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AI Translation

Translate Your Products to Kazakh

Reach 13.5M+ Kazakh speakers in Kazakhstan and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
13.5M+
Market Size
$6.5B
Online Shoppers
9.5M
Annual Growth
18.5%
Avg. order value
$55
Mobile share
70%

Online shoppers and market size cover these countries: Kazakhstan, China, Uzbekistan, Russia, Mongolia.

How it works

How to Translate Products to Kazakh

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Kazakh

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Kazakh-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Kazakh Product Information Checklist

Make sure your product data is complete and optimized for Kazakh-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Kazakh Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, trustworthy, community-oriented, patriotic style when writing product descriptions.

Key Considerations

  • Importance of family and community ties in decision-making.
  • Strong national identity and pride in Kazakh heritage and traditions.
  • Respect for elders and authority figures is paramount.
  • Hospitality is a deeply ingrained cultural value.
  • The ongoing transition from Cyrillic to Latin script requires careful content strategy.

Common Mistakes to Avoid

  • Ignoring the nuances of the Cyrillic-to-Latin script transition, leading to inconsistent branding.
  • Failing to localize imagery and cultural references, resulting in content that feels inauthentic.
  • Underestimating the importance of traditional values and national symbols in marketing.
  • Not offering popular local payment methods, which can deter potential customers.

Translation tips

  • Engage professional translators with deep understanding of Kazakh cultural nuances and the current script situation.
  • Maintain a respectful and polite tone, especially for formal communications, reflecting Kazakh hospitality.
  • Adapt visual content and examples to resonate with Kazakh daily life and traditions.
  • Carefully translate terms related to family, tradition, and national identity to avoid misinterpretation or offense.
  • Consider providing content in both Cyrillic and Latin scripts during the transition period to maximize reach.

Market

Selling Products in Kazakhstan: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Kazakh-speaking customers

Popular Platforms

  • Kaspi.kz
  • Wildberries
  • Ozon
  • Sulpak
  • Technodom

Payment Methods

  • Kaspi Gold
  • Bank cards (Visa/Mastercard)
  • QIWI Wallet
  • Kassa24
  • Cash on Delivery

Peak Shopping Seasons

  • New Year (December-January)
  • Nauryz (March)
  • Black Friday (November)
  • Eid al-Fitr

Shipping Expectations

Customers expect fast and reliable delivery, often with options for same-day or next-day delivery in major cities. Pick-up points are also very popular.

Localization

Localizing for Kazakh-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system is standard for all measurements. Lengths are expressed in centimeters (cm) and meters (m), weights in grams (g) and kilograms (kg), and volumes in milliliters (ml) and liters (l).
  • Clothing sizes for adults primarily follow the European (EU) sizing system (e.g., EU 36, 38, 40). For children's clothing, sizes are often based on age and height in centimeters. Always provide clear size charts with international conversions.
  • Shoe sizes exclusively use the European (EU) sizing system (e.g., EU 38, 42). It is highly recommended to include a size conversion chart to other major systems (US, UK) if targeting a broader international audience.
  • Product weights are typically displayed in grams (г) for smaller items (e.g., 250 г for coffee) and kilograms (кг) for larger items (e.g., 5 кг for flour).
  • Dimensions for products and packaging are typically listed in the format Length x Width x Height, using centimeters (e.g., 30 см x 20 см x 10 см).

  • Dates are typically formatted as DD.MM.YYYY (e.g., 31.12.2025). This format is widely understood and used in official documents and general communication.
  • The comma (,) is used as the decimal separator (e.g., 123,45).
  • A non-breaking space ( ) is used as the thousand separator (e.g., 1 234 567). For currency, this spacing is crucial for readability.
  • The Kazakhstani Tenge symbol (₸) typically follows the amount with a space (e.g., 99 999 ₸). Sometimes the currency code KZT is used, also usually after the amount, e.g., 99 999 KZT.
  • The 24-hour format is standard for time (e.g., 14:30 for 2:30 PM).
  • Monday is considered the first day of the week.

