Translate Your Products to
Romanian
Reach 26M+ speakers of Romanian across Romania and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
Romanian E-commerce Market Opportunity
Understand the potential of selling to Romanian-speaking customers
Market Metrics
Growth Potential
The Romanian e-commerce market is growing at 18.5% annually, with a total market size of $9.5B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
11.5M online shoppers actively buying products in Romania, Moldova, Serbia, Ukraine, Hungary, Italy (diaspora), Spain (diaspora). These customers are ready to purchase from international sellers who speak their language.
Cultural & Language Insights
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, clear, benefit-oriented, somewhat traditional style when writing product descriptions.
Key Considerations
- Importance of family and community values.
- Strong appreciation for value for money, discounts, and promotions.
- Brand trust and authenticity are crucial for consumer decisions.
- Clear and direct communication about product features and benefits is highly valued.
- Detailed product information and high-quality images are expected to compensate for the inability to physically inspect items.
Common Mistakes to Avoid
- ⚠Using overly informal language or slang, which can be perceived as unprofessional.
- ⚠Ignoring local holidays and cultural events in marketing campaigns, missing key sales opportunities.
- ⚠Not offering popular local payment methods like Cash on Delivery (COD) or local bank transfers.
- ⚠Directly translating content without cultural adaptation, leading to awkward or irrelevant messaging.
E-commerce in Romania
Know where and how customers shop
Popular Platforms
Payment Methods
Shipping Expectations
Fast and affordable shipping is expected, often with options for express delivery or pick-up points. Cash on Delivery remains a very popular option, especially for first-time buyers.
Peak Shopping Seasons
Translation Best Practices
Related Languages
Expand to similar markets
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Frequently Asked Questions
Common questions about translating products to different languages
Ready to Sell in Romanian?
Start translating your product catalog today and reach millions of new customers