AI Translation
Translate Your Products to
Irish
Reach 0.5M+ speakers of Irish across Ireland and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
0.5M+
Speakers
$12B
Market Size
3.8M
Online Shoppers
9.5%
Annual Growth
Irish E-commerce Market Opportunity
Understand the potential of selling to Irish-speaking customers
Market Metrics
Avg. Order Value:$95
Mobile Commerce:70%
Growth Potential
The Irish e-commerce market is growing at 9.5% annually, with a total market size of $12B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
3.8M online shoppers actively buying products in Ireland, Northern Ireland (UK), United States, Canada, Australia. These customers are ready to purchase from international sellers who speak their language.
Irish Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with warm, respectful, community-focused, authentic, slightly informal style when writing product descriptions.
Key Considerations
- Respect for Irish heritage and cultural identity is paramount; demonstrating an effort to use Irish is highly valued.
- Gaelic sports (GAA) and traditional music are significant cultural touchstones and can be referenced appropriately.
- Humour can be subtle, witty, and often self-deprecating.
- There is a strong sense of community and local pride; highlighting local relevance can be beneficial.
- While English is the dominant language for daily commerce, offering content in Irish demonstrates respect and commitment to the culture.
⚠️
Common Mistakes to Avoid
- ⚠Assuming all Irish people prefer English-only content; a bilingual approach or offering Irish options is appreciated.
- ⚠Using generic 'Celtic' imagery or stereotypes that do not specifically reflect unique Irish culture.
- ⚠Ignoring local holidays (e.g., St. Patrick's Day) or cultural events in marketing campaigns.
- ⚠Literal translation from English without proper cultural adaptation or understanding of Irish idioms.
Selling Products in Ireland: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Irish-speaking customers
Popular Platforms
Amazon
eBay
Independent Irish retailers (e.g., Brown Thomas, Arnotts)
DoneDeal (classifieds/marketplace)
Shopify stores
Payment Methods
Credit/Debit Cards (Visa, MasterCard)
PayPal
Apple Pay
Google Pay
Revolut
Shipping Expectations
Fast and reliable shipping is a key expectation, with clear delivery timelines and tracking information. Free shipping is a strong incentive, and local delivery options are valued.
Peak Shopping Seasons
Christmas (December)
Black Friday/Cyber Monday (November)
St. Patrick's Day (March)
Summer Sales (July/August)
Back to School (August/September)
Best Practices for Translating Products to Irish
Prioritize localization for key customer touchpoints such as product names, navigation menus, and customer service FAQs to demonstrate commitment.
Engage native Irish speakers for translation and proofreading to ensure grammatical accuracy, natural flow, and cultural authenticity.
Be mindful of regional dialectal differences in Irish (e.g., Munster, Connacht, Ulster), although the standard official Irish (Caighdeán Oifigiúil) is generally acceptable for most commercial content.
Integrate Irish terms and phrases naturally, even within predominantly English content, to show cultural appreciation and connect with the audience.
Consider offering a bilingual option for critical information or a dedicated 'as Gaeilge' section for users who prefer to browse in Irish.
Localizing
Localizing Products for Irish-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Authenticity and naturalness are highly valued. Opt for lifestyle photography that showcases products in real-world Irish settings (e.g., rugged landscapes, charming village streets, cozy pubs) rather than overly polished studio shots.
- Model representation should reflect the diverse, modern Irish population. Models should appear approachable and relatable, with a focus on genuine expressions and a range of ages and body types. Avoid stereotypical 'stage Irish' imagery.
- Design aesthetics favor clean, functional layouts with good use of whitespace for readability. While modern and minimalist, subtle incorporation of Celtic motifs (e.g., knotwork, Ogham script) can add cultural resonance if done tastefully.
- Images of people should be candid and natural. Direct eye contact is generally acceptable. Group shots emphasizing community, family, or social interaction are often well-received, reflecting the communal aspect of Irish culture.
- Embrace imagery of iconic Irish landscapes (Cliffs of Moher, Ring of Kerry), traditional crafts (Aran sweaters, tweed), and symbols like the shamrock (used subtly and respectfully). Avoid overly kitsch or stereotypical 'leprechaun' imagery.
