Skip to main content

AI for Pimcore

Keep your Pimcore data classes Skip the in-house AI build.

WISEPIM adds enrichment, translation and GTIN checks through CSV or Excel files, leaving your data classes, asset relations and PHP extensions untouched.

Start free trialSee it on your Pimcore catalog

Key features

  • Pimcore stays in control

    Your custom data objects, your asset model, your inheritance trees: none of it changes. WISEPIM works from a CSV or Excel export of your Pimcore objects, so nothing inside Pimcore is touched.

  • AI work Pimcore Studio doesn't do

    Generate brand-voice copy, fill missing attributes from EAN, validate GTINs, structure specs into machine-readable fields. The depth Pimcore's marketplace add-ons rarely reach.

  • 70+ languages with brand voice

    Pimcore handles localized fields; WISEPIM does the actual translation. Knowledge Library carries your brand voice across every locale, replacing manual translation or agency spend.

    70+languages

  • In by export, back by import

    Export from Pimcore as CSV or Excel, or push products in through the WISEPIM API. Enrich and translate in WISEPIM. Export a file keyed on SKU, one column per locale, and load it with Pimcore's importer.

Why add it

Why teams add WISEPIM beside Pimcore

Pimcore gives you everything you need to build a custom data backbone. It just doesn't do the AI content work, and most marketplace add-ons fall short. WISEPIM fills that gap.

  • Keep your PHP extensions and DAM

    You picked Pimcore for the customization. WISEPIM doesn't replace any of it. Your bundles, your data classes, your asset workflows all keep running. The AI layer just plugs in alongside.

  • Skip the in-house AI build

    Pimcore's flexibility tempts teams to build AI on top themselves. That means months of infrastructure work, fine-tuning prompts, testing outputs, and ongoing maintenance. WISEPIM is the AI layer already built for you, and it stays current as AI capabilities improve.

  • More content depth than Pimcore Copilot

    Pimcore Copilot adds basic AI assistance. WISEPIM is a purpose-built AI catalog layer: brand-voice content via Knowledge Library, EAN-based enrichment, GTIN validation, channel-specific Content Logic, and 70+ language translation at a depth Copilot doesn't reach.

See it

The AI work Pimcore leaves undone

The AI work that runs alongside your Pimcore data objects, captured straight from the app.

  • 70+ language translation

    Pick target locales once; every translation reuses the glossary and do-not-translate list from your Knowledge Library.

  • Sales-channel integrations

    The integrations screen, where your shop and marketplace channels connect. Pimcore data comes in through the CSV and Excel importer or the API instead.

How it works

Three ways to bring Pimcore data in

A file, a scheduled fetch, or your own script. Pick whichever matches your stack.

  1. 01

    Bring Pimcore data in by file, schedule or API

    Import a CSV or Excel export and confirm the AI-proposed mapping once. If Pimcore publishes the export at a URL, a scheduled automation fetches it. Or push products in from your own middleware through the WISEPIM REST API.

  2. 02

    Enrich, translate and validate in WISEPIM

    Run AI product enrichment on thin attributes. Translate into 70+ languages with Knowledge Library brand voice. Validate GTINs against GS1. Generate channel-specific copy with Content Logic.

  3. 03

    Load the enriched values back into Pimcore

    Export a CSV or Excel file keyed on SKU, one column per locale, and import it with Pimcore's importer. Or let your own script pull from the WISEPIM API and webhooks. Your storefront or channel sync then picks up the enriched data as usual.

Side by side

Pimcore keeps the classes, WISEPIM adds words

Two complementary tools, not a replacement.

Pimcore keeps the classes, WISEPIM adds words
CapabilityPimcore (data backbone)+ WISEPIM (AI layer)
Custom data classes / DAMPimcore's strength, keep using itWorks from your export, never overrides
PHP customization & extensionsYour bundles stay liveUntouched
AI content generationBuild in-house or basic CopilotAI in your brand voice, all attributes
Translation at scaleManual or DeepL bundle70+ languages, brand-voice consistent
GTIN / EAN validationCustom code or noneLive validation + EAN-based enrichment

FAQs

Questions Pimcore teams ask

What teams check before running a second tool beside Pimcore.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

No. WISEPIM is the AI layer beside Pimcore. Pimcore stays your data backbone: custom classes, DAM, MDM, PHP customizations, all of it. WISEPIM does the AI work, and you import the results back into Pimcore as a file or through your own script.

All editions. The exchange runs on CSV or Excel files and the WISEPIM REST API, so Community, Enterprise and PimcoreX all work, on any version. There is no direct Pimcore connector: WISEPIM never writes into Pimcore itself.

Pimcore Copilot is useful for assistance, but it's not a full content layer: limited brand-voice control, no EAN enrichment, no validation depth. Building in-house means months of setup and ongoing maintenance. WISEPIM is the purpose-built AI catalog layer, already maintained, with Knowledge Library brand voice, GTIN validation, and Content Logic that Copilot doesn't cover.

Pimcore's localized data objects stay exactly as they are. WISEPIM reads the source locale from your export, generates translations into target locales using your Knowledge Library (brand voice, glossary, do-not-translate), and exports per-locale columns you import into the existing Pimcore fields.

First enriched batch within a week. Day one: import a CSV or Excel export and run a 100-product pilot. Week two: save the import template, or schedule a fetch from your export URL. Most teams have full enrichment and translation in production within a month, no Pimcore upgrade required.

Next step

Keep Pimcore, add the AI layer

Run a sample of your Pimcore catalog through WISEPIM and see what changes when AI enrichment, 70+ language translation, and GTIN validation work alongside your existing Pimcore data backbone. No migration, no restructuring, no in-house AI build.

Start free trial
See the full PIM AI extension