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AI Translation

Translate Your Products to Welsh

Reach 0.6M+ Welsh speakers in United Kingdom and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
0.6M+
Market Size
$0.9B
Online Shoppers
0.5M
Annual Growth
9.5%
Avg. order value
$75
Mobile share
65%

Online shoppers and market size cover these countries: United Kingdom (Wales).

How it works

How to Translate Products to Welsh

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Welsh

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Welsh-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Welsh Product Information Checklist

Make sure your product data is complete and optimized for Welsh-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

Request the free check
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Culture and language

Welsh Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, community-oriented, authentic, warm style when writing product descriptions.

Key Considerations

  • Strong emphasis on Welsh identity and culture. Content should reflect local values and heritage.
  • Bilingualism (English and Welsh) is common; offering both demonstrates respect and inclusivity.
  • Community focus: Welsh speakers often prefer local businesses or those that support the Welsh economy.
  • Pride in the language: Using correct and natural Welsh is crucial; avoid literal translations.
  • Humour can be subtle and self-deprecating, often rooted in local wit and storytelling.

Common Mistakes to Avoid

  • Ignoring Welsh language altogether, assuming English is sufficient for all customers in Wales.
  • Using poor quality or machine-translated Welsh, which can be seen as disrespectful to the language and culture.
  • Failing to acknowledge unique Welsh cultural events or holidays in marketing campaigns.
  • Over-generalizing from broader UK marketing strategies without specific local adaptation for Wales.

Translation tips

  • Engage native Welsh speakers for translation and localization to ensure cultural relevance and linguistic accuracy, especially regarding regional nuances.
  • Prioritize local Welsh dialects and nuances, as some regional variations exist which can influence tone and vocabulary.
  • Ensure a consistent tone that respects Welsh heritage and community values, often leaning towards warmth and authenticity.
  • Translate not just words, but concepts, adapting idioms and cultural references to resonate with a Welsh audience.
  • Consider the visual presentation of Welsh text; it often has longer words and requires careful layout to maintain readability.

Market

Selling Products in United Kingdom: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Welsh-speaking customers

Popular Platforms

  • Amazon UK
  • eBay UK
  • Etsy
  • Local independent Welsh online stores
  • Tesco Online

Payment Methods

  • Visa
  • Mastercard
  • PayPal
  • Apple Pay
  • Google Pay

Peak Shopping Seasons

  • Christmas (Nadolig)
  • Black Friday/Cyber Monday
  • St. David's Day (Dydd Gŵyl Dewi - March 1st)
  • Easter (Y Pasg)
  • Summer Sales

Shipping Expectations

Standard UK shipping expectations apply: fast (1-3 days for standard), reliable, and often free for orders over a certain value. Clear tracking information is highly valued by consumers.

Localization

Localizing for Welsh-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The United Kingdom uses a mixed system. Metric units (centimeters, meters, kilograms, liters) are standard for most product measurements, but Imperial units (inches, feet, pounds, pints) are still widely understood and sometimes preferred for personal measurements or specific goods. For e-commerce, provide metric as primary with imperial equivalents.
  • Clothing sizes primarily follow the UK sizing system (e.g., UK 8, 10, 12 for women; S, M, L for men). It is common and highly recommended to also provide EU and sometimes US equivalents in size charts for clarity.
  • Shoe sizes primarily use the UK sizing system (e.g., UK 5, 6, 7). As with clothing, including EU and US shoe size conversions is best practice for customer convenience.
  • Weight units for products should primarily be in kilograms (kg) and grams (g). For smaller items, grams are standard. For larger items, providing pounds (lbs) as a secondary unit can be helpful.
  • Dimensions are typically expressed in metric units, most commonly centimeters (cm) for smaller items and meters (m) for larger items. The order is usually Length x Width x Height (e.g., 20cm x 15cm x 5cm).

