AI Translation
Translate Your Products to
Bengali
Reach 270M+ speakers of Bengali across Bangladesh and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
270M+
Speakers
$6.5B
Market Size
22M
Online Shoppers
18%
Annual Growth
Bengali E-commerce Market Opportunity
Understand the potential of selling to Bengali-speaking customers
Market Metrics
Avg. Order Value:$25
Mobile Commerce:80%
Growth Potential
The Bengali e-commerce market is growing at 18% annually, with a total market size of $6.5B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
22M online shoppers actively buying products in Bangladesh, India (West Bengal, Tripura, Assam), Sierra Leone. These customers are ready to purchase from international sellers who speak their language.
Bengali Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, community-oriented, value-driven, polite style when writing product descriptions.
Key Considerations
- Strong emphasis on family and community values.
- Sensitivity towards religious practices (Islam and Hinduism are dominant).
- Respect for elders and authority figures is paramount.
- Bargaining is common, influencing perception of 'fair' pricing.
- Building trust and relationships is crucial for long-term engagement.
⚠️
Common Mistakes to Avoid
- ⚠Ignoring local religious and cultural festivals for promotional campaigns.
- ⚠Underestimating the dominance of Cash on Delivery as a payment method.
- ⚠Using overly direct or aggressive marketing language that may be perceived as rude.
- ⚠Failing to adapt imagery and visuals to local customs and dress codes.
Selling Products in Bangladesh: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Bengali-speaking customers
Popular Platforms
Daraz
Othoba
Chaldal
Pickaboo
AjkerDeal
Payment Methods
Cash on Delivery (COD)
bKash
Nagad
Rocket
Credit/Debit Cards (Visa, MasterCard)
Shipping Expectations
Affordable shipping is expected. Cash on Delivery often involves physical verification before payment. Delivery speed is valued, but expectations can be flexible depending on product type and location.
Peak Shopping Seasons
Eid al-Fitr (Suikerfeest)
Eid al-Adha (Offerfeest)
Pohela Boishakh (Bengaals Nieuwjaar)
Black Friday / 11.11
Valentine's Day
Best Practices for Translating Products to Bengali
Use standard Bengali (Cholito Bhasha) for most e-commerce content, which is more conversational than formal Shadhubhasha.
Ensure accurate localization of currency (BDT) and measurement units.
Adapt imagery and cultural references to resonate with the local audience, avoiding anything that might be considered insensitive.
Pay attention to politeness levels and honorifics, especially when addressing customers or describing high-value items.
Focus on clear, concise language, avoiding jargon and overly complex sentence structures.
Localizing
Localizing Products for Bengali-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Authentic lifestyle photography featuring local Bangladeshi models in relatable settings is highly effective. Images should depict genuine expressions and interactions rather than overly posed scenes. Bright and vibrant colors are generally preferred, reflecting the rich cultural palette.
- Model representation should reflect the diversity of the Bangladeshi population in terms of ethnicity, age, and body types. For clothing, modest attire for women is generally preferred, especially for traditional wear. Family-oriented imagery or group photos showing positive social interactions resonate well.
- While modern design aesthetics are appreciated, a complete minimalist approach might feel too stark for some. A balanced design with moderate use of vibrant colors and clear, organized layouts is often preferred. Traditional motifs can be subtly incorporated where appropriate.
- Direct eye contact from models is generally acceptable and can convey sincerity and trustworthiness. Group shots that emphasize community, happiness, and shared experiences are often well-received, especially for products targeting families or social gatherings.
- Embrace imagery related to major Bangladeshi festivals like Eid-ul-Fitr, Eid-ul-Adha, and Pohela Boishakh (Bengali New Year), as well as traditional Bangladeshi crafts, art, and natural landscapes. Avoid any imagery that could be perceived as disrespectful to religious sentiments (Islam is the dominant religion) or political sensitivities.
Units & Measurements
- The metric system is standard across Bangladesh. All measurements for length, weight, and volume should be presented in meters, centimeters, kilograms, grams, and liters.
- For clothing, letter sizing (S, M, L, XL) is most common. However, it is highly recommended to provide a detailed size chart with corresponding body measurements in centimeters or inches, as sizing can vary between brands. EU numerical sizing (e.g., 36, 38, 40) is understood for some imported goods but less prevalent for local products.
- Shoe sizes typically follow EU sizing (e.g., 38, 39, 40) or UK sizing (e.g., 5, 6, 7). Providing a conversion chart that includes foot length in centimeters is crucial for customer confidence.
- Weight units for products are universally kilograms (কেজি) and grams (গ্রাম). For very small items (e.g., jewelry), milligrams (মিলিগ্রাম) may be used. Always specify the unit clearly.
