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AI Translation

Translate Your Products to Luxembourgish

Reach 0.6M+ Luxembourgish speakers in Luxembourg and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
0.6M+
Market Size
$1.5B
Online Shoppers
0.5M
Annual Growth
9.5%
Avg. order value
$135
Mobile share
68%

Online shoppers and market size cover these countries: Luxembourg.

How it works

How to Translate Products to Luxembourgish

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Luxembourgish

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Luxembourgish-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Luxembourgish Product Information Checklist

Make sure your product data is complete and optimized for Luxembourgish-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Luxembourgish Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a professional, respectful, clear, multilingual-aware style when writing product descriptions.

Key Considerations

  • Multilingualism is paramount; while Luxembourgish is official, French and German are widely used in business and daily life. Content strategy should reflect this.
  • High expectations for quality and precision in all communications, reflecting the country's high standard of living.
  • Punctuality and reliability are highly valued, particularly concerning delivery times and customer service.
  • Strong emphasis on data privacy and security, requiring transparent policies and secure payment options.
  • Consumers are accustomed to cross-border shopping, so competitive pricing and international shipping options are important.

Common Mistakes to Avoid

  • Assuming a single language (e.g., only French or German) is sufficient without considering the local preference for Luxembourgish in certain contexts.
  • Underestimating the importance of high-quality, professional translations; Luxembourgish speakers are exposed to multiple high-standard languages.
  • Not adapting payment methods to local preferences, such as Digicash (Payconiq) which is popular.
  • Failing to provide clear and comprehensive information regarding shipping, returns, and privacy policies.

Translation tips

  • Engage native Luxembourgish translators who understand the nuances and cultural context, especially the interplay with French and German.
  • For broader appeal, consider offering content in French and German alongside Luxembourgish, prioritizing based on specific product or target audience.
  • Be aware of loanwords from French and German; ensure they are used appropriately and consistently within the Luxembourgish text.
  • Maintain a professional yet approachable tone, reflecting the mixed formality level. Avoid overly casual language in business contexts.
  • Ensure all legal texts, terms and conditions, and privacy policies are accurately translated and compliant with Luxembourgish and EU regulations.

Market

Selling Products in Luxembourg: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Luxembourgish-speaking customers

Popular Platforms

  • Amazon
  • Bol.com
  • Zalando
  • Local Retailer Websites
  • Fnac

Payment Methods

  • Credit/Debit Cards (Visa, Mastercard)
  • PayPal
  • Digicash (Payconiq)
  • Bank Transfer (Sofort/Klarna)
  • Google Pay/Apple Pay

Peak Shopping Seasons

  • Christmas/New Year (November-December)
  • Black Friday/Cyber Monday (November)
  • Summer Sales (July-August)
  • Easter (March-April)
  • Luxembourg National Day (June 23)

Shipping Expectations

Luxembourgish consumers expect fast, reliable, and often free shipping, with clear tracking information and flexible delivery options. Free and easy returns are also a strong expectation.

Localization

Localizing for Luxembourgish-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • Use the metric system exclusively: All measurements for length, weight, and volume should be in meters, centimeters, millimeters, kilograms, and grams (e.g., "1.75 m," "250 g," "500 ml").
  • Provide clothing sizes in European (EU) standards: For example, women's sizes EU 34-46, men's sizes EU 46-58. It is beneficial to also include international S/M/L equivalents.
  • Display shoe sizes using the European (EU) system: For instance, EU 36-47. If applicable, also provide the corresponding UK or US sizes in parentheses for international customers.
  • Specify product dimensions in centimeters (cm): Typically presented as Length x Width x Height (L x B x H), e.g., "20 cm x 15 cm x 5 cm."

  • Use the DD.MM.YYYY date format: For example, "31.12.2025" for December 31, 2025.
  • Employ a comma (,) as the decimal separator: For example, "1.234,50 €" for one thousand two hundred thirty-four Euros and fifty cents.
  • Use a period (.) as the thousand separator: For example, "1.234.567,89" for large numbers.
  • Format currency with the Euro symbol (€) following the amount, separated by a non-breaking space: For example, "99,95 €" or "1.234,50 €".
  • Utilize the 24-hour time format: For example, "14:30" instead of "2:30 PM." The week starts on Monday.

  • Favor clean, professional, and authentic imagery: High-quality photography with natural lighting and realistic settings is preferred over overly stylized or artificial visuals, aligning with a pragmatic European aesthetic.
  • Represent Luxembourg's multicultural demographics: Feature diverse models in terms of ethnicity, age, and appearance to reflect the country's international population, promoting inclusivity and relatability.
  • Embrace a modern, minimalist design aesthetic: Clean layouts with ample whitespace, clear typography, and a focus on functionality resonate well, similar to German or Scandinavian design principles.
  • Show approachable, genuine interactions: Images of people should convey professionalism and authenticity, with natural expressions and interactions, rather than overly posed or exaggerated displays. Direct but not aggressive eye contact is acceptable.

  • Red for sales and urgency: Bright red is effective for highlighting discounts, promotions, and calls to action, as it universally signals urgency and attention in Western European markets.
  • Blue for trust and professionalism: Darker shades of blue are strongly associated with reliability, security, and corporate trust, making them ideal for financial services, technology, and premium brands.
  • Green for sustainability and nature: Green conveys environmental consciousness, health, and freshness, making it suitable for eco-friendly products, organic goods, and wellness brands.
  • Black and gold for luxury and exclusivity: These colors, often combined, effectively communicate premium quality, sophistication, and exclusivity for high-end products and luxury brands.
  • Avoid overly garish or clashing neon colors: While some bright colors can be used for promotions, an excessive or clashing use of neon shades might be perceived as unprofessional or cheap for most product categories.

Local SEO

Local SEO Tips for Luxembourgish

Optimize your product content for search engines in Luxembourgish-speaking markets

  • Target a trilingual keyword strategy: Incorporate Luxembourgish (e.g., "Buttek Lëtzebuerg," "Epicerie Esch"), French (e.g., "magasin Luxembourg," "épicerie Esch-sur-Alzette"), and German (e.g., "Geschäft Luxemburg," "Lebensmittelgeschäft Esch") keywords, as users switch between languages for searches.
  • Prioritize Google My Business (GMB) optimization: Ensure accurate and comprehensive listings for all physical locations in Luxembourg, with services and products described in all three official languages (Luxembourgish, French, German).
  • Utilize local directories and news sites for link building: Focus on acquiring backlinks from reputable Luxembourgish platforms like Editus.lu, Yellow.lu, RTL.lu, L'essentiel, and local municipality websites.
  • Implement hreflang tags correctly for multilingual content: Crucial for specifying content versions for Luxembourgish (lb), French (fr-lu), German (de-lu), and English (en-lu) to avoid duplicate content issues and target the right audience.
  • Consider a .lu ccTLD: A country-code top-level domain (.lu) signals strong local relevance and trust to both users and search engines within Luxembourg.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

German flag

German

95M speakers

$115B market

French flag

French

300M speakers

$180B market

Dutch flag

Dutch

24.5M speakers

$48B market

View all languages

Platform Integrations

Luxembourgish Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Luxembourgish product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Luxembourgish Product Translation FAQ

Common questions about translating products to Luxembourgish

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Luxembourgish E-commerce Search Terms

  • online shoppen Lëtzebuerg
  • Webshop Lëtzebuerg
  • Kaaft online Lëtzebuerg
  • Liwwerung Lëtzebuerg
  • Elektronesch Commerce Lëtzebuerg

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