AI Translation
Translate Your Products to
Persian
Reach 110M+ speakers of Persian across Iran and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
110M+
Speakers
$22B
Market Size
58M
Online Shoppers
19.5%
Annual Growth
Persian E-commerce Market Opportunity
Understand the potential of selling to Persian-speaking customers
Market Metrics
Avg. Order Value:$45
Mobile Commerce:78%
Growth Potential
The Persian e-commerce market is growing at 19.5% annually, with a total market size of $22B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
58M online shoppers actively buying products in Iran, Afghanistan, Tajikistan, Uzbekistan, Bahrain. These customers are ready to purchase from international sellers who speak their language.
Persian Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with respectful, polite, indirect, community-focused style when writing product descriptions.
Key Considerations
- The concept of 'Ta'arof' (a form of ritual politeness and deference) deeply influences communication and negotiation.
- Strong emphasis on family, community, and hospitality. Content should reflect these values.
- National pride and historical heritage are significant; avoid content that could be perceived as disrespectful or ignorant of these.
- Religious and national holidays are important shopping periods and cultural events.
- Indirect communication is often preferred over direct confrontation.
⚠️
Common Mistakes to Avoid
- ⚠Ignoring 'Ta'arof' in customer service or marketing, leading to overly direct or impolite messaging.
- ⚠Insensitivity to religious norms or using imagery that contradicts local customs.
- ⚠Making direct political statements or references, which can be highly sensitive.
- ⚠Assuming a generic 'Middle Eastern' approach; Persian culture is distinct.
Selling Products in Iran: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Persian-speaking customers
Popular Platforms
Digikala
Divar
Sheypoor
Baleh
Payment Methods
Shetab (local debit cards)
Cash on Delivery (COD)
Mobile payment applications
Bank transfers
Shipping Expectations
Customers expect relatively fast delivery, especially in urban areas, with same-day or next-day options often preferred. Cash on Delivery (COD) is a crucial payment and trust-building option.
Peak Shopping Seasons
Nowruz (Persian New Year - March)
Yalda Night (December)
Eid al-Fitr (End of Ramadan)
Eid al-Adha (Feast of Sacrifice)
Back-to-School (September)
Best Practices for Translating Products to Persian
Engage native Persian speakers for translation and localization to ensure cultural nuances and appropriate tone are captured.
Be mindful of the right-to-left (RTL) script direction for website layouts and content presentation.
Adapt idioms and metaphors rather than translating them literally, as this can lead to misinterpretation.
Pay close attention to 'Ta'arof' in all customer-facing content, from marketing messages to customer service responses.
Ensure product descriptions are detailed and informative, as trust is built through clear and comprehensive information.
Localizing
Localizing Products for Persian-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Opt for high-quality, authentic photography that portrays products in realistic, relatable settings. Lifestyle imagery that subtly integrates cultural elements (e.g., traditional Persian patterns in a home decor shot) is often preferred over overly staged or abstract visuals. Avoid heavy photo manipulation.
- Model representation should reflect the diverse ethnic landscape of Iran. Models should generally adhere to cultural norms of modesty, especially for clothing and beauty products. Images featuring families (parents with children) are often well-received as family is a core value.
- Design aesthetics often balance modern cleanliness with subtle nods to traditional Persian art and architecture, such as intricate patterns or calligraphy. While adequate whitespace is appreciated for readability, designs that feel too starkly minimalist might be perceived as lacking warmth or detail.
- Direct eye contact in model photography is generally acceptable and can convey trustworthiness. Group photos should depict respectful interactions, avoiding overly casual or suggestive poses. For professional contexts, formal attire is expected; for lifestyle, neat and modest casual wear is appropriate.
- Embrace imagery that resonates with Persian culture, such as motifs from traditional carpets, historical landmarks (e.g., Persepolis, Naqsh-e Jahan Square), or elements of nature (cypress trees, deserts). Avoid imagery that could be seen as disrespectful to religious symbols or national heritage, or that depicts alcohol consumption or overtly Westernized party scenes.
Units & Measurements
- The metric system is universally used in Iran. All product dimensions, weights, and volumes should be presented in metric units (e.g., centimeters, meters, grams, kilograms, liters).
- For clothing, European (EU) sizing is the most common standard (e.g., women's sizes 36, 38, 40; men's sizes 48, 50, 52). However, it is highly recommended to provide a detailed size chart with measurements in centimeters (e.g., bust, waist, hip for apparel).
