • Back to School (August/September)

Shipping Expectations

Fast and reliable shipping is a key expectation, with clear delivery timelines and tracking information. Free shipping is a strong incentive, and local delivery options are valued.

Localization

Localizing for Irish-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The Metric system is standard for most goods and official measurements (e.g., meters, kilograms, liters). However, some Imperial units persist informally, such as pints for beverages (568ml) and stones (14 lbs) for body weight.
  • Clothing sizes primarily follow UK sizing conventions (e.g., Women's UK 6-22, Men's UK 38-48 chest). It is highly recommended to provide a size chart that includes both UK and EU equivalents for clarity.
  • Shoe sizes primarily use UK sizing. EU sizing is also very common and should be displayed alongside UK sizes to cater to a broader audience and international visitors.
  • Product weights are typically expressed in kilograms (kg) for larger items and grams (g) for smaller items. For very heavy goods, tonnes (t) are used.
  • Dimensions are usually given in centimeters (cm) and meters (m), following the Length x Width x Height (LxWxH) order (e.g., 50 cm x 30 cm x 20 cm).

  • Date format is typically DD/MM/YYYY (e.g., 31/12/2025) or DD-MM-YYYY. Fully written dates use the format '31 December 2025' in English, or '31 Nollaig 2025' in Irish.
  • The decimal separator is a full stop/period (.) (e.g., 1.23 for one and twenty-three hundredths).
  • The thousand separator is a comma (,) (e.g., 1,234.56 for one thousand two hundred thirty-four and fifty-six hundredths).
  • Currency is the Euro (€). The symbol typically precedes the amount with a non-breaking space: € 99.95. Sometimes 99.95€ is seen, but € 99.95 is the standard and preferred format.
  • Time format can be 24-hour (e.g., 14:30) in formal or official contexts, but 12-hour format with AM/PM (e.g., 2:30 PM) is also very common in everyday usage. The week starts on Monday.

  • Authenticity and naturalness are highly valued. Opt for lifestyle photography that showcases products in real-world Irish settings (e.g., rugged landscapes, charming village streets, cozy pubs) rather than overly polished studio shots.
  • Model representation should reflect the diverse, modern Irish population. Models should appear approachable and relatable, with a focus on genuine expressions and a range of ages and body types. Avoid stereotypical 'stage Irish' imagery.
  • Design aesthetics favor clean, functional layouts with good use of whitespace for readability. While modern and minimalist, subtle incorporation of Celtic motifs (e.g., knotwork, Ogham script) can add cultural resonance if done tastefully.
  • Images of people should be candid and natural. Direct eye contact is generally acceptable. Group shots emphasizing community, family, or social interaction are often well-received, reflecting the communal aspect of Irish culture.
  • Embrace imagery of iconic Irish landscapes (Cliffs of Moher, Ring of Kerry), traditional crafts (Aran sweaters, tweed), and symbols like the shamrock (used subtly and respectfully). Avoid overly kitsch or stereotypical 'leprechaun' imagery.

  • Red is widely used for sales, discounts, and urgency, effectively signaling a deal or a call to action. Orange can also be used for similar purposes, conveying value and affordability.
  • Blue is a strong color for trust, reliability, and professionalism, often utilized by financial institutions and corporate services. Green can also signify trustworthiness, especially in contexts related to sustainability or health.
  • Gold, silver, and black are excellent choices for conveying luxury and premium quality. Deep purples and rich blues can also contribute to a sophisticated and high-end aesthetic.
  • While red is effective for sales, excessive use can be perceived as aggressive or alarming. Black, while elegant, is also associated with mourning, so use it judiciously or balance it with brighter colors.
  • Green is the national color and strongly associated with Ireland, nature, and national pride. Its tasteful inclusion can evoke a positive cultural connection. Orange, while generally acceptable in commerce, has historical associations in Ireland that warrant sensitivity in certain contexts.

Local SEO

Local SEO Tips for Irish

Optimize your product content for search engines in Irish-speaking markets

  • Google dominates the search landscape in Ireland. For Irish language content, optimize for specific Gaeilge keywords, but also consider hybrid searches where users might combine Irish and English terms (e.g., "siopa leabhar Baile Átha Cliath" alongside "bookshop Dublin").
  • Target long-tail keywords using specific Irish phrases relevant to your niche. For example, instead of just "éadaí" (clothes), use "éadaí traidisiúnta Éireannacha" (traditional Irish clothing) or "bróga reatha Gaeilge" (Irish running shoes, if applicable).
  • Content should be clear, concise, and culturally appropriate. While academic Irish can be complex, e-commerce content should prioritize readability. Utilize FAQs and blog posts in Irish to answer common queries and provide value.
  • Build local links by engaging with Irish language media outlets (e.g., Tuairisc.ie, Nós.ie, RTÉ Raidió na Gaeltachta), cultural organizations (e.g., Conradh na Gaeilge), and community groups, especially those in Gaeltacht regions.
  • Implement hreflang="ga-ie" tags to clearly signal content for Irish speakers in Ireland. Use a .ie ccTLD for maximum trust and local relevance, or a subdirectory/subdomain for ga.yourdomain.com or yourdomain.com/ga/.
  • Optimize for mobile-first indexing and voice search, as a significant portion of Irish search queries originate from mobile devices. Ensure your Irish content is easily digestible and answers common questions directly for voice assistants.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

Scottish Gaelic

0.06M speakers

$25M market

Breton

0.25M speakers

$5M market

View all languages

Platform Integrations

Irish Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Irish product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Irish Product Translation FAQ

Common questions about translating products to Irish

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Irish E-commerce Search Terms

  • Gaeilge
  • siopadóireacht ar líne
  • earraí Éireannacha
  • ceardaíocht Éireannach
  • Éire

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