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AI Translation

Translate Your Products to Vietnamese

Reach 78M+ Vietnamese speakers in Vietnam and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
78M+
Market Size
$28B
Online Shoppers
68M
Annual Growth
18.5%
Avg. order value
$25
Mobile share
85%

Online shoppers and market size cover these countries: Vietnam.

How it works

How to Translate Products to Vietnamese

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Vietnamese

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Vietnamese-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Vietnamese Product Information Checklist

Make sure your product data is complete and optimized for Vietnamese-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Vietnamese Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, community-oriented, polite, value-focused style when writing product descriptions.

Key Considerations

  • Strong emphasis on family, community, and social harmony.
  • Respect for elders and authority figures is paramount.
  • Promotions, discounts, and value-for-money propositions are highly effective.
  • National pride is significant; local brands and products are often favored.
  • Indirect communication and saving face are important in interactions.

Common Mistakes to Avoid

  • Ignoring the importance of Cash on Delivery (COD) as a payment option.
  • Using overly aggressive or direct marketing language.
  • Failing to localize imagery and cultural references.
  • Not accounting for key local holidays like Tết (Lunar New Year) in marketing campaigns.

Translation tips

  • Prioritize localization over literal translation to ensure cultural relevance, natural flow, and appropriate tone.
  • Use respectful and polite language, especially when addressing customers or describing products, reflecting the cultural emphasis on harmony.
  • Adapt marketing messages to highlight value, promotions, and community benefits, which resonate strongly with Vietnamese consumers.
  • Ensure proper use of honorifics and address terms, as these are crucial for conveying respect based on age and social status.
  • Avoid slang or direct, aggressive sales language that may be perceived as impolite or untrustworthy.

Market

Selling Products in Vietnam: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Vietnamese-speaking customers

Popular Platforms

  • Shopee
  • Lazada
  • Tiki
  • Sendo
  • FPT Shop

Payment Methods

  • Cash on Delivery (COD)
  • E-wallets (MoMo, ZaloPay)
  • Bank Transfers
  • Credit/Debit cards

Peak Shopping Seasons

  • Tết (Lunar New Year - January/February)
  • Black Friday / 11.11 / 12.12 (Mega Sales)
  • Mid-Autumn Festival (Tet Trung Thu - September)
  • Vietnamese Women's Day (October 20th)
  • International Women's Day (March 8th)

Shipping Expectations

Customers expect fast and affordable shipping, with Cash on Delivery (COD) being a highly preferred option, especially for first-time purchases. Clear tracking and reliable delivery are crucial, often with same-day or next-day options in major cities.

Localization

Localizing for Vietnamese-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system is universally used for all measurements. All dimensions, weights, and volumes should be expressed in meters, centimeters, millimeters, kilograms, grams, or liters.
  • For clothing, a local sizing system (S, M, L, XL) is common, often accompanied by detailed measurements in centimeters for bust, waist, and hips. EU sizing (e.g., 36, 38, 40) is also recognized, especially for international brands, but always provide a comprehensive size chart.
  • Shoe sizes primarily follow the EU sizing system (e.g., 36-45). It is beneficial to also include a measurement in centimeters for foot length to ensure accuracy, as local variations can exist.
  • Weight units are expressed in kilograms (kg) for larger items (e.g., '5 kg gạo' - 5 kg rice) and grams (g) for smaller products (e.g., '200 g cà phê' - 200 g coffee).
  • Product dimensions are typically presented in the order of Length x Width x Height (Dài x Rộng x Cao), with units clearly indicated. For example: 'Kích thước: 30cm x 20cm x 10cm'.

  • Date format is typically DD/MM/YYYY. Example: '31/12/2025'.
  • The decimal separator is a comma (','). Example: '123,45'.
  • The thousand separator is a period ('.'). Example: '1.234.567'.
  • Currency is Vietnamese Đồng (VND). The symbol '₫' or 'VNĐ' is placed after the number, often with a space. Due to high denominations, 'k' (for thousand) or 'triệu' (for million) is informally used. Formal example: '1.250.000 ₫'.
  • The 24-hour time format is commonly used for formal contexts (e.g., '14:30'), but the 12-hour format with AM/PM is also understood. The week starts on Monday.

