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PIM for building materials, tools and hardware

Home Projects Need Precision. Deliver Perfect Instructions.

For wholesalers, suppliers and webshops selling tools, building materials and hardware. WISEPIM turns bulk supplier files into complete specs, dimensions and standards for your shop and your dealers.

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  • ETIM and GS1 GPC
  • 12 unit categories
  • 70+ languages
Home Improvement solution preview

Key features

  • Specs with units

    Dimensions, weights and materials as typed attributes with unit of measure codes.

  • Installation documents

    Manuals, safety data sheets and declarations as file attributes on each product.

  • ETIM and GS1 GPC

    Classify installation and sanitary ranges in ETIM, or adopt GS1 GPC bricks as categories.

Who it's for

Built for building and DIY catalogs

WISEPIM fits teams that sell or supply tools, building materials, sanitary and hardware with many specs per item.

Built for you if

  • You supply dealers or installers from 5,000 SKUs or more, or run a webshop with 2,000 or more.
  • Your products carry dimensions, materials, standards and safety data that buyers filter on.
  • Suppliers deliver bulk files with their own columns, codes and abbreviations.
  • Installation and sanitary customers ask you for ETIM classes.
  • You sell in 3 or more countries or languages, or plan to within a year.
  • You run Magento 2, Shopify, WooCommerce, Lightspeed, CCV Shop or Akeneo.

Probably not yet if

  • You sell a few hundred products with little spec data. Start on the free plan.
  • You have over 250,000 SKUs and no PIM yet. Talk to us about an Enterprise project first.
  • You only need a one-off cleanup of a single file. WISEPIM is a subscription, not a project.

Not sure? Book a demo and we check the fit on one of your own product files.

Why building and DIY teams look for a PIM

Where building and DIY data breaks

Bulk supplier files and mixed units meet buyers who need to know exactly what fits and what is safe.

  1. Installation documents go missing

    Manuals, mounting instructions and safety data sheets sit in supplier PDFs. Installers and DIY shoppers cannot find them on the product page.

  2. Specs in mixed units

    One supplier writes 1200 mm, the next 1.2 m, a third leaves the unit out. Filters on length, diameter or load stop working.

  3. What fits with what

    Pipe diameter, thread size and fixing type decide whether two products work together. In free text, nobody can filter on them.

  4. Standards and safety data

    Fire class, IP rating, CE marking and declarations of performance have to be complete and correct on every item.

  5. Bulk SKUs from suppliers

    A new supplier range means thousands of rows full of codes and abbreviations. Typing them into the shop takes weeks.

  6. Pros and DIYers read differently

    An installer wants the specs table. A DIY shopper wants to know what the job needs. Both land on the same product page.

Home Improvement Product Content: Before & After AI

See how WISEPIM's AI transforms home improvement product descriptions, titles, and specifications.

DRILL-20V-BL-KIT2 / accuboor 20v brushless

€189

Description

Cordless drill with 20V battery. Two speed settings and LED light. Comes in a case. Suitable for drilling and screwdriving.

Product Details

20v, bl motor, 2spd, led, 530inlb, chuck 13mm, 2 batt

Model
Missing
GTIN
Missing
Voltage
Missing
Motor
Missing
Max torque
Missing
Speed 1
Missing
Chuck
Missing
Clutch
Missing
LED work light
Missing
Wood
Missing
Metal
Missing
Masonry
Missing
Max screw
Missing
Batteries
Missing

+10 more

Home Projects Need Precision.: Before WISEPIM

ProForce 20V MAX Brushless Cordless Drill/Driver Kit

530 in-lbs (60Nm) Torque · 2-Speed 0-2000 RPM · 1/2" Chuck · 2× 2.0Ah Batteries + 30pc Bit Set · OneCell Compatible

4.8 · 4,892 reviews
€189Free Shipping

Description

The last drill you'll need to buy. A ProForce brushless motor delivers up to 50% more runtime and far longer tool life than brushed motors, with the torque to power through hardwood, steel and masonry.

Tackles any project

  • Flat-pack furniture and shelving
  • Decking, fencing and outdoor repairs
  • Drywall and cabinet installation
  • Light masonry anchoring (hammer mode)
  • Automotive and workshop tasks

Power when you need it

  • Speed 1 (0-500 RPM): precise, high-torque driving
  • Speed 2 (0-2000 RPM): fast drilling
  • 530 in-lbs (60Nm): clean 1/2" holes in hardwood
  • 21+1 clutch settings: no more stripped screws
  • Bright LED clears shadows in tight spaces

One battery, whole toolkit

Runs on the OneCell 20V platform, so the same batteries power the impact driver, saw, sander and 60+ other ProForce tools.

What pros say

"This replaced my €300 drill. Incredible power for the price, and the brushless motor is a game-changer."

Mike R., contractor (verified)

In the kit

2× 2.0Ah batteries, fast charger, 30-piece bit set, belt clip, carry case

Skill level: Beginner → professional

Product Details

 

Model
ProForce PF-DRL20BL
GTIN
0712345678901
Voltage
20V MAX (18V nominal)
Motor
Brushless
Max torque
530 in-lbs (60Nm)
Speed 1
0-500 RPM · Speed 2: 0-2000 RPM
Chuck
1/2" (13mm) keyless, all-metal
Clutch
21 settings + drill + hammer mode
LED work light
yes
Wood
1-1/2" (38mm)
Metal
1/2" (13mm)
Masonry
1/2" (13mm), hammer mode
Max screw
#10 × 3"
Batteries
2× 2.0Ah lithium-ion

+10 more

  • 30-Day Returns
  • Fast Delivery
Home Projects Need Precision.: After WISEPIM
BeforeAfter · WISEPIM

Show before or after

Drag the handle or use the arrow keys to compare

What changed
What changedBeforeAfter
Words in description20168
Filled attributes024
Sections012

Impact

  • Added brand, brushless, torque (dual units), speed, chuck, battery count, platform fit, ratingSpec-Complete Title
  • Scannable sections, battery-platform note, torque explained, kit contents, verified quoteDIY-Focused Copy
  • Added GTIN, battery-platform, dual-unit dimensions, safety/compliance marks, warrantyComplete Tool Specs

Setup path

From supplier file to complete range

Most teams start with one range, such as fixings or sanitary, then widen the scope.

  1. Import a supplier range

    First day

    Upload CSV, Excel, XML or BMEcat. AI proposes the column mapping and detects units, you confirm it and save it for the next delivery.

  2. Structure one range

    First week

    Set up a family with its required specs and units, or turn ETIM classes into families. Decode supplier codes into brand, size and material with your own glossary.

  3. Publish to your shop and dealers

    First weeks

    Push the range to your shop, or build a BMEcat feed or brand portal for dealers. Supplier stock and price files can come in by upload, link, FTP, SFTP or email.

Proof

A hardware webshop in German

Tackerplein, an industrial and hardware webshop, used WISEPIM to translate its range into German.

saved on German translations
EUR 45,000
Tackerplein case
for the German translations, against 4 to 6 months with an agency
6 weeks
Tackerplein case
accuracy on AI translation and AI category classification
95%+
WISEPIM
Read the Tackerplein case

How WISEPIM solves it

What a building and DIY PIM does

Six jobs WISEPIM takes off your product team, each backed by a feature you can open today.

  • Bulk supplier files, decoded

    Saved import profiles map each supplier's columns once. Supplier code decoding with your own glossary turns terse codes and abbreviations into brand, material and size.

    A new supplier range lands complete, not as raw rows.

  • Dimensions and units you can filter

    Typed attributes with unit of measure code sets, value merging and synonyms. Bulk editing converts units and numbers across a whole range in one run.

    Length, diameter and weight filters work across suppliers.

  • ETIM for installation and sanitary

    Turn ETIM classes into families and attributes, let AI map products and fill features, and export BMEcat with ETIM to installation wholesalers. GS1 GPC bricks can become your category tree.

    Wholesaler requirements become fields, not a project.

  • Specs Checked Before They Go Live

    Quality Guard rules check required specs, safety data and documents, and hold back products that fail before export. The fill gaps job fills missing attributes from photos and the web, within your allowed values.

