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AI Translation

Translate Your Products to Thai

Reach 70M+ Thai speakers in Thailand and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
70M+
Market Size
$28B
Online Shoppers
40M
Annual Growth
12.5%
Avg. order value
$45
Mobile share
75%

Online shoppers and market size cover these countries: Thailand.

How it works

How to Translate Products to Thai

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Thai

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Thai-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Thai Product Information Checklist

Make sure your product data is complete and optimized for Thai-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

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Culture and language

Thai Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a polite, respectful, friendly, indirect style when writing product descriptions.

Key Considerations

  • Respect for hierarchy and elders is paramount; address individuals with appropriate titles.
  • The concept of 'face' (saving face) is important; avoid direct criticism or causing public embarrassment.
  • Use of polite particles (e.g., 'krub' for male speakers, 'ka' for female speakers) is essential for courteous communication.
  • Buddhism profoundly influences values; avoid using imagery or language that could be disrespectful to religious symbols.
  • A strong sense of community and family means content that fosters connection and shared experiences often resonates well.

Common Mistakes to Avoid

  • Using overly direct or aggressive sales language, which can be perceived as rude.
  • Ignoring the importance of polite particles (ครับ/ค่ะ) in all forms of communication, including marketing.
  • Failing to localize imagery, leading to visuals that do not resonate or may even be culturally inappropriate.
  • Underestimating the prevalence of mobile-first behavior and not optimizing content for smartphones.

Translation tips

  • Engage native Thai linguists who understand the nuances of formal and informal speech and the appropriate use of polite particles (ครับ/ค่ะ).
  • Adapt content for a mobile-first audience, ensuring conciseness and readability on smaller screens.
  • Localize imagery and cultural references to ensure they resonate positively and avoid any potential misinterpretations or disrespect.
  • Avoid direct translation of idioms or humor; instead, adapt them to culturally equivalent expressions to maintain impact.
  • Pay close attention to tone, opting for a respectful, friendly, and somewhat indirect approach rather than overly aggressive sales pitches.

Market

Selling Products in Thailand: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Thai-speaking customers

Popular Platforms

  • Lazada
  • Shopee
  • Central Online
  • TikTok Shop

Payment Methods

  • Cash on Delivery (COD)
  • PromptPay (QR Payments/Mobile Banking)
  • Credit/Debit Cards
  • TrueMoney Wallet
  • Rabbit LINE Pay

Peak Shopping Seasons

  • Songkran (Thai New Year - April)
  • Double-digit sales days (e.g., 11.11, 12.12)
  • Black Friday / Cyber Monday (November)
  • End-of-year holiday sales (December)
  • Loy Krathong (November)

Shipping Expectations

Customers expect fast and affordable shipping, often with real-time tracking. Cash on Delivery (COD) remains a highly popular payment method, necessitating flexible delivery services.

Localization

Localizing for Thai-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system (meters, centimeters, kilograms) is the standard for all measurements in Thailand.
  • Clothing sizes primarily use EU sizing (e.g., S, M, L, XL, or numerical sizes like 36, 38, 40). It is highly recommended to also provide garment-specific measurements in centimeters (e.g., bust, waist, hip) as Thai consumers often rely on these for fit.
  • Shoe sizes are typically presented in EU sizing (e.g., 36-45). Providing a conversion chart to JP (centimeters) or US sizing can be beneficial for international customers or those accustomed to other systems.
  • Weight units for products are universally expressed in kilograms (kg) for larger items and grams (g) for smaller items or ingredients.
  • Dimensions for products are commonly listed in centimeters (cm) and follow the order Length x Width x Height (ยาว x กว้าง x สูง), for example, '10 cm x 5 cm x 2 cm'.