Units & Measurements
- The Metric system is standard for most goods and official measurements (e.g., meters, kilograms, liters). However, some Imperial units persist informally, such as pints for beverages (568ml) and stones (14 lbs) for body weight.
- Clothing sizes primarily follow UK sizing conventions (e.g., Women's UK 6-22, Men's UK 38-48 chest). It is highly recommended to provide a size chart that includes both UK and EU equivalents for clarity.
- Shoe sizes primarily use UK sizing. EU sizing is also very common and should be displayed alongside UK sizes to cater to a broader audience and international visitors.
- Product weights are typically expressed in kilograms (kg) for larger items and grams (g) for smaller items. For very heavy goods, tonnes (t) are used.
- Dimensions are usually given in centimeters (cm) and meters (m), following the Length x Width x Height (LxWxH) order (e.g., 50 cm x 30 cm x 20 cm).
Number & Date Formatting
- Date format is typically DD/MM/YYYY (e.g., 31/12/2025) or DD-MM-YYYY. Fully written dates use the format '31 December 2025' in English, or '31 Nollaig 2025' in Irish.
- The decimal separator is a full stop/period (.) (e.g., 1.23 for one and twenty-three hundredths).
- The thousand separator is a comma (,) (e.g., 1,234.56 for one thousand two hundred thirty-four and fifty-six hundredths).
- Currency is the Euro (€). The symbol typically precedes the amount with a non-breaking space: € 99.95. Sometimes 99.95€ is seen, but € 99.95 is the standard and preferred format.
- Time format can be 24-hour (e.g., 14:30) in formal or official contexts, but 12-hour format with AM/PM (e.g., 2:30 PM) is also very common in everyday usage. The week starts on Monday.
Color Meanings
- Red is widely used for sales, discounts, and urgency, effectively signaling a deal or a call to action. Orange can also be used for similar purposes, conveying value and affordability.
- Blue is a strong color for trust, reliability, and professionalism, often utilized by financial institutions and corporate services. Green can also signify trustworthiness, especially in contexts related to sustainability or health.
- Gold, silver, and black are excellent choices for conveying luxury and premium quality. Deep purples and rich blues can also contribute to a sophisticated and high-end aesthetic.
- While red is effective for sales, excessive use can be perceived as aggressive or alarming. Black, while elegant, is also associated with mourning, so use it judiciously or balance it with brighter colors.
- Green is the national color and strongly associated with Ireland, nature, and national pride. Its tasteful inclusion can evoke a positive cultural connection. Orange, while generally acceptable in commerce, has historical associations in Ireland that warrant sensitivity in certain contexts.
Irish Local SEO Tips
Optimize your product content for search engines in Irish-speaking markets
Google dominates the search landscape in Ireland. For Irish language content, optimize for specific Gaeilge keywords, but also consider hybrid searches where users might combine Irish and English terms (e.g., "siopa leabhar Baile Átha Cliath" alongside "bookshop Dublin").
Target long-tail keywords using specific Irish phrases relevant to your niche. For example, instead of just "éadaí" (clothes), use "éadaí traidisiúnta Éireannacha" (traditional Irish clothing) or "bróga reatha Gaeilge" (Irish running shoes, if applicable).
Content should be clear, concise, and culturally appropriate. While academic Irish can be complex, e-commerce content should prioritize readability. Utilize FAQs and blog posts in Irish to answer common queries and provide value.
Build local links by engaging with Irish language media outlets (e.g., Tuairisc.ie, Nós.ie, RTÉ Raidió na Gaeltachta), cultural organizations (e.g., Conradh na Gaeilge), and community groups, especially those in Gaeltacht regions.
Implement `hreflang="ga-ie"` tags to clearly signal content for Irish speakers in Ireland. Use a .ie ccTLD for maximum trust and local relevance, or a subdirectory/subdomain for `ga.yourdomain.com` or `yourdomain.com/ga/`.
Optimize for mobile-first indexing and voice search, as a significant portion of Irish search queries originate from mobile devices. Ensure your Irish content is easily digestible and answers common questions directly for voice assistants.
Checklist
Irish Product Information Checklist
Ensure your product data is complete and optimized for Irish-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Irish Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Irish product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Irish Product Translation FAQ
Common questions about translating products to Irish
Ready to Sell in Irish?
Start translating your product catalog today and reach millions of new customers