    Incomplete items stay out of your shop and feeds.

  • Copy for pros and DIYers

    AI writes descriptions from your specs in the brand voice you set in the Knowledge Library, and translates them into 70+ languages. Save one prompt for installers and one for DIY shoppers.

    Both audiences find what they need on the same page.

  • Stock and prices from suppliers

    Supplier sources collect stock and price files by upload, link, FTP, SFTP or email, log every delivery and update your products.

    Your stock and prices follow the supplier's latest file.

Integrations

Connects to the shops you run

Shop connections import your range and push changes back. Dealers get BMEcat, a feed or a brand portal from the same data.

In the product

Your range, scored product by product

The product table shows each item's supplier text next to the enriched version, with a quality score that tells you what to fix first.

Tools and hardware in WISEPIM: supplier text, enriched text and a quality score per item.

Home Improvement Market Intelligence

Home Improvement Industry Insights & Market Trends

Home improvement retailers with detailed installation guides and compatibility information help customers complete projects successfully. Explore market analysis, competitive benchmarks, and growth opportunities in contractor vs. DIY customer segments and seasonal project cycles.

  • Home Improvement Benchmarks

    Key performance indicators for your industry

  • DIY Market Growth

    Market opportunities

View Home Improvement Market Analysis

Home Improvement Categorization Guide

Master Home Improvement Product Categorization

Explore the full category structure, classification rules, and attribute requirements to categorize your home improvement products correctly every time.

Categories
300+
Depth Levels
4levels
Classification Rules
10
Attribute Mappings
6
View Home Improvement Categorization Guide

Category Hierarchy

Preview of your industry taxonomy

  • Building Materials

    • Lumber & Sheet Goods

      • Plywood
      • MDF
      • OSB
      • Dimensional Lumber

    • Drywall & Plaster

    • Insulation

    • +2
  • Plumbing4
  • Electrical6
  • Flooring7
  • +4

Free Excel template

XLSX · 3 sheets

See which of your 20 best sellers are incomplete

An Excel check with the columns home improvement products need. In about 15 minutes you know how many of your 20 are complete, and the one fix that helps the most rows.

How it works

  1. Paste 20 best sellers from your shop export into Products.
  2. Fill in what you know. The last column says what each row is missing.
  3. Read your result on Start here: how many are complete, and the fix that helps most rows.

One email, once, with the XLSX attached and as a download link. Nothing else unless you tick the box.

FAQ

Building and DIY PIM questions

What wholesalers and DIY webshops ask before they move their range.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

Each product family defines which specs apply and which are required. Dimensions, weights and loads are number attributes with units from unit of measure code sets. Materials and finishes are option lists, so every supplier ends up with the same values.

Yes. You import an ETIM release, turn the classes you sell into families and attributes, and let AI map products and fill features. Feed Hub exports BMEcat 2005 with ETIM features for wholesalers that ask for it.

Upload the file, let AI map the columns and detect units, and save the mapping as a profile for the next delivery. Supplier code decoding turns abbreviations into structured facts. After import, bulk editing standardizes values with find and replace, unit conversion and dictionaries.

Yes. Store manuals, mounting instructions, safety data sheets and declarations as file attributes, and safety data such as IP rating or fire class as attributes with fixed options. Quality Guard can flag products that miss them.

WISEPIM supports customer groups such as B2B and wholesale, volume discounts and dated special prices. It does not hold separate price lists or catalogs per customer.

Save two prompts in the Prompt Library, one for installers and one for DIY shoppers, and test both in Prompt Lab on real products before a bulk run. Both read your specs and the brand voice in your Knowledge Library.

Store coverage or consumption per unit as a number attribute with its unit. Content logic can then add a line with that figure to every description, so shoppers can do the math before they order.

WISEPIM is free up to 100 products. Paid plans are priced by product count, and every plan includes unlimited users and every language. Web research and automations start on Growth, Quality Guard on Business and API access on Scale. The pricing page lists every tier.

Get every range online complete.

Start free with one supplier file, or book a demo and we go through it with you.

Start free
Book a demo
4.7
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