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Pets are Family. Provide the Best for Them.

Pet owners want detailed information to keep their animals healthy and safe. WISEPIM helps you give them that clarity, so they can buy with complete confidence.

Pet Supplies solution preview

Key features

  • Breed & Size Suitability

    Ensure every item is perfect for the intended pet.

  • Nutritional Information

    Manage detailed ingredient and nutritional data for pet food.

  • Material Safety

    Clearly communicate the materials used in toys and accessories.

Pet Supply Challenges We Solve

Common product data problems pet supply businesses face and how WISEPIM fixes them.

  1. Breed-Specific Recommendations

    Pet products need to match the right breed, size, and age to be safe and suitable.

  2. Ingredient and Nutrition Transparency

    Pet owners expect full visibility into ingredients, nutritional values, and allergens in the food they buy.

  3. Material Safety and Durability

    For toys and accessories, customers need to know what a product is made of and whether it is safe for their pet.

  4. Life Stage and Activity Level

    Products need to be tailored to puppies versus adults, or active dogs versus seniors.

  5. Health and Wellness Claims

    Health benefit claims need to be accurate, consistent, and clearly supported by structured data.

  6. Sizing for Pet Clothing and Accessories

    Accurate sizing information for different breeds and body types reduces returns and keeps owners happy.

Pet Supplies Product Content: Before & After AI

See how WISEPIM's AI transforms pet supplies product descriptions, titles, and specifications.

DOGFOOD-CHK-30LB / chicken 30lb

€59

Description

Dog food with chicken. Nutritious formula. For adult dogs.

Product Details

chicken, rice, 30lb, adult, protein 26

Brand
Missing
Ean/gtin-13
Missing
INGREDIENTS (first 5)
Missing
Crude Protein
Missing
Crude Fiber
Missing
Omega-6
Missing
Metabolizable energy
Missing
Aafco statement
Missing
10-20 lbs
Missing
20-40 lbs
Missing
40-60 lbs
Missing
60-80 lbs
Missing
Sizes & sourcing
Missing

 

Pets are Family.: Before WISEPIM

PureHealth Chicken & Brown Rice Dry Dog Food

30 lb (13.6 kg) · All Life Stages · Real Deboned Chicken #1 · No Corn, Wheat or Soy · AAFCO Complete

4.8 · 12,456 reviews
€59Free Shipping

Description

Your dog deserves real food, not fillers. PureHealth starts with farm-raised deboned chicken as the #1 ingredient, never by-products.

WHY DOGS (AND OWNERS) LOVE IT:

  • Shinier coat within 2-3 weeks
  • Better digestion and smaller stools
  • More energy for walks and play

What's inside

  • Real deboned chicken (first ingredient)
  • Brown rice and oatmeal (gentle carbs)
  • Salmon oil (omega-3 for skin and coat)
  • Probiotics for digestive health

What's not

  • No corn, wheat or soy
  • No artificial colors or flavors
  • No chicken by-product meal

Vet recommended

"I recommend PureHealth for dogs with sensitive stomachs. The limited-ingredient recipe reduces digestive upset."

Dr. Amanda Chen, DVM

Sizes: 5 lb · 15 lb · 30 lb (best value)

Product Details

 

Brand
PureHealth | Recipe: Chicken & Brown Rice
Ean/gtin-13
0856321004307 | Size: 30 lb (13.6 kg)
INGREDIENTS (first 5)
Deboned Chicken, Chicken Meal, Brown Rice, Oatmeal, Barley
Crude Protein
26% min | Crude Fat: 16% min
Crude Fiber
4% max | Moisture: 10% max
Omega-6
2.5% | Omega-3: 0.4%
Metabolizable energy
380 kcal/cup
Aafco statement
Formulated to meet AAFCO Dog Food Nutrient Profiles for All Life Stages
10-20 lbs
3/4 - 1-1/4 cups
20-40 lbs
1-1/4 - 2 cups
40-60 lbs
2 - 2-3/4 cups
60-80 lbs
2-3/4 - 3-1/2 cups
Sizes & sourcing
5 lb · 15 lb · 30 lb (best value) · Made in USA | No recalls to date

 

  • 30-Day Returns
  • Fast Delivery
Pets are Family.: After WISEPIM
BeforeAfter · WISEPIM

Show before or after

Drag the handle or use the arrow keys to compare

What changed
What changedBeforeAfter
Words in description9110
Filled attributes013
Sections09

Impact

  • Added main protein, size, life stage, dietary claims and AAFCONutrition-Forward Title
  • Added ingredient transparency, health benefits and vet endorsementPet-Health Copy
  • Added EAN, guaranteed analysis, AAFCO statement and feeding guideNutrition & Feeding Sheet

Quick Wins: Pet Supplies PIM Implementation

See how quickly you can transform your pet supplies product data management with WISEPIM.

  1. Instant Setup

    Day 1

    Connect your store and import your product catalog in minutes, not days.

    • Connect your ecommerce platform
    • Import products via CSV or API
    • AI scans your catalog for opportunities
  2. AI-Powered Content

    Week 1

    Watch as AI transforms your product descriptions into conversion-optimized content.

    • AI generates enhanced descriptions
    • SEO-optimized titles and meta data
    • Quality scores improve automatically
  3. Measurable Results

    Month 1

    See real improvements in search rankings, conversions, and time savings.

    • Higher search engine rankings
    • Improved conversion rates
    • Hours saved on content management

Real Results

How pet supply brands use WISEPIM to perform better.

  • 50% Higher Customer Satisfaction with Breed Recommendations

    Accurate breed and sizing recommendations lead to happier pet owners and fewer complaints.

  • 40% Fewer Returns with Better Size Info

    Clear breed and size guides cut fit-related returns for pet clothing and accessories.

  • 65% Higher Conversion with Nutritional Info

    Complete ingredient lists and nutritional data win the trust of health-conscious pet owners.

Pet Supplies Product Management in Action

See how WISEPIM handles pet supplies product catalogs with AI-powered enrichment.

Pet Supplies solution preview

Pet Supplies Market Intelligence

Pet Supplies Industry Insights & Market Trends

Pet supply brands with detailed nutritional information and pet-specific recommendations build stronger customer loyalty. Explore market analysis, competitive benchmarks, and growth opportunities in pet health awareness and subscription-based purchasing.

  • Pet Supplies Benchmarks

    Key performance indicators for your industry

  • Premium Pet Care

    Market opportunities

Pet Supplies Categorization Guide

Master Pet Supplies Product Categorization

Explore the full category structure, classification rules, and attribute requirements to categorize your pet supplies products correctly every time.

Categories
220+
Depth Levels
4levels
Classification Rules
10
Attribute Mappings
6
View Pet Supplies Categorization Guide

Category Hierarchy

Preview of your industry taxonomy

  • Dog Supplies

    • Dog Food

      • Dry Dog Food
      • Wet Dog Food
      • Raw Dog Food
      • Dog Treats
      • +1
    • Dog Toys

    • Dog Health

    • +2
  • Cat Supplies5
  • Small Animals3
  • Birds4
  • +2
wisepim-starter.xlsx
skunamebrandpet typesize/weight range
FA-001Linen shirtYour brand
Starter templateXLSX · 31 columns

The Pet Supplies PIM starter template

Sