Translate Your Products to
Filipino
Reach 90M+ speakers of Filipino across Philippines and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
Filipino E-commerce Market Opportunity
Understand the potential of selling to Filipino-speaking customers
Market Metrics
Growth Potential
The Filipino e-commerce market is growing at 22% annually, with a total market size of $18B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
55M online shoppers actively buying products in Philippines. These customers are ready to purchase from international sellers who speak their language.
Cultural & Language Insights
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, friendly, community-oriented, warm, personal style when writing product descriptions.
Key Considerations
- Emphasis on family and community values
- Strong preference for value for money and promotions
- High reliance on social proof and influencer recommendations
- Polite and indirect communication style
- Importance of building trust and long-term relationships
Common Mistakes to Avoid
- ⚠Underestimating the importance of Filipino content, even with high English proficiency
- ⚠Ignoring local holidays and cultural events in marketing campaigns
- ⚠Failing to offer popular local payment methods
- ⚠Using overly direct or aggressive sales language
- ⚠Not adapting imagery and examples to local contexts
E-commerce in Philippines
Know where and how customers shop
Popular Platforms
Payment Methods
Shipping Expectations
Customers expect affordable and reliable shipping, with cash-on-delivery (COD) options being highly preferred. Real-time tracking is valued, and fast delivery, especially in urban areas, is a competitive advantage.
Peak Shopping Seasons
Translation Best Practices
Related Languages
Expand to similar markets
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Frequently Asked Questions
Common questions about translating products to different languages
Ready to Sell in Filipino?
Start translating your product catalog today and reach millions of new customers