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AI Translation

Translate Your Products to Turkish

Reach 88M+ Turkish speakers in Turkey and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
88M+
Market Size
$55B
Online Shoppers
68M
Annual Growth
18.5%
Avg. order value
$45
Mobile share
78%

Online shoppers and market size cover these countries: Turkey, Germany, Cyprus, Bulgaria, North Macedonia, Greece.

How it works

How to Translate Products to Turkish

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Turkish

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Turkish-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Turkish Product Information Checklist

Make sure your product data is complete and optimized for Turkish-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Turkish Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed (respectful but engaging) tone with a Respectful, Warm, Patriotic, Community-oriented, Trustworthy style when writing product descriptions.

Key Considerations

  • Strong emphasis on family values and community ties.
  • National pride is significant; local content and products are often preferred.
  • Hospitality and personal relationships build trust.
  • Respect for elders and traditional values is paramount.
  • Visuals and imagery should be culturally appropriate and avoid controversial topics.

Common Mistakes to Avoid

  • Using overly casual language or slang without proper context.
  • Ignoring the importance of local payment methods and installment options.
  • Failing to adapt marketing campaigns to local holidays and traditions.
  • Directly translating instead of localizing expressions and idioms.

Translation tips

  • Engage native Turkish translators to ensure cultural nuance and natural flow.
  • Prioritize localization over literal translation for idioms, humor, and marketing slogans.
  • Use a respectful and slightly formal tone for initial business communications, shifting to engaging for consumer-facing content.
  • Ensure all currency, units of measurement, and date formats are correctly localized.
  • Pay attention to addressing customers directly and warmly, reflecting Turkish hospitality.

Market

Selling Products in Turkey: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Turkish-speaking customers

Popular Platforms

  • Trendyol
  • Hepsiburada
  • N11
  • Migros Sanal Market
  • Amazon Türkiye

Payment Methods

  • Credit/Debit Cards (Visa, MasterCard)
  • Bank Transfer (EFT)
  • Cash on Delivery (Kapıda Ödeme)
  • Installment Plans (Taksit)
  • Mobile Payment Apps

Peak Shopping Seasons

  • Black Friday / Cyber Monday (Efsane Cuma)
  • New Year (Yılbaşı)
  • Ramadan Bayramı (Eid al-Fitr)
  • Kurban Bayramı (Eid al-Adha)
  • Mother's Day (Anneler Günü)

Shipping Expectations

Fast and reliable delivery is highly valued, with clear tracking information. Cash on delivery is a popular option, especially for first-time buyers or smaller businesses.

Localization

Localizing for Turkish-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system is exclusively used for all measurements. All product dimensions, weights, and distances should be presented in metric units.
  • For clothing, European (EU) sizing is standard (e.g., 36, 38, 40 for women; 48, 50, 52 for men). Providing a comprehensive size chart with corresponding body measurements in centimeters (bust, waist, hip, inseam) is highly recommended.
  • Shoe sizes follow the European (EU) system (e.g., 37, 38, 39). For international brands, it is beneficial to include a conversion chart to US and UK sizes, but the EU size should be primary.
  • Product weights are expressed in kilograms (kg) for larger items and grams (g) for smaller items. For example, '5 kg' for a bag of rice or '250 g' for a package of coffee.
  • Dimensions are typically listed in centimeters (cm) and follow the order Length x Width x Height (Uzunluk x Genişlik x Yükseklik), e.g., '30 cm x 20 cm x 10 cm'.

  • Date format is typically DD.MM.YYYY. For example, '31.12.2025' or '1.1.2024'. Less commonly, D/M/YYYY is also seen.
  • The decimal separator is a comma (,). For example, '123,45' for one hundred twenty-three and forty-five hundredths.
  • The thousand separator is a dot (.). For example, '1.234.567' for one million two hundred thirty-four thousand five hundred sixty-seven.
  • Currency is the Turkish Lira (TL or ₺). The symbol or abbreviation is typically placed after the amount, often with a space. Examples: '99,95 TL' or '99,95 ₺'. Sometimes 'TL' is used without a space for brevity in product listings.
  • Time is expressed using the 24-hour format. For example, '14:30' for 2:30 PM. The week starts on Monday.

