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AI Translation

Translate Your Products to Chinese (Simplified)

Reach 1100M+ Chinese (Simplified) speakers in China and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
1100M+
Market Size
$3.8T
Online Shoppers
900M
Annual Growth
11.5%
Avg. order value
$50
Mobile share
85%

Online shoppers and market size cover these countries: China, Singapore, Malaysia.

How it works

How to Translate Products to Chinese (Simplified)

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Chinese (Simplified)

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Chinese (Simplified)-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Chinese (Simplified) Product Information Checklist

Make sure your product data is complete and optimized for Chinese (Simplified)-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Chinese (Simplified) Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed (Context-dependent, generally formal in business, informal in social e-commerce) tone with a Respectful, trustworthy, community-focused, benefit-oriented style when writing product descriptions.

Key Considerations

  • Importance of Guanxi (relationships and networking) in business and referrals.
  • Emphasis on brand reputation, authenticity, and product quality is paramount.
  • Value for money, promotions, and discounts are highly influential purchase drivers.
  • Mobile-first design and seamless user experience across all digital touchpoints are crucial.
  • Significant influence of Key Opinion Leaders (KOLs) and live streaming commerce on consumer decisions.

Common Mistakes to Avoid

  • Underestimating the importance of mobile optimization and a dedicated app experience.
  • Neglecting local social media platforms (WeChat, Douyin) for marketing and customer engagement.
  • Assuming direct translation is sufficient without cultural adaptation and localization of content.
  • Ignoring the need for local payment methods and an efficient, reliable logistics network.

Translation tips

  • Localize content specifically for Mainland Chinese usage (Simplified Chinese characters), distinct from traditional Chinese or other regional variants.
  • Pay close attention to nuances in tone; avoid overly direct, aggressive, or overly casual marketing language, favoring respectful and value-driven communication.
  • Ensure product descriptions are highly detailed, informative, and include all relevant specifications and benefits.
  • Adapt marketing slogans and calls to action to resonate with local consumer values, often emphasizing community, family, and practical benefits.
  • Utilize professional native translators who understand local slang, cultural references, and current market trends.

Market

Selling Products in China: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Chinese (Simplified)-speaking customers

Popular Platforms

  • Taobao
  • Tmall
  • JD.com
  • Pinduoduo
  • Douyin E-commerce

Payment Methods

  • Alipay
  • WeChat Pay
  • UnionPay
  • Bank Transfers

Peak Shopping Seasons

  • Singles' Day (11.11)
  • Chinese New Year (Spring Festival)
  • 618 Shopping Festival (June 18)
  • Double 12 (12.12)
  • Mid-Autumn Festival

Shipping Expectations

Chinese consumers expect fast and often free shipping, with same-day or next-day delivery common in major cities. Real-time tracking, efficient return processes, and reliable customer service are highly valued.

Localization

Localizing for Chinese (Simplified)-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • Metric System Dominance: The metric system is universally used for all measurements (length, weight, volume). Always provide dimensions in centimeters (cm) or millimeters (mm) and weight in kilograms (kg) or grams (g).
  • Clothing Sizes: Clothing often uses a combination of international S/M/L/XL sizing and specific Chinese sizing (e.g., 160/84A, where 160 is height in cm, 84 is bust circumference in cm, and 'A' denotes a regular body type). Always include detailed garment measurements in centimeters (chest, waist, hip, shoulder, sleeve length) as a size guide.
  • Shoe Sizes: China primarily uses a metric shoe sizing system based on foot length in millimeters or centimeters, often converted to a European-like number (e.g., 38码 or 240mm). It is crucial to provide a size chart that converts foot length (in cm/mm) to your listed shoe size to prevent confusion.
  • Weight Units: For product weight, use kilograms (公斤, gōngjīn) for heavier items and grams (克, kè) for lighter items. While 'jin' (斤, 500g) is used in daily life, stick to kg/g for e-commerce product specifications.
  • Dimension Format: Product dimensions are typically listed as Length x Width x Height (长x宽x高, cháng x kuān x gāo) in centimeters or millimeters, e.g., "20cm x 15cm x 5cm".

  • Date Format: The standard date format is YYYY-MM-DD (e.g., "2025-12-31"). For a more traditional or spoken context, YYYY年MM月DD日 (e.g., "2025年12月31日") is used, where 年 means year, 月 means month, and 日 means day.
  • Decimal Separator: A period/dot (.) is used as the decimal separator (e.g., "1,234.56").
  • Thousand Separator: A comma (,) is used as the thousand separator (e.g., "1,234,567.89").
  • Currency Format: The currency symbol is "¥" (Yuan symbol) or "RMB". It is placed before the number without a space (e.g., "¥123.45" or "RMB 123.45"). Prices are often displayed without cents if they are whole numbers (e.g., "¥99").
  • Time Format: The 24-hour format is commonly used for official and digital displays (e.g., "14:30"). While 12-hour format with AM/PM is understood, 24-hour is preferred for clarity in business and e-commerce contexts.