  • Date format is typically DD/MM/YYYY. While the Buddhist calendar (BE 2568 for 2025 CE) is official, the Gregorian calendar (CE 2025) is widely understood and often used in international business contexts. Example: 31/12/2025 or 31/12/2568.
  • The decimal separator is a period (.). Example: 1,234.50 (one thousand two hundred thirty-four and fifty satang).
  • The thousand separator is a comma (,). Example: 1,234.50.
  • Currency is the Thai Baht (THB). The symbol ฿ typically precedes the amount, often with a space. Example: ฿ 1,234.50. Sometimes 'THB' is placed after the amount without a space, e.g., '1,234.50 THB'.
  • The 24-hour time format (e.g., 14:30) is common in official and business contexts. The 12-hour format with Thai modifiers (e.g., 'บ่ายสองครึ่ง' for 2:30 PM) is used conversationally but less common in e-commerce interfaces. The week starts on Monday.

  • Prefer bright, vibrant, and clear photography. Lifestyle images showing people enjoying products, often in a cheerful or family-oriented setting, are highly effective, conveying happiness and positive experiences.
  • Models should reflect the diversity of the Thai population in terms of skin tone and age. While slender builds are common in fashion, authenticity and a friendly, approachable demeanor are generally more important than strict adherence to specific body types.
  • Design aesthetics often strike a balance between cleanliness and vibrant elements. While good use of whitespace is appreciated, overly minimalist designs can sometimes be perceived as bland; a touch of color and intricate detail can add appeal.
  • Images featuring people should show smiling, friendly faces. Direct eye contact is generally acceptable and can convey sincerity. Group photos emphasizing connection, shared joy, and social interaction (e.g., friends or family together) are very impactful.
  • Avoid imagery that could be construed as disrespectful to the Thai monarchy or Buddhism. Positive cultural symbols like the lotus flower (purity, enlightenment) or elephants (national symbol, strength) can be incorporated thoughtfully.

  • Red is highly effective for sales, discounts, and promotions, as it signifies urgency, excitement, and good fortune. Orange and yellow are also used to draw attention to deals.
  • Blue is a strong color for conveying trust, stability, and professionalism, widely used by banks, insurance companies, and government institutions. Green can also signify reliability, freshness, and health, especially for eco-friendly or wellness products.
  • Gold, silver, black, and deep purple are excellent choices for premium and luxury products, symbolizing sophistication, quality, and exclusivity.
  • While black is often associated with mourning, it is also a common color for luxury branding and high-end fashion, so its use depends on context. White signifies purity and cleanliness, but traditionally also mourning, so use carefully for celebratory contexts.
  • Yellow holds strong cultural significance, particularly associated with the monarchy, and is highly revered. Gold is also auspicious and represents wealth and prosperity. Each day of the week has an associated color, which can be subtly referenced in branding (e.g., Monday-yellow, Sunday-red).

Local SEO

Local SEO Tips for Thai

Optimize your product content for search engines in Thai-speaking markets

  • Prioritize Google for search engine optimization, as it dominates the Thai market. While local search engines exist, their market share is negligible for most e-commerce.
  • Conduct thorough keyword research, including common Thai modifiers like 'ราคา' (price), 'ซื้อที่ไหน' (where to buy), and 'รีวิว' (review). Also, include transliterated English terms, as many Thais search using a mix of Thai and Romanized words (e.g., 'รองเท้า sneakers' for sneakers).
  • Structure content with clear headings and bullet points for easy readability, as Thai users appreciate concise information. While conversational tone is generally preferred, maintain professionalism for products requiring trust (e.g., finance, health).
  • Leverage local link building opportunities by engaging with popular Thai lifestyle blogs, online forums like Pantip.com, and local news portals such as Thai Rath or Kom Chad Luek. Influencer marketing is highly effective for backlinks and visibility.
  • Ensure your website is mobile-first optimized, as a significant portion of Thai internet users access content via smartphones. Implement hreflang="th-TH" for proper geo-targeting and consider local hosting in Thailand for faster load times.
  • Optimize for voice search by including natural language phrases and common questions, as mobile voice search is growing for queries like 'ร้านอาหารอร่อยใกล้ฉัน' (delicious restaurant near me).

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

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Platform Integrations

Thai Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Thai product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Thai Product Translation FAQ

Common questions about translating products to Thai

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Thai E-commerce Search Terms

  • ช้อปปิ้งออนไลน์
  • สินค้าลดราคา
  • โปรโมชั่น
  • ร้านค้าออนไลน์
  • ส่งฟรี

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