- Shoe sizes follow the European (EU) standard (e.g., 37, 38, 39). For best accuracy, provide foot length in centimeters alongside the EU size.
- Weight units for products are grams (گرم) for smaller items (e.g., cosmetics, spices) and kilograms (کیلوگرم) for most other products (e.g., groceries, electronics). Larger goods are measured in tons (تن).
- Dimension formats typically follow Length x Width x Height (طول x عرض x ارتفاع) or Width x Depth x Height (عرض x عمق x ارتفاع), with units clearly stated (e.g., 100x50x30 سانتیمتر).
Number & Date Formatting
- Dates are primarily displayed using the Solar Hijri calendar (شمسی) in YYYY/MM/DD or YYYY.MM.DD format (e.g., 1403/05/20 for August 10, 2024). For international contexts, Gregorian dates in YYYY/MM/DD or DD/MM/YYYY are understood but less common for local audiences.
- The decimal separator in numerical values is typically a dot (.), especially in digital interfaces due to software conventions. Example: 123.45.
- The thousand separator is commonly a comma (,). Example: 1,234,567.
- Currency in Iran is officially the Rial (IRR), but prices are almost universally quoted and understood in **Toman (تومان)**, where 1 Toman = 10 Rials. Always display prices in Toman for clarity, with 'تومان' or 'Toman' placed *after* the numerical value, often with a space. Example: 12,500 تومان or 12,500 Toman.
- Time is generally presented in the 24-hour format (e.g., 14:30). The week starts on Saturday (شنبه).
Color Meanings
- Red (قرمز) is widely used for sales, discounts, and urgent calls to action, conveying excitement and attention. Orange (نارنجی) can also be effective for promotions, often signaling energy and good value.
- Blue (آبی) is strongly associated with trust, stability, and professionalism, making it ideal for financial services, technology, and corporate branding. Green (سبز) signifies nature, growth, prosperity, and health, and holds positive religious connotations, making it suitable for eco-friendly or health-related products.
- Gold (طلایی) and Silver (نقرهای) are primary colors for conveying luxury, high quality, and sophistication. Black (مشکی) also denotes elegance and power, especially when paired with metallic accents, for premium or exclusive products.
- While Black (مشکی) is used for luxury, it is also the color of mourning and sorrow in Iranian culture. Use it cautiously for products that are not intended to convey seriousness or sadness. Avoid excessive use of dull or muted colors if trying to convey vibrancy or excitement.
- Purple (بنفش) historically represents royalty and luxury, though it's less commonly used in modern Iranian branding compared to gold or black for premium. White (سفید) symbolizes purity, peace, and cleanliness, generally having positive associations.
Persian Local SEO Tips
Optimize your product content for search engines in Persian-speaking markets
Prioritize Google for search engine optimization, as it is the dominant search engine in Iran. While local engines like Parsijoo and Yooz exist, their market share is minimal.
Perform extensive keyword research using both standard Persian script and 'Finglish' (Persian transliterated into Latin characters, e.g., 'khodro' for خودرو). Many users, especially on mobile, use Finglish for quick searches or for brands with Latin names.
Incorporate local geographic modifiers in keywords, such as city names (e.g., 'لوازم خانگی تهران' - home appliances Tehran, 'کفش مشهد' - shoes Mashhad) or neighborhood names for businesses with a physical presence.
Develop detailed, informative content. Persian users generally appreciate comprehensive explanations and resources. Structure content with clear headings (H1, H2, H3) and bullet points to enhance readability.
Focus local link building on popular Iranian platforms. Seek collaborations with influential Instagram accounts (highly popular in Iran), local news websites (e.g., Varzesh3 for sports, ISNA), and relevant local blogs or online communities. Listing on local classifieds like Divar (دیوار) can also drive traffic and local relevance.
Ensure technical SEO supports Right-to-Left (RTL) text direction for Persian. Using a .ir ccTLD (country code top-level domain) is highly recommended for strong local relevance signals to both search engines and users in Iran.
Checklist
Persian Product Information Checklist
Ensure your product data is complete and optimized for Persian-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Persian Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Persian product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Persian Product Translation FAQ
Common questions about translating products to Persian
Ready to Sell in Persian?
Start translating your product catalog today and reach millions of new customers