- Dimensions are typically presented in centimeters (cm) and follow the order of Length x Width x Height (দৈর্ঘ্য x প্রস্থ x উচ্চতা), for example, '20 cm x 15 cm x 10 cm'.
Number & Date Formatting
- Date format is typically DD-MM-YYYY or DD/MM/YYYY. For example, December 31, 2025, would be written as '৩১-১২-২০২৫' or '৩১/১২/২০২৫'.
- The decimal separator is a period (.). For example, '১,২৩৪.৫৬' for one thousand two hundred thirty-four and fifty-six hundredths.
- The thousand separator is a comma (,), but Bangladesh (similar to India) uses a numbering system based on lakhs and crores. So, one hundred thousand is '১,০০,০০০' and ten million is '১,০০,০০,০০০'. For international e-commerce, using the international comma grouping (e.g., 1,000,000) is often understood but adapting to the local system is more authentic.
- The Bangladeshi Taka (BDT) is denoted by the symbol '৳' or 'Tk'. It is commonly placed before the amount with a space (e.g., '৳ ১,২০০.৫০') or sometimes after the amount without a space (e.g., '১,২০০.৫০৳').
- Time is usually presented in 24-hour format for official and digital contexts (e.g., '১৪:৩০' for 2:30 PM). However, 12-hour format with Bengali AM/PM indicators (e.g., 'সকাল ১০:৩০' for 10:30 AM, 'দুপুর ২:৩০' for 2:30 PM) is also very common in spoken language and less formal settings.
- The week starts on Saturday in Bangladesh.
Color Meanings
- Red (লাল) is widely associated with sales, discounts, and urgency, effectively signaling deals and promotions. It also carries auspicious meanings, often used in celebrations and festivals.
- Blue (নীল) is a strong color for conveying trust, stability, and professionalism, making it suitable for financial services, technology, and corporate branding. Green (সবুজ) signifies nature, growth, prosperity, and freshness, ideal for health, organic products, and environmental initiatives.
- Gold (সোনালী) and silver (রূপালী) are classic colors for indicating premium quality, luxury, and sophistication. Deep purples (বেগুনি) and rich blues can also be used to suggest exclusivity and high value.
- While white (সাদা) is traditionally associated with mourning in some contexts, its modern usage in design for purity, cleanliness, and minimalism means it is generally safe and effective for e-commerce. Black (কালো) is also widely used for elegance, modernity, and luxury, despite its traditional association with mourning.
- Yellow (হলুদ) is a vibrant color associated with joy, energy, and new beginnings, especially prominent during Pohela Boishakh (Bengali New Year). Green holds significant religious importance in Islam, often linked to paradise, peace, and nature, making it a positive and reassuring color.
Bengali Local SEO Tips
Optimize your product content for search engines in Bengali-speaking markets
Google is the dominant search engine. Focus on optimizing for Google Search, Google Maps, and Google My Business to reach local customers effectively.
Perform extensive keyword research in both standard Bengali script (e.g., 'ঢাকা রেস্টুরেন্ট' for Dhaka restaurant) and common transliterated English spellings (e.g., 'dhaka restaurant', 'best biryani in Dhaka') as users frequently switch between input methods. Include local terms like 'সেরা' (best), 'কাছে' (near me), and specific neighborhood names.
Content should be informative and clear, often leaning towards a descriptive but direct style. While long-form content can perform well for informational queries, e-commerce product descriptions should be concise and highlight key benefits. Ensure mobile-first indexing is prioritized due to high mobile internet usage.
Build local links and citations through partnerships with popular Bangladeshi news portals (e.g., Prothom Alo, The Daily Star, bdnews24.com), relevant local blogs, and local business directories. Leverage social media platforms like Facebook and YouTube for influencer collaborations, as they are highly popular channels for product discovery and reviews.
Implement a .com.bd ccTLD or use a subdirectory with precise hreflang tags (bn-BD) to signal content specifically for Bangladesh. Ensure local hosting or a CDN with servers in the region for optimal page load times, which is crucial given varying internet speeds.
Optimize for voice search by including longer, more conversational Bengali queries in your content, reflecting how users verbally search (e.g., 'আমার কাছাকাছি ভালো ইলেকট্রনিক্সের দোকান কোথায়?' - 'Where is a good electronics shop near me?').
Checklist
Bengali Product Information Checklist
Ensure your product data is complete and optimized for Bengali-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Bengali Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Bengali product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Bengali Product Translation FAQ
Common questions about translating products to Bengali
Ready to Sell in Bengali?
Start translating your product catalog today and reach millions of new customers