AI Translation
Translate Your Products to
Turkish
Reach 88M+ speakers of Turkish across Turkey and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
88M+
Speakers
$55B
Market Size
68M
Online Shoppers
18.5%
Annual Growth
Turkish E-commerce Market Opportunity
Understand the potential of selling to Turkish-speaking customers
Market Metrics
Avg. Order Value:$45
Mobile Commerce:78%
Growth Potential
The Turkish e-commerce market is growing at 18.5% annually, with a total market size of $55B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
68M online shoppers actively buying products in Turkey, Germany, Cyprus, Bulgaria, North Macedonia, Greece. These customers are ready to purchase from international sellers who speak their language.
Turkish Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed (respectful but engaging) tone with Respectful, Warm, Patriotic, Community-oriented, Trustworthy style when writing product descriptions.
Key Considerations
- Strong emphasis on family values and community ties.
- National pride is significant; local content and products are often preferred.
- Hospitality and personal relationships build trust.
- Respect for elders and traditional values is paramount.
- Visuals and imagery should be culturally appropriate and avoid controversial topics.
⚠️
Common Mistakes to Avoid
- ⚠Using overly casual language or slang without proper context.
- ⚠Ignoring the importance of local payment methods and installment options.
- ⚠Failing to adapt marketing campaigns to local holidays and traditions.
- ⚠Directly translating instead of localizing expressions and idioms.
Selling Products in Turkey: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Turkish-speaking customers
Popular Platforms
Trendyol
Hepsiburada
N11
Migros Sanal Market
Amazon Türkiye
Payment Methods
Credit/Debit Cards (Visa, MasterCard)
Bank Transfer (EFT)
Cash on Delivery (Kapıda Ödeme)
Installment Plans (Taksit)
Mobile Payment Apps
Shipping Expectations
Fast and reliable delivery is highly valued, with clear tracking information. Cash on delivery is a popular option, especially for first-time buyers or smaller businesses.
Peak Shopping Seasons
Black Friday / Cyber Monday (Efsane Cuma)
New Year (Yılbaşı)
Ramadan Bayramı (Eid al-Fitr)
Kurban Bayramı (Eid al-Adha)
Mother's Day (Anneler Günü)
Best Practices for Translating Products to Turkish
Engage native Turkish translators to ensure cultural nuance and natural flow.
Prioritize localization over literal translation for idioms, humor, and marketing slogans.
Use a respectful and slightly formal tone for initial business communications, shifting to engaging for consumer-facing content.
Ensure all currency, units of measurement, and date formats are correctly localized.
Pay attention to addressing customers directly and warmly, reflecting Turkish hospitality.
Localizing
Localizing Products for Turkish-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Authenticity and realism are highly valued. Lifestyle photography showing products in natural, relatable Turkish settings (e.g., a modern Turkish home, a bustling street scene) resonates more than overly staged studio shots. High-quality, clear product images are still essential.
- Model representation should reflect the diverse demographics of Turkey. Avoid overly idealized or Westernized models; instead, feature individuals with a natural, approachable appearance. Family-oriented visuals or images of friends interacting positively are often well-received.
- Design aesthetics tend to favor a balance between modern minimalism and warmth. While clean layouts are appreciated, overly stark designs can feel cold. Incorporate vibrant but harmonious color palettes and subtle cultural motifs where appropriate, avoiding clutter.
- Direct eye contact from models is generally acceptable and can convey sincerity and trust. Group shots depicting genuine interaction and happiness are often more impactful than isolated, stoic individual portraits for lifestyle products.
- Imagery that subtly references Turkish culture, such as motifs from traditional art, architectural elements, or scenes depicting Turkish hospitality (e.g., sharing tea), can create a strong connection. Avoid any imagery that could be misinterpreted as disrespectful to national or religious symbols.
Units & Measurements
- The metric system is exclusively used for all measurements. All product dimensions, weights, and distances should be presented in metric units.
- For clothing, European (EU) sizing is standard (e.g., 36, 38, 40 for women; 48, 50, 52 for men). Providing a comprehensive size chart with corresponding body measurements in centimeters (bust, waist, hip, inseam) is highly recommended.