  • Employ high-quality, professional photography that blends clean product shots with aspirational lifestyle imagery. Authenticity is key, often featuring local landscapes (e.g., steppes, mountains) or relatable family and social settings.
  • Feature models that reflect Kazakhstan's multi-ethnic population, with a strong emphasis on Kazakh individuals. Imagery should subtly convey modern lifestyles while respecting traditional values, often implying modesty and community.
  • Design aesthetics should strike a balance between modern minimalism and subtle integration of Kazakh cultural motifs (e.g., traditional patterns or ornaments). Clarity, professionalism, and sufficient whitespace are valued over overly ornate or cluttered designs.
  • Images of people are generally well-received with direct eye contact, which conveys sincerity. Group photos emphasizing family, friendship, or community are often more impactful than isolated individuals, aligning with collective cultural values.
  • Embrace cultural imagery such as the Golden Eagle (national symbol), traditional patterns (ornaments like "құс қанат" or "қошқар мүйіз"), and scenes of hospitality (e.g., a "dastarkhan" table setting). Avoid imagery that could be perceived as disrespectful to national symbols, religious sentiments, or traditional attire.

  • Red is the most effective color for signaling sales, discounts, and urgent promotions. It draws immediate attention and is widely understood as indicating a deal or a limited-time offer.
  • Blue and Green are strong trust and reliability colors. Blue conveys professionalism, stability, and security (often used by banks), while green is associated with nature, growth, freshness, and eco-friendliness, building confidence in natural or healthy products.
  • Gold and Black are excellent choices for conveying premium quality and luxury. Gold resonates with the historical significance of the "golden man" in Kazakh culture, symbolizing wealth and prosperity. Black adds sophistication and elegance.
  • While red is great for sales, using it excessively or in contexts not related to urgency or discounts can sometimes be perceived as aggressive. Overly dull or muted shades of grey can be seen as uninspiring or cheap.
  • Light blue (sky blue), prominently featured in the national flag, evokes patriotism, openness, and clarity. Green also holds significance in Islamic culture, symbolizing paradise and renewal, making it suitable for products targeting a religious demographic or emphasizing natural origins.

Local SEO

Local SEO Tips for Kazakh

Optimize your product content for search engines in Kazakh-speaking markets

  • Optimize for both Google and Yandex. While Google is dominant, Yandex retains significant market share, especially among Russian-speaking users and for local searches within Kazakhstan. Ensure content is indexed by both.
  • Conduct keyword research in both Kazakh (Cyrillic) and Russian (Cyrillic). Many users search using both languages and a mix of localized terms, such as "дүкен" (shop, Kazakh) and "магазин" (shop, Russian loanword), or specific city names like "Алматы" and "Астана" (current name for what was Nur-Sultan).
  • Prioritize local link building through partnerships with popular Kazakhstani news portals (e.g., Tengrinews.kz, Nur.kz), local business directories (e.g., 2GIS, Yellow Pages Kazakhstan), and collaborations with local influencers on platforms like Instagram and TikTok.
  • Utilize the .kz country-code Top-Level Domain (ccTLD) for local relevance and trust. Consider local hosting within Kazakhstan to improve page load speeds for the target audience. Implement hreflang tags correctly for kk-KZ (Kazakh in Kazakhstan) and ru-KZ (Russian in Kazakhstan) to avoid content duplication issues.
  • Develop content that is direct and informative, balancing concise product descriptions with more detailed, trustworthy information for categories like "About Us" or blog posts. Kazakh users appreciate clarity and a professional tone.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

Uzbek flag

Uzbek

35M speakers

$1.8B market

Turkish flag

Turkish

88M speakers

$55B market

Russian flag

Russian

258M speakers

$60B market

View all languages

Platform Integrations

Kazakh Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Kazakh product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Kazakh Product Translation FAQ

Common questions about translating products to Kazakh

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Kazakh E-commerce Search Terms

  • интернет магазин Қазақстан
  • онлайн сатып алу
  • жеткізу Қазақстан
  • арзан тауарлар
  • акциялар мен жеңілдіктер

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