  • Authenticity and realism are highly valued. Lifestyle photography showing products in natural, relatable Turkish settings (e.g., a modern Turkish home, a bustling street scene) resonates more than overly staged studio shots. High-quality, clear product images are still essential.
  • Model representation should reflect the diverse demographics of Turkey. Avoid overly idealized or Westernized models; instead, feature individuals with a natural, approachable appearance. Family-oriented visuals or images of friends interacting positively are often well-received.
  • Design aesthetics tend to favor a balance between modern minimalism and warmth. While clean layouts are appreciated, overly stark designs can feel cold. Incorporate vibrant but harmonious color palettes and subtle cultural motifs where appropriate, avoiding clutter.
  • Direct eye contact from models is generally acceptable and can convey sincerity and trust. Group shots depicting genuine interaction and happiness are often more impactful than isolated, stoic individual portraits for lifestyle products.
  • Imagery that subtly references Turkish culture, such as motifs from traditional art, architectural elements, or scenes depicting Turkish hospitality (e.g., sharing tea), can create a strong connection. Avoid any imagery that could be misinterpreted as disrespectful to national or religious symbols.

  • Red (kırmızı) is the most common color for sales, discounts, and urgent offers, effectively signaling 'deal' or 'attention'. It's widely used in e-commerce for 'Add to Cart' buttons or promotional banners.
  • Blue (mavi) is strongly associated with trust, reliability, and professionalism, making it ideal for corporate branding, financial services, or security badges. Green (yeşil) also conveys reliability, nature, and freshness, particularly for organic or health-related products.
  • Gold (altın rengi), silver (gümüş rengi), and black (siyah) are frequently used to signify luxury, premium quality, and elegance. Deep purple (mor) can also be effective for high-end products, suggesting sophistication and exclusivity.
  • While black (siyah) can be luxurious, it is also traditionally associated with mourning, so use it judiciously, especially in large blocks or for primary branding, to avoid somber connotations. Yellow (sarı) can signify happiness and sunshine, but in some contexts, it can also subtly imply caution or illness, though this is less prevalent in e-commerce.
  • Turquoise (turkuaz) is a highly culturally significant color in Turkey, often associated with protection, good luck, and the evil eye talisman (Nazar Boncuğu). Incorporating turquoise can add a unique, authentic touch and evoke positive feelings.

Local SEO

Local SEO Tips for Turkish

Optimize your product content for search engines in Turkish-speaking markets

  • Google dominates the search engine landscape in Turkey (over 90% market share), but Yandex has a notable presence, particularly among older demographics and for certain product categories, making a dual-pronged strategy beneficial.
  • Turkish search queries often include specific location suffixes. For example, instead of just 'hotel Istanbul', users might search 'İstanbul otel' (Istanbul hotel) or 'İstanbul'da otel' (hotel in Istanbul). Incorporate these precise local variations and informal place names into keyword research.
  • Content should be informative and authoritative, but also approachable. While detailed product descriptions and comprehensive guides are valued for building trust, direct and conversational language often resonates better than overly formal tone. FAQs are highly effective.
  • Actively pursue local link-building opportunities through prominent Turkish news sites (e.g., Hürriyet, Milliyet, Sabah), sector-specific Turkish blogs, local business directories (e.g., Sarı Sayfalar), and collaborations with Turkish influencers or popular forums like Ekşi Sözlük.
  • Prioritize a .tr ccTLD or a subdirectory with hreflang='tr-TR' for strong local relevance. Local hosting within Turkey is crucial for faster loading times, directly impacting SEO and user experience due to Google's emphasis on page speed.
  • With high mobile penetration, ensure your site is fully responsive and optimized for mobile-first indexing. Voice search is growing, so optimize for natural language queries like 'Yakınımdaki en iyi çiğ köfteci' (Best çiğ köfte place near me).

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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Platform Integrations

Turkish Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Turkish product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Turkish Product Translation FAQ

Common questions about translating products to Turkish

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Turkish E-commerce Search Terms

  • online alışveriş
  • indirimli ürünler
  • kampanyalar
  • en ucuz fiyatlar
  • güvenilir alışveriş

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