Translate Your Products to
Urdu
Reach 170M+ speakers of Urdu across Pakistan and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
Urdu E-commerce Market Opportunity
Understand the potential of selling to Urdu-speaking customers
Market Metrics
Growth Potential
The Urdu e-commerce market is growing at 22.5% annually, with a total market size of $8.5B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
65M online shoppers actively buying products in Pakistan, India, United Kingdom, United States, United Arab Emirates. These customers are ready to purchase from international sellers who speak their language.
Urdu Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed (generally formal in business, informal in personal interactions) tone with respectful, polite, community-oriented, expressive style when writing product descriptions.
Key Considerations
- Show respect for elders and authority figures.
- Religious values (Islam) play a significant role in daily life and consumer behavior; content should be culturally and religiously sensitive.
- Family and community ties are strong; emphasize collective benefits or family values where appropriate.
- Indirect communication and politeness are often preferred over directness.
- Personal relationships and trust building are crucial in business interactions.
Common Mistakes to Avoid
- ⚠Using overly direct or aggressive marketing language, which can be perceived as impolite.
- ⚠Ignoring religious sensitivities or holidays, especially regarding imagery or promotional timing.
- ⚠Failing to offer Cash on Delivery (COD), which is a dominant payment method.
- ⚠Not adapting content to the right-to-left (RTL) script of Urdu, leading to layout issues.
Selling Products in Pakistan: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Urdu-speaking customers
Popular Platforms
Payment Methods
Shipping Expectations
Customers expect clear communication regarding delivery times. While fast delivery is appreciated, reliability and the option for Cash on Delivery are often prioritized. Tracking information is highly valued.
Peak Shopping Seasons
Best Practices for Translating Products to Urdu
Localizing Products for Urdu-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Use a mix of high-quality lifestyle imagery depicting relatable, aspirational scenes and clean, professional product-focused shots. Authenticity and warmth are key.
- Models should reflect the diverse ethnicities of Pakistan (e.g., Punjabi, Sindhi, Pashtun). Modest attire is generally preferred, especially for women, to align with cultural norms.
- Imagery that features families or groups of friends is well-received, emphasizing community and familial values. Direct eye contact is generally acceptable and conveys sincerity.
- A balance between modern, clean design and subtle cultural elements (e.g., traditional patterns, vibrant accents) can be effective. Avoid overly minimalistic designs that might feel cold or impersonal.
- Embrace imagery of national landmarks (e.g., Faisal Mosque, Minar-e-Pakistan), traditional art forms (e.g., truck art motifs), and scenes of festive occasions like Eid, while avoiding sensitive political or religious imagery.
Units & Measurements
- The metric system (meters, kilograms, liters) is standard for most goods. For example, fabric is sold per meter, and produce per kilogram.
- Clothing sizes generally follow a mix of EU (e.g., S, M, L, XL or 36, 38, 40) and UK sizing (e.g., 8, 10, 12). It is best practice to provide a detailed size chart with measurements in centimeters.
- Shoe sizes primarily use the EU system (e.g., 38, 39, 40), often with UK equivalents (e.g., 5, 6, 7) provided for clarity.
- Weight units for products are universally in kilograms (kg) and grams (g). For very small items, milligrams (mg) are used. Avoid traditional units like 'maund' or 'seer' in e-commerce.
- Dimensions for items are typically expressed as Length x Width x Height in centimeters (cm), e.g., '120 cm x 60 cm x 40 cm'.
Number & Date Formatting
- Date format is typically DD/MM/YYYY (e.g., 31/12/2025) or DD-MM-YYYY. For written dates, '31 December 2025' is also common.
- The decimal separator is a point/dot (.), e.g., '123.45'.
- The thousand separator is a comma (,), e.g., '1,234,567'. While the local lakh/crore system exists, standard international formatting is preferred for e-commerce.
- Currency is Pakistani Rupee (PKR). The symbol 'Rs' or 'PKR' is placed before the amount with a space, e.g., 'Rs 1,234.50' or 'PKR 1,234.50'.
- Time is commonly expressed in the 12-hour format with AM/PM (e.g., '2:30 PM'). The 24-hour format is used in official contexts but less frequently in general communication.
Color Meanings
- Red is highly effective for signaling sales, discounts, and urgent calls to action, as it grabs attention and signifies excitement. Orange and bright yellow can also be used for promotions.
- Blue is strongly associated with trust, stability, and professionalism, often used by banks and corporate entities. Green also conveys trust, especially when linked to nature, health, or ethical sourcing.
- Gold, silver, black, and deep maroon are often used to signify premium quality, luxury, and sophistication, particularly in fashion, jewelry, and high-end electronics.
- Green holds significant cultural and religious importance, associated with Islam, paradise, nature, and prosperity. It is an excellent choice for products related to health, well-being, or eco-friendliness.
- While black can denote sophistication, it is also associated with mourning. Use it carefully and balance it with other colors to avoid negative connotations, especially for products unrelated to luxury.
Urdu Local SEO Tips
Optimize your product content for search engines in Urdu-speaking markets
Urdu Product Information Checklist
Ensure your product data is complete and optimized for Urdu-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Urdu Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Urdu product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Urdu Product Translation FAQ
Common questions about translating products to Urdu
Ready to Sell in Urdu?
Start translating your product catalog today and reach millions of new customers