  • Bright, Polished Lifestyle Imagery: Chinese consumers generally prefer bright, vibrant, and highly polished imagery. Lifestyle shots showing products in aspirational, often idealized settings are preferred over stark studio shots, emphasizing how a product enhances one's life or status.
  • East Asian Models with Fair Skin: Models are typically East Asian, often with a preference for fair skin and a youthful, 'cute' aesthetic, especially in fashion and beauty. While diversity is growing, mainstream advertising still leans towards these traditional beauty standards.
  • Visually Dense Design with Clear CTAs: Unlike Western minimalist trends, Chinese e-commerce sites often feature visually dense designs with a lot of information, prominent banners, and vibrant colors. Clear, direct Calls to Action (CTAs) are crucial and often integrated into these busy layouts.
  • Group Photos Emphasizing Community: Images featuring groups of people (friends, family) interacting with the product are often effective, as they resonate with the cultural emphasis on community, shared experiences, and social harmony. Direct eye contact with the camera is generally acceptable and can convey sincerity.
  • Auspicious Symbols and Avoidance of Political Imagery: Embrace auspicious symbols like dragons (power, good fortune), phoenixes (grace), and red lanterns (celebration). Strictly avoid any imagery that could be perceived as disrespectful to Chinese culture, history, or national pride, including sensitive political or historical references.

  • Red for Sales and Promotions: Red (红色, hóngsè) is the most auspicious color, strongly associated with good fortune, happiness, and prosperity. It is universally used for sales, discounts, and promotional banners to grab attention and signify a good deal.
  • Blue and Green for Trust and Reliability: Blue (蓝色, lánsè) conveys stability, trustworthiness, and professionalism, often used by financial institutions and tech companies. Green (绿色, lǜsè) symbolizes nature, health, and growth, making it suitable for eco-friendly products, healthcare, or financial growth services.
  • Gold and Black for Premium/Luxury: Gold (金色, jīnsè) is deeply associated with wealth, prosperity, and high status, making it ideal for luxury goods. Black (黑色, hēisè) combined with gold or silver communicates elegance, sophistication, and a premium feel, often used by high-end brands.
  • Avoid 'Green Hats' for Men's Products: While green itself is a positive color, the idiom "wearing a green hat" (戴绿帽子, dài lǜ màozi) implies a man's wife has been unfaithful. Therefore, avoid prominent green headwear or accessories for male products to prevent negative connotations.
  • White for Modernity, but with Caution: White (白色, báisè) is increasingly used for modern, minimalist designs. However, traditionally it is associated with mourning and funerals. While generally acceptable in e-commerce, be mindful of its context for certain celebratory or gift-related products.

Local SEO

Local SEO Tips for Chinese (Simplified)

Optimize your product content for search engines in Chinese (Simplified)-speaking markets

  • Prioritize Baidu SEO: Baidu dominates the search market in China. Optimize your website and content specifically for Baidu's algorithms, including using Baidu Webmaster Tools (Baidu Ziyuan) for indexing and performance monitoring, as Google Search Console is largely irrelevant.
  • Utilize Baidu's Ecosystem for Local Link Building: Actively participate in Baidu's own platforms like Baidu Baike (for brand/product entries), Baidu Zhidao (Q&A community), and Baidu Tieba (forums). These platforms offer valuable link-building opportunities and can significantly boost visibility within Baidu search results.
  • Optimize for Chinese Keyword Variations and Long-Tail Queries: Chinese users often search with specific, descriptive long-tail keywords, including brand names and product attributes (e.g., "华为手机拍照好用的推荐" - Huawei phone good for photography recommendations). Include pinyin variations where appropriate, and research keywords using local tools like Baidu Keyword Planner.
  • Ensure Local Hosting and ICP License: To achieve optimal loading speeds and better Baidu rankings, host your website on servers within mainland China. This typically requires obtaining an ICP (Internet Content Provider) license, which is crucial for operating legally and efficiently in the Chinese digital space.
  • Integrate with Social & E-commerce Platforms: For comprehensive SEO, integrate content and product listings with major Chinese platforms like WeChat (for content distribution via official accounts and Mini Programs), Douyin (for short video marketing), and Xiaohongshu (for user-generated content and product reviews), as these platforms heavily influence purchase decisions and search behavior.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

Open the full tool
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More languages

More Languages to Translate Products To

Expand to similar markets

Chinese (Traditional) flag

Chinese (Traditional)

32M speakers

$35B market

English (United Kingdom) flag

English (United Kingdom)

1500M speakers

$280B market

View all languages

Platform Integrations

Chinese (Simplified) Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Chinese (Simplified) product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Chinese (Simplified) Product Translation FAQ

Common questions about translating products to Chinese (Simplified)

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Chinese (Simplified) E-commerce Search Terms

  • 淘宝购物
  • 天猫商城
  • 京东优惠
  • 拼多多
  • 抖音电商

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