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AI Translation

Translate Your Products to Hindi

Reach 615M+ Hindi speakers in India and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
615M+
Market Size
$140B
Online Shoppers
350M
Annual Growth
22%
Avg. order value
$35
Mobile share
80%

Online shoppers and market size cover these countries: India, Nepal, Fiji, Mauritius, Guyana, Suriname, Trinidad and Tobago.

How it works

How to Translate Products to Hindi

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Hindi

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Hindi-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Hindi Product Information Checklist

Make sure your product data is complete and optimized for Hindi-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Hindi Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, polite, community-focused, trustworthy, aspirational style when writing product descriptions.

Key Considerations

  • Respect for elders and authority is paramount.
  • Family values and community ties are central to decision-making.
  • Building trust and long-term relationships is highly valued in business.
  • Sensitivity to religious diversity and regional festivals is crucial for marketing.
  • Value for money, discounts, and loyalty programs are highly appreciated by consumers.

Common Mistakes to Avoid

  • Ignoring regional language variations and dialects within India, assuming Hindi alone is sufficient.
  • Using overly casual or direct language without proper honorifics or polite phrasing.
  • Failing to acknowledge major national or religious festivals in marketing campaigns.
  • Not offering local payment methods, particularly Cash on Delivery (COD), which is still prevalent.

Translation tips

  • Adapt content to reflect Indian cultural nuances and avoid Western-centric references that may not resonate.
  • Use appropriate honorifics and polite language, especially when addressing customers or in formal communications.
  • Localize currency (INR) and common measurement units, and ensure number formatting is correct.
  • Consider transliteration for brand names or technical terms that do not have a direct, well-known Hindi equivalent.
  • Prioritize a mobile-first approach for content and design, given the high mobile commerce penetration.

Market

Selling Products in India: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Hindi-speaking customers

Popular Platforms

  • Flipkart
  • Amazon India
  • Myntra
  • Meesho
  • Ajio

Payment Methods

  • UPI (Unified Payments Interface)
  • Debit Cards
  • Credit Cards
  • Net Banking
  • Cash on Delivery (COD)
  • Digital Wallets (Paytm, PhonePe, Google Pay)

Peak Shopping Seasons

  • Diwali (October-November)
  • Festive Season (August-December)
  • Republic Day Sale (January)
  • Independence Day Sale (August)
  • Holi (March)

Shipping Expectations

Shoppers expect fast and affordable shipping, with a strong preference for Cash on Delivery (COD) options. Real-time tracking and reliable delivery updates are highly valued.

Localization

Localizing for Hindi-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The Metric system is standard across India for length (centimeters, meters, kilometers), weight (grams, kilograms), and volume (milliliters, liters).
  • For clothing, EU sizing (e.g., 36, 38, 40) or UK sizing (e.g., 8, 10, 12) is common, often supplemented by S, M, L, XL categories. For traditional Indian wear, specific bust, waist, and hip measurements in inches or centimeters are crucial.
  • Shoe sizes primarily follow the UK sizing system (e.g., UK 6, 7, 8). Providing a comprehensive size chart with conversions to EU and US sizes is highly recommended.
  • Weight units for products are typically displayed in kilograms (kg) for larger items and grams (g) for smaller goods (e.g., 'Netto gewicht: 500g').
  • Dimensions are usually presented as Length x Width x Height (LxWxH) in centimeters, for example, '20 cm x 15 cm x 10 cm'.

  • The most common date format is DD/MM/YYYY, for example, '31/12/2025'. Variations like DD-MM-YYYY are also seen.
  • The decimal separator is a period (.), for example, '123.45'.
  • The thousand separator is a comma (,), following the Indian numbering system where commas are placed after the thousands place, then every two digits (lakhs and crores). Example: '1,23,45,678'.
  • The Indian Rupee symbol is '₹'. It is typically placed before the amount with a small space, or no space. Example: '₹ 1,23,456.78' or '₹1,23,456.78'.
  • Both 12-hour format with AM/PM (e.g., '2:30 PM') and 24-hour format (e.g., '14:30') are used. The 12-hour format is more common in general conversation, while 24-hour is used in official contexts.

  • Employ a mix of vibrant lifestyle photography showing products in relatable Indian family or social settings, alongside clear, high-quality studio shots for detailed product views.
  • Feature diverse models representing various Indian ethnicities, ages, and body types. Models should generally appear approachable, smiling, and dressed modestly depending on the product category (e.g., traditional attire for ethnic wear, modern but respectful for Western fashion).
  • Embrace designs that balance modern aesthetics with rich, vibrant color palettes. While clean layouts with sufficient whitespace are appreciated, overly minimalist designs might feel sparse; a touch of cultural richness or detail can enhance appeal.
  • Images of people should ideally show direct eye contact, conveying confidence and connection. Group shots, especially featuring families or friends, resonate strongly with community-oriented values.
  • Integrate subtle cultural motifs (e.g., paisley, rangoli patterns) or imagery of auspicious symbols (e.g., diyas during Diwali) where appropriate, but avoid anything that could be misinterpreted as religiously or politically sensitive.

  • Red is highly effective for signaling sales, discounts, and urgency, as it is associated with auspiciousness, energy, and passion in Indian culture. Orange and bright yellow are also good for promotions.
  • Blue signifies trust, reliability, and professionalism, often used by banks and corporate entities. Green is associated with nature, prosperity, and harmony, building a sense of growth and well-being.
  • Gold and deep purple convey luxury, wealth, and premium quality, especially for high-end products. Black can also signify sophistication and elegance, though it must be used carefully due to its association with mourning in some contexts.
  • Saffron (a deep orange-yellow) is strongly associated with Hinduism and nationalism; its use in commercial contexts should be approached with extreme caution to avoid unintended religious or political connotations.
  • White is generally associated with purity, peace, and simplicity. However, in traditional contexts, it can also be a color of mourning, so consider the product and target audience. Red is a powerful color representing purity, fertility, and love, especially relevant for traditional and festive products.

Local SEO

Local SEO Tips for Hindi

Optimize your product content for search engines in Hindi-speaking markets

  • Prioritize Google for search engine optimization as it holds over 95% market share in India. Focus on Google Search Console and Google My Business for local visibility.
  • Target 'Hinglish' keywords (Romanized Hindi) such as 'saree online' or 'sasta mobile phone' (cheap mobile phone), alongside pure Hindi (Devanagari script) terms like 'साड़ी ऑनलाइन' or 'सस्ते मोबाइल फोन', to capture both urban and rural search queries.
  • Optimize for voice search, which is rapidly growing in India, by using conversational, question-based Hindi phrases, e.g., 'मेरे आस-पास सबसे अच्छा रेस्तरां कौन सा है?' (Which is the best restaurant near me?).
  • Leverage local directories like Justdial, IndiaMART, and Sulekha for local link building and business listings. Partner with regional bloggers and local influencers on platforms like YouTube and Instagram for authentic backlinks.
  • Implement a mobile-first strategy, ensuring fast loading times and a responsive design, as over 90% of internet users in India access content via mobile devices.
  • Utilize country-specific ccTLD (.in) or a subdirectory with hreflang tags (hi-IN for Hindi in India and en-IN for English in India) to clearly signal content relevance to Indian users.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

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Platform Integrations

Hindi Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Hindi product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Hindi Product Translation FAQ

Common questions about translating products to Hindi

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Hindi E-commerce Search Terms

  • ऑनलाइन शॉपिंग
  • सबसे अच्छा सौदा
  • कैश ऑन डिलीवरी
  • कपड़े ऑनलाइन
  • इलेक्ट्रॉनिक्स ऑफर

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