  • Date format is typically DD/MM/YYYY (e.g., 31/12/2025). For more formal or written Welsh, D MMMM YYYY (e.g., 31 Rhagfyr 2025) is used.
  • The decimal separator is a period/dot (.), for example, 123.45. This is consistent with standard English UK formatting.
  • The thousand separator is a comma (,), for example, 1,234,567. This also aligns with standard English UK formatting.
  • Currency is Pound Sterling (£). The symbol precedes the amount without a space, for example, £99.95.
  • Time format commonly uses the 24-hour clock (e.g., 14:30) in formal and technical contexts (e.g., delivery slots). The 12-hour clock with AM/PM (e.g., 2:30 PM) is also widely understood and used in conversational settings.

  • Opt for authentic, naturalistic photography that often features genuine Welsh landscapes (e.g., Snowdonia, Pembrokeshire coast) or historic towns. Avoid overly polished or generic stock photos; a sense of realness resonates well.
  • Model representation should reflect the diversity of Wales, including various ages, body types, and ethnic backgrounds. Authenticity and relatability are highly valued; models should appear approachable and real, not overly idealized.
  • Design aesthetics generally lean towards clean, functional, and user-friendly layouts with clear hierarchy and sufficient whitespace. While not minimalist to an extreme, clutter is generally avoided.
  • Imagery of people should be professional but approachable. Direct eye contact is generally acceptable. Group shots that convey community, family, or shared experiences (e.g., friends enjoying a product together) are often well-received.
  • Embrace culturally relevant imagery such as the Welsh Dragon ('Y Ddraig Goch'), daffodils, leeks, or iconic Welsh architecture. However, ensure these are used respectfully and not as stereotypes. Images of people engaged in Welsh cultural activities (e.g., rugby, Eisteddfod) can also create a strong connection.

  • Red is universally recognized in the UK for indicating sales, discounts, and urgent calls to action. It is highly effective when combined with white or yellow for contrast (e.g., 'SALE' in red on a white background).
  • Blue, particularly darker shades, is strongly associated with trust, reliability, and professionalism in the UK. It is a common choice for financial institutions, healthcare, and corporate brands to build confidence.
  • Black, gold, and silver are widely used to signify premium quality, luxury, and sophistication. These colors are effective for high-end products or services.
  • While black is associated with mourning, its strong use in modern design and luxury branding is well-accepted. Avoid overly dull or muted shades of brown or grey if the intention is to convey excitement or vibrancy, as they can be perceived as mundane.
  • Red holds significant cultural importance in Wales as the color of 'Y Ddraig Goch' (The Red Dragon) on the Welsh flag, symbolizing courage, power, and national identity. While not a direct 'sale' color in this specific cultural context, it can evoke strong feelings of Welsh pride and heritage when used thoughtfully.

Local SEO

Local SEO Tips for Welsh

Optimize your product content for search engines in Welsh-speaking markets

  • Prioritize Google as the dominant search engine. While Welsh speakers are a minority in the UK, they primarily use Google for their search queries.
  • Conduct specific Welsh keyword research. Look for direct translations (e.g., 'siop lyfrau' for 'book shop'), geographically specific terms (e.g., 'gwestai yng Nghaerdydd' for 'hotels in Cardiff'), and common Welsh phrases. Consider that many users might search bilingually or code-switch.
  • Utilize hreflang="cy-GB" for Welsh content targeting the UK. This clearly signals to Google that your Welsh pages are for users in Great Britain, preventing duplicate content issues and improving targeting.
  • Seek local link-building opportunities with Welsh-language specific platforms. Examples include partnering with local Welsh businesses, community groups, Welsh news sites (e.g., BBC Cymru Fyw, Golwg360), and cultural organizations like Mentrau Iaith.
  • Ensure your content is authentic and culturally relevant. Welsh speakers appreciate content that genuinely reflects their culture and language, rather than literal translations. A natural, slightly formal yet approachable tone is preferred.
  • Optimize for mobile search, as a significant portion of Welsh speakers access the internet via smartphones. Ensure fast loading times and a responsive design for Welsh content.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More Languages to Translate Products To

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Platform Integrations

Welsh Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Welsh product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Welsh Product Translation FAQ

Common questions about translating products to Welsh

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Welsh E-commerce Search Terms

  • siopa ar-lein Cymraeg
  • cynnyrch Cymreig
  • anrhegion Cymraeg
  • dillad Cymraeg
  • llyfrau Cymraeg

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