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AI Translation

Translate Your Products to Persian

Reach 110M+ Persian speakers in Iran and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
110M+
Market Size
$22B
Online Shoppers
58M
Annual Growth
19.5%
Avg. order value
$45
Mobile share
78%

Online shoppers and market size cover these countries: Iran, Afghanistan, Tajikistan, Uzbekistan, Bahrain.

How it works

How to Translate Products to Persian

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Persian

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Persian-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Persian Product Information Checklist

Make sure your product data is complete and optimized for Persian-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

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Culture and language

Persian Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, polite, indirect, community-focused style when writing product descriptions.

Key Considerations

  • The concept of 'Ta'arof' (a form of ritual politeness and deference) deeply influences communication and negotiation.
  • Strong emphasis on family, community, and hospitality. Content should reflect these values.
  • National pride and historical heritage are significant; avoid content that could be perceived as disrespectful or ignorant of these.
  • Religious and national holidays are important shopping periods and cultural events.
  • Indirect communication is often preferred over direct confrontation.

Common Mistakes to Avoid

  • Ignoring 'Ta'arof' in customer service or marketing, leading to overly direct or impolite messaging.
  • Insensitivity to religious norms or using imagery that contradicts local customs.
  • Making direct political statements or references, which can be highly sensitive.
  • Assuming a generic 'Middle Eastern' approach; Persian culture is distinct.

Translation tips

  • Engage native Persian speakers for translation and localization to ensure cultural nuances and appropriate tone are captured.
  • Be mindful of the right-to-left (RTL) script direction for website layouts and content presentation.
  • Adapt idioms and metaphors rather than translating them literally, as this can lead to misinterpretation.
  • Pay close attention to 'Ta'arof' in all customer-facing content, from marketing messages to customer service responses.
  • Ensure product descriptions are detailed and informative, as trust is built through clear and comprehensive information.

Market

Selling Products in Iran: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Persian-speaking customers

Popular Platforms

  • Digikala
  • Divar
  • Sheypoor
  • Baleh

Payment Methods

  • Shetab (local debit cards)
  • Cash on Delivery (COD)
  • Mobile payment applications
  • Bank transfers

Peak Shopping Seasons

  • Nowruz (Persian New Year - March)
  • Yalda Night (December)
  • Eid al-Fitr (End of Ramadan)
  • Eid al-Adha (Feast of Sacrifice)
  • Back-to-School (September)

Shipping Expectations

Customers expect relatively fast delivery, especially in urban areas, with same-day or next-day options often preferred. Cash on Delivery (COD) is a crucial payment and trust-building option.

Localization

Localizing for Persian-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system is universally used in Iran. All product dimensions, weights, and volumes should be presented in metric units (e.g., centimeters, meters, grams, kilograms, liters).
  • For clothing, European (EU) sizing is the most common standard (e.g., women's sizes 36, 38, 40; men's sizes 48, 50, 52). However, it is highly recommended to provide a detailed size chart with measurements in centimeters (e.g., bust, waist, hip for apparel).
  • Shoe sizes follow the European (EU) standard (e.g., 37, 38, 39). For best accuracy, provide foot length in centimeters alongside the EU size.
  • Weight units for products are grams (گرم) for smaller items (e.g., cosmetics, spices) and kilograms (کیلوگرم) for most other products (e.g., groceries, electronics). Larger goods are measured in tons (تن).
  • Dimension formats typically follow Length x Width x Height (طول x عرض x ارتفاع) or Width x Depth x Height (عرض x عمق x ارتفاع), with units clearly stated (e.g., 100x50x30 سانتی‌متر).

  • Dates are primarily displayed using the Solar Hijri calendar (شمسی) in YYYY/MM/DD or YYYY.MM.DD format (e.g., 1403/05/20 for August 10, 2024). For international contexts, Gregorian dates in YYYY/MM/DD or DD/MM/YYYY are understood but less common for local audiences.
  • The decimal separator in numerical values is typically a dot (.), especially in digital interfaces due to software conventions. Example: 123.45.
  • The thousand separator is commonly a comma (,). Example: 1,234,567.
  • Currency in Iran is officially the Rial (IRR), but prices are almost universally quoted and understood in **Toman (تومان)**, where 1 Toman = 10 Rials. Always display prices in Toman for clarity, with 'تومان' or 'Toman' placed *after* the numerical value, often with a space. Example: 12,500 تومان or 12,500 Toman.
  • Time is generally presented in the 24-hour format (e.g., 14:30). The week starts on Saturday (شنبه).

