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AI Translation

Translate Your Products to Urdu

Reach 170M+ Urdu speakers in Pakistan and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
170M+
Market Size
$8.5B
Online Shoppers
65M
Annual Growth
22.5%
Avg. order value
$35
Mobile share
88%

Online shoppers and market size cover these countries: Pakistan, India, United Kingdom, United States, United Arab Emirates.

How it works

How to Translate Products to Urdu

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Urdu

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Urdu-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Urdu Product Information Checklist

Make sure your product data is complete and optimized for Urdu-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

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Culture and language

Urdu Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed (generally formal in business, informal in personal interactions) tone with a respectful, polite, community-oriented, expressive style when writing product descriptions.

Key Considerations

  • Show respect for elders and authority figures.
  • Religious values (Islam) play a significant role in daily life and consumer behavior; content should be culturally and religiously sensitive.
  • Family and community ties are strong; emphasize collective benefits or family values where appropriate.
  • Indirect communication and politeness are often preferred over directness.
  • Personal relationships and trust building are crucial in business interactions.

Common Mistakes to Avoid

  • Using overly direct or aggressive marketing language, which can be perceived as impolite.
  • Ignoring religious sensitivities or holidays, especially regarding imagery or promotional timing.
  • Failing to offer Cash on Delivery (COD), which is a dominant payment method.
  • Not adapting content to the right-to-left (RTL) script of Urdu, leading to layout issues.

Translation tips

  • Utilize honorifics and polite forms of address to show respect, especially for older customers or in formal contexts.
  • Transcreate marketing messages to resonate culturally, focusing on community, family, and emotional appeal rather than literal translation.
  • Ensure proper Right-to-Left (RTL) formatting for text, numbers, and layout elements across all platforms.
  • Localize currency (PKR) and units of measurement, and be mindful of local date and time formats.
  • Avoid direct translations of Western idioms or humor that might not be understood or could be misinterpreted.

Market

Selling Products in Pakistan: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Urdu-speaking customers

Popular Platforms

  • Daraz.pk
  • Telemart.pk
  • Naheed.pk
  • Metro.pk
  • OLX Pakistan

Payment Methods

  • Cash on Delivery (COD)
  • JazzCash (mobile wallet)
  • EasyPaisa (mobile wallet)
  • Bank Transfers
  • Credit/Debit Cards (Visa/Mastercard)

Peak Shopping Seasons

  • Eid-ul-Fitr (na Ramadan)
  • Eid-ul-Adha (Offerfeest)
  • Black Friday / 11.11 Sales (November)
  • Independence Day (14 augustus)
  • Mother's Day / Father's Day

Shipping Expectations

Customers expect clear communication regarding delivery times. While fast delivery is appreciated, reliability and the option for Cash on Delivery are often prioritized. Tracking information is highly valued.

Localization

Localizing for Urdu-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system (meters, kilograms, liters) is standard for most goods. For example, fabric is sold per meter, and produce per kilogram.
  • Clothing sizes generally follow a mix of EU (e.g., S, M, L, XL or 36, 38, 40) and UK sizing (e.g., 8, 10, 12). It is best practice to provide a detailed size chart with measurements in centimeters.
  • Shoe sizes primarily use the EU system (e.g., 38, 39, 40), often with UK equivalents (e.g., 5, 6, 7) provided for clarity.
  • Weight units for products are universally in kilograms (kg) and grams (g). For very small items, milligrams (mg) are used. Avoid traditional units like 'maund' or 'seer' in e-commerce.
  • Dimensions for items are typically expressed as Length x Width x Height in centimeters (cm), e.g., '120 cm x 60 cm x 40 cm'.

  • Date format is typically DD/MM/YYYY (e.g., 31/12/2025) or DD-MM-YYYY. For written dates, '31 December 2025' is also common.
  • The decimal separator is a point/dot (.), e.g., '123.45'.
  • The thousand separator is a comma (,), e.g., '1,234,567'. While the local lakh/crore system exists, standard international formatting is preferred for e-commerce.
  • Currency is Pakistani Rupee (PKR). The symbol 'Rs' or 'PKR' is placed before the amount with a space, e.g., 'Rs 1,234.50' or 'PKR 1,234.50'.
  • Time is commonly expressed in the 12-hour format with AM/PM (e.g., '2:30 PM'). The 24-hour format is used in official contexts but less frequently in general communication.

  • Use a mix of high-quality lifestyle imagery depicting relatable, aspirational scenes and clean, professional product-focused shots. Authenticity and warmth are key.
  • Models should reflect the diverse ethnicities of Pakistan (e.g., Punjabi, Sindhi, Pashtun). Modest attire is generally preferred, especially for women, to align with cultural norms.
  • Imagery that features families or groups of friends is well-received, emphasizing community and familial values. Direct eye contact is generally acceptable and conveys sincerity.
  • A balance between modern, clean design and subtle cultural elements (e.g., traditional patterns, vibrant accents) can be effective. Avoid overly minimalistic designs that might feel cold or impersonal.
  • Embrace imagery of national landmarks (e.g., Faisal Mosque, Minar-e-Pakistan), traditional art forms (e.g., truck art motifs), and scenes of festive occasions like Eid, while avoiding sensitive political or religious imagery.

  • Red is highly effective for signaling sales, discounts, and urgent calls to action, as it grabs attention and signifies excitement. Orange and bright yellow can also be used for promotions.
  • Blue is strongly associated with trust, stability, and professionalism, often used by banks and corporate entities. Green also conveys trust, especially when linked to nature, health, or ethical sourcing.
  • Gold, silver, black, and deep maroon are often used to signify premium quality, luxury, and sophistication, particularly in fashion, jewelry, and high-end electronics.
  • Green holds significant cultural and religious importance, associated with Islam, paradise, nature, and prosperity. It is an excellent choice for products related to health, well-being, or eco-friendliness.
  • While black can denote sophistication, it is also associated with mourning. Use it carefully and balance it with other colors to avoid negative connotations, especially for products unrelated to luxury.

Local SEO

Local SEO Tips for Urdu

Optimize your product content for search engines in Urdu-speaking markets

  • Prioritize optimization for Google, which dominates the search market in Pakistan. Bing has a marginal share, while other regional engines are irrelevant.
  • Conduct keyword research for both Urdu script (e.g., 'موبائل فون قیمت' - mobile phone price) and Roman Urdu (e.g., 'mobile phone qeemat' or 'mobile phone price in Pakistan), as users frequently search using both.
  • Focus on local and long-tail keywords that include city names (e.g., 'best electronics shop Lahore', 'online clothing store Karachi') as many searches have a strong geographical intent.
  • Develop content that is clear and concise for product descriptions, but for blog posts or informational content, a slightly more elaborate, yet direct, style is appreciated. Ensure proper use of Urdu script for readability.
  • Engage in local link building by seeking partnerships with prominent Pakistani news outlets (e.g., Dawn.com, Jang.com.pk), local business directories, and collaborating with local influencers or bloggers for product reviews and mentions.
  • Ensure your website is mobile-first optimized and loads quickly, as a significant portion of internet users in Pakistan access content via mobile devices. Consider a .pk ccTLD for stronger local relevance and use hreflang tags for both Urdu and English content.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

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Platform Integrations

Urdu Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Urdu product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Urdu Product Translation FAQ

Common questions about translating products to Urdu

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Urdu E-commerce Search Terms

  • آن لائن خریداری پاکستان
  • ای کامرس پاکستان
  • بہترین ڈیلز
  • سستی چیزیں
  • کیش آن ڈیلیوری

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