AI Translation
Translate Your Products to
Romanian
Reach 26M+ speakers of Romanian across Romania and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
26M+
Speakers
$9.5B
Market Size
11.5M
Online Shoppers
18.5%
Annual Growth
Romanian E-commerce Market Opportunity
Understand the potential of selling to Romanian-speaking customers
Market Metrics
Avg. Order Value:$60
Mobile Commerce:75%
Growth Potential
The Romanian e-commerce market is growing at 18.5% annually, with a total market size of $9.5B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
11.5M online shoppers actively buying products in Romania, Moldova, Serbia, Ukraine, Hungary, Italy (diaspora), Spain (diaspora). These customers are ready to purchase from international sellers who speak their language.
Romanian Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, clear, benefit-oriented, somewhat traditional style when writing product descriptions.
Key Considerations
- Importance of family and community values.
- Strong appreciation for value for money, discounts, and promotions.
- Brand trust and authenticity are crucial for consumer decisions.
- Clear and direct communication about product features and benefits is highly valued.
- Detailed product information and high-quality images are expected to compensate for the inability to physically inspect items.
⚠️
Common Mistakes to Avoid
- ⚠Using overly informal language or slang, which can be perceived as unprofessional.
- ⚠Ignoring local holidays and cultural events in marketing campaigns, missing key sales opportunities.
- ⚠Not offering popular local payment methods like Cash on Delivery (COD) or local bank transfers.
- ⚠Directly translating content without cultural adaptation, leading to awkward or irrelevant messaging.
Selling Products in Romania: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Romanian-speaking customers
Popular Platforms
eMAG
OLX
Altex / Media Galaxy
Fashion Days
Elefant.ro
Payment Methods
Card payments (Visa, Mastercard)
Cash on Delivery (COD)
Bank Transfer
Online banking solutions (e.g., PayU Romania)
Shipping Expectations
Fast and affordable shipping is expected, often with options for express delivery or pick-up points. Cash on Delivery remains a very popular option, especially for first-time buyers.
Peak Shopping Seasons
Black Friday (November)
Christmas/New Year (December)
Easter (April/May)
Back to School (September)
Valentine's Day (February)
Best Practices for Translating Products to Romanian
Use formal 'dumneavoastră' for general customer communication and business contexts, reserving 'tu' for very specific, informal, or youth-oriented campaigns.
Adapt currency (RON) and measurement units (metric system) to local standards for clarity and trust.
Ensure product descriptions are detailed, highlighting benefits and unique selling points, as Romanians value thorough information.
Localize all marketing copy, including calls to action, to resonate culturally and emotionally with the Romanian audience.
Pay close attention to the correct use of Romanian diacritics (ă, â, î, ș, ț) for professionalism and proper search engine indexing.
Localizing
Localizing Products for Romanian-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Combine high-quality, professional studio shots for product details with authentic lifestyle photography that conveys warmth and relatability, often featuring families or small groups in natural settings.
- Model representation should reflect the predominantly Caucasian population of Romania, featuring a diverse range of ages and realistic body types. Authenticity and relatability are key, avoiding overly photoshopped or unrealistic imagery.
- Design aesthetics lean towards clean, modern layouts with a balanced use of whitespace. Avoid overly minimalist designs that might feel sparse; a moderate level of detail and color density is generally preferred.
- Direct eye contact in imagery is generally acceptable and can foster trust. Group photos, especially those depicting family or friends enjoying a product, are well-received. Professional yet approachable attire is suitable for business contexts.
- Subtly incorporate traditional Romanian motifs or natural landscapes when relevant to the product's heritage or craftsmanship. Avoid prominent religious symbols unless the product is specifically for religious purposes.
Units & Measurements
- The metric system is used exclusively for all measurements: length in centimeters (cm) and meters (m), weight in grams (g) and kilograms (kg), and volume in milliliters (ml) and liters (l).
- Clothing sizes primarily follow the European (EU) sizing system (e.g., women's 36-44, men's 48-56). Always provide a detailed size chart with measurements in cm for key body dimensions (bust, waist, hips) and optionally include EU-to-US/UK conversion.
- Shoe sizes are based on the European (EU) system (e.g., 37, 38, 39). A conversion chart to UK/US sizes is beneficial for international brands.
- Product weights are consistently listed in grams (g) for small items (e.g., cosmetics, spices) and kilograms (kg) for most other products (e.g., electronics, bulk food items).
- Dimensions are typically expressed as Length x Width x Height in centimeters, for example: "Dimensiuni: 30 cm x 20 cm x 10 cm".
Number & Date Formatting
- Date format is typically `DD.MM.YYYY` or `DD/MM/YYYY`. Example: `31.12.2025` or `31/12/2025`. For formal contexts, `31 decembrie 2025` is used.
- The decimal separator is a comma (`,`). Example: `123,45`.
- The thousand separator is a period (`.`). Example: `1.234.567`.
- Currency is Romanian Leu (RON). The symbol "lei" or "RON" follows the amount, often with a space. Example: `99,95 lei` or `99,95 RON`.
- Time is expressed in 24-hour format. Example: `14:30` for 2:30 PM. The week starts on Monday.
Color Meanings
- Red is universally recognized for sales, discounts, and urgency (e.g., "Reduceri!" for Sales!). Orange can also be effective for calls to action and special offers.
- Blue strongly conveys trust, professionalism, and stability, making it ideal for financial services, technology, and corporate branding. Green also suggests reliability, nature, and freshness for products like organic food or health items.
- Gold, silver, and deep shades of purple or black are associated with luxury, elegance, and premium quality. Darker blues and greens can also signify sophistication.
- While black can denote luxury, it also carries associations with mourning in traditional contexts; use it carefully and balance with other colors. Brown can sometimes be perceived as dull or old-fashioned if not styled effectively.
- The colors of the Romanian flag (blue, yellow, red) can subtly evoke national pride for locally produced goods. White symbolizes purity and cleanliness, often used for medical, hygiene, or wedding-related products.
Romanian Local SEO Tips
Optimize your product content for search engines in Romanian-speaking markets
Google dominates the Romanian search market with over 98% share; optimize exclusively for Google's algorithms.
Perform keyword research considering both queries with and without diacritics (ă, î, ș, ț, â), as users frequently omit them. Include local modifiers like "în [oraș]" (in [city]) or "ieftin [produs] [oraș]" (cheap [product] [city]).
Romanians generally prefer detailed, informative content. Structure content with clear headings (H1-H3), bullet points, and numbered lists for readability. A professional yet accessible tone is effective for e-commerce.
Build local backlinks through Romanian business directories such as Cylex.ro and PaginiAurii.ro. Also, seek partnerships with local news portals, industry-specific blogs, and relevant Romanian influencers for reviews or sponsored content.
Utilize a .ro ccTLD and local hosting within Romania for optimal local search performance and faster loading times. Ensure correct `hreflang="ro-RO"` implementation for international sites targeting Romania.
Optimize for mobile-first indexing and natural language voice search queries, as mobile usage is high. Focus on longer-tail, conversational keywords like "Unde pot cumpăra [produs] în [oraș]?" (Where can I buy [product] in [city]?).
Checklist
Romanian Product Information Checklist
Ensure your product data is complete and optimized for Romanian-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Romanian Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Romanian product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Romanian Product Translation FAQ
Common questions about translating products to Romanian
Ready to Sell in Romanian?
Start translating your product catalog today and reach millions of new customers