  • Combine clear product-focused photography with aspirational lifestyle shots. Lifestyle images should depict practical use, happiness, and success, often featuring families or groups of friends interacting positively with the product.
  • Models should predominantly be East Asian/Vietnamese, reflecting the local population. For fashion and tech, youthful and aspirational models are often preferred, but authenticity and relatable body types are key to building trust.
  • Design aesthetics can be slightly more information-dense than typical Western minimalist trends, but clarity and good organization are paramount. Vibrant colors are embraced, especially for promotions, but ensure a balanced and professional overall look.
  • Direct eye contact in imagery is generally acceptable and can convey sincerity. Group photos, particularly those showing family or friends enjoying experiences together, resonate strongly due to the high value placed on community and family in Vietnamese culture.
  • Embrace imagery that symbolizes prosperity, luck, and tradition, such as lotus flowers, traditional patterns, or festive gatherings, especially around holidays like Tết. Avoid imagery that could be seen as disrespectful to elders, national symbols, or traditional values.

  • Red is the most powerful color for sales and discounts, strongly associated with luck, prosperity, and celebration. Use it for 'SALE' banners, discount percentages, and calls to action (e.g., 'GIẢM GIÁ SỐC' - Shock Discount).
  • Blue is a reliable color for trust and professionalism, often used by banks and tech companies. Green signifies growth, health, and freshness, making it suitable for eco-friendly products or organic food.
  • Gold and yellow are excellent for conveying premium quality, luxury, and wealth. Black, when used elegantly, also signifies sophistication and exclusivity for high-end products.
  • While black and white are common in modern design, be aware that white can be associated with mourning in traditional contexts. Avoid using these colors exclusively or in somber tones for products meant to evoke joy or celebration.
  • Red and yellow/gold hold significant cultural importance for prosperity and happiness, especially during Tết (Lunar New Year). Incorporating these colors during festive periods can greatly enhance brand resonance.

Local SEO

Local SEO Tips for Vietnamese

Optimize your product content for search engines in Vietnamese-speaking markets

  • Prioritize Google for search engine optimization, as it dominates the Vietnamese market. However, also consider optimizing for Cốc Cốc, a popular local browser and search engine, especially for mobile users, by ensuring your site is indexed there and potentially running ads.
  • Conduct thorough keyword research using Vietnamese-specific terms. Users often include modifiers like 'giá' (price), 'mua ở đâu' (where to buy), 'đánh giá' (review), and specific locations (e.g., 'điện thoại Samsung Galaxy S23 giá rẻ TPHCM' - cheap Samsung Galaxy S23 phone HCMC). Incorporate both formal and slightly informal, conversational language where appropriate for target demographics.
  • Develop detailed, well-structured content that is easy to scan. Vietnamese users appreciate comprehensive information, often in the form of 'how-to' guides, product comparisons, or detailed reviews. Use clear headings, bullet points, and numbered lists to improve readability and user experience.
  • Focus on local link building through partnerships with popular Vietnamese news sites (e.g., VnExpress, Dân Trí), tech review platforms (e.g., Tinh tế), and lifestyle blogs. Collaborating with local Key Opinion Leaders (KOLs) and influencers on platforms like Facebook, Zalo, and TikTok is also highly effective.
  • Utilize a .vn country code top-level domain (ccTLD) to signal local relevance and build trust with Vietnamese users. Host your website on servers located in Vietnam or a nearby region like Singapore to ensure fast loading speeds, which is crucial for mobile-first indexing and user experience.
  • Optimize for mobile-first indexing and voice search. Vietnam is a mobile-dominant market, so a responsive design is paramount. For voice search, optimize for natural language queries (e.g., 'điện thoại nào chụp ảnh đẹp nhất?' - which phone takes the best photos?) as voice search adoption grows.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

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Chinese (Simplified)

1100M speakers

$3.8T market

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Platform Integrations

Vietnamese Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Vietnamese product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Vietnamese Product Translation FAQ

Common questions about translating products to Vietnamese

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Vietnamese E-commerce Search Terms

  • mua sắm online
  • thương mại điện tử
  • khuyến mãi
  • giao hàng nhanh
  • thanh toán tiện lợi

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