  • Opt for high-quality, authentic photography that portrays products in realistic, relatable settings. Lifestyle imagery that subtly integrates cultural elements (e.g., traditional Persian patterns in a home decor shot) is often preferred over overly staged or abstract visuals. Avoid heavy photo manipulation.
  • Model representation should reflect the diverse ethnic landscape of Iran. Models should generally adhere to cultural norms of modesty, especially for clothing and beauty products. Images featuring families (parents with children) are often well-received as family is a core value.
  • Design aesthetics often balance modern cleanliness with subtle nods to traditional Persian art and architecture, such as intricate patterns or calligraphy. While adequate whitespace is appreciated for readability, designs that feel too starkly minimalist might be perceived as lacking warmth or detail.
  • Direct eye contact in model photography is generally acceptable and can convey trustworthiness. Group photos should depict respectful interactions, avoiding overly casual or suggestive poses. For professional contexts, formal attire is expected; for lifestyle, neat and modest casual wear is appropriate.
  • Embrace imagery that resonates with Persian culture, such as motifs from traditional carpets, historical landmarks (e.g., Persepolis, Naqsh-e Jahan Square), or elements of nature (cypress trees, deserts). Avoid imagery that could be seen as disrespectful to religious symbols or national heritage, or that depicts alcohol consumption or overtly Westernized party scenes.

  • Red (قرمز) is widely used for sales, discounts, and urgent calls to action, conveying excitement and attention. Orange (نارنجی) can also be effective for promotions, often signaling energy and good value.
  • Blue (آبی) is strongly associated with trust, stability, and professionalism, making it ideal for financial services, technology, and corporate branding. Green (سبز) signifies nature, growth, prosperity, and health, and holds positive religious connotations, making it suitable for eco-friendly or health-related products.
  • Gold (طلایی) and Silver (نقره‌ای) are primary colors for conveying luxury, high quality, and sophistication. Black (مشکی) also denotes elegance and power, especially when paired with metallic accents, for premium or exclusive products.
  • While Black (مشکی) is used for luxury, it is also the color of mourning and sorrow in Iranian culture. Use it cautiously for products that are not intended to convey seriousness or sadness. Avoid excessive use of dull or muted colors if trying to convey vibrancy or excitement.
  • Purple (بنفش) historically represents royalty and luxury, though it's less commonly used in modern Iranian branding compared to gold or black for premium. White (سفید) symbolizes purity, peace, and cleanliness, generally having positive associations.

Local SEO

Local SEO Tips for Persian

Optimize your product content for search engines in Persian-speaking markets

  • Prioritize Google for search engine optimization, as it is the dominant search engine in Iran. While local engines like Parsijoo and Yooz exist, their market share is minimal.
  • Perform extensive keyword research using both standard Persian script and 'Finglish' (Persian transliterated into Latin characters, e.g., 'khodro' for خودرو). Many users, especially on mobile, use Finglish for quick searches or for brands with Latin names.
  • Incorporate local geographic modifiers in keywords, such as city names (e.g., 'لوازم خانگی تهران' - home appliances Tehran, 'کفش مشهد' - shoes Mashhad) or neighborhood names for businesses with a physical presence.
  • Develop detailed, informative content. Persian users generally appreciate comprehensive explanations and resources. Structure content with clear headings (H1, H2, H3) and bullet points to enhance readability.
  • Focus local link building on popular Iranian platforms. Seek collaborations with influential Instagram accounts (highly popular in Iran), local news websites (e.g., Varzesh3 for sports, ISNA), and relevant local blogs or online communities. Listing on local classifieds like Divar (دیوار) can also drive traffic and local relevance.
  • Ensure technical SEO supports Right-to-Left (RTL) text direction for Persian. Using a .ir ccTLD (country code top-level domain) is highly recommended for strong local relevance signals to both search engines and users in Iran.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More Languages to Translate Products To

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Platform Integrations

Persian Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Persian product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Persian Product Translation FAQ

Common questions about translating products to Persian

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Persian E-commerce Search Terms

  • خرید آنلاین
  • فروشگاه اینترنتی
  • قیمت
  • ارزان
  • محصولات دیجیتال

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