- Shoe sizes follow the European (EU) system (e.g., 37, 38, 39). For international brands, it is beneficial to include a conversion chart to US and UK sizes, but the EU size should be primary.
- Product weights are expressed in kilograms (kg) for larger items and grams (g) for smaller items. For example, '5 kg' for a bag of rice or '250 g' for a package of coffee.
- Dimensions are typically listed in centimeters (cm) and follow the order Length x Width x Height (Uzunluk x Genişlik x Yükseklik), e.g., '30 cm x 20 cm x 10 cm'.
Number & Date Formatting
- Date format is typically DD.MM.YYYY. For example, '31.12.2025' or '1.1.2024'. Less commonly, D/M/YYYY is also seen.
- The decimal separator is a comma (,). For example, '123,45' for one hundred twenty-three and forty-five hundredths.
- The thousand separator is a dot (.). For example, '1.234.567' for one million two hundred thirty-four thousand five hundred sixty-seven.
- Currency is the Turkish Lira (TL or ₺). The symbol or abbreviation is typically placed after the amount, often with a space. Examples: '99,95 TL' or '99,95 ₺'. Sometimes 'TL' is used without a space for brevity in product listings.
- Time is expressed using the 24-hour format. For example, '14:30' for 2:30 PM. The week starts on Monday.
Color Meanings
- Red (kırmızı) is the most common color for sales, discounts, and urgent offers, effectively signaling 'deal' or 'attention'. It's widely used in e-commerce for 'Add to Cart' buttons or promotional banners.
- Blue (mavi) is strongly associated with trust, reliability, and professionalism, making it ideal for corporate branding, financial services, or security badges. Green (yeşil) also conveys reliability, nature, and freshness, particularly for organic or health-related products.
- Gold (altın rengi), silver (gümüş rengi), and black (siyah) are frequently used to signify luxury, premium quality, and elegance. Deep purple (mor) can also be effective for high-end products, suggesting sophistication and exclusivity.
- While black (siyah) can be luxurious, it is also traditionally associated with mourning, so use it judiciously, especially in large blocks or for primary branding, to avoid somber connotations. Yellow (sarı) can signify happiness and sunshine, but in some contexts, it can also subtly imply caution or illness, though this is less prevalent in e-commerce.
- Turquoise (turkuaz) is a highly culturally significant color in Turkey, often associated with protection, good luck, and the evil eye talisman (Nazar Boncuğu). Incorporating turquoise can add a unique, authentic touch and evoke positive feelings.
Turkish Local SEO Tips
Optimize your product content for search engines in Turkish-speaking markets
Google dominates the search engine landscape in Turkey (over 90% market share), but Yandex has a notable presence, particularly among older demographics and for certain product categories, making a dual-pronged strategy beneficial.
Turkish search queries often include specific location suffixes. For example, instead of just 'hotel Istanbul', users might search 'İstanbul otel' (Istanbul hotel) or 'İstanbul'da otel' (hotel in Istanbul). Incorporate these precise local variations and informal place names into keyword research.
Content should be informative and authoritative, but also approachable. While detailed product descriptions and comprehensive guides are valued for building trust, direct and conversational language often resonates better than overly formal tone. FAQs are highly effective.
Actively pursue local link-building opportunities through prominent Turkish news sites (e.g., Hürriyet, Milliyet, Sabah), sector-specific Turkish blogs, local business directories (e.g., Sarı Sayfalar), and collaborations with Turkish influencers or popular forums like Ekşi Sözlük.
Prioritize a .tr ccTLD or a subdirectory with hreflang='tr-TR' for strong local relevance. Local hosting within Turkey is crucial for faster loading times, directly impacting SEO and user experience due to Google's emphasis on page speed.
With high mobile penetration, ensure your site is fully responsive and optimized for mobile-first indexing. Voice search is growing, so optimize for natural language queries like 'Yakınımdaki en iyi çiğ köfteci' (Best çiğ köfte place near me).
Checklist
Turkish Product Information Checklist
Ensure your product data is complete and optimized for Turkish-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Turkish Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Turkish product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Turkish Product Translation FAQ
Common questions about translating products to Turkish
Ready to Sell in Turkish?
Start translating your product catalog today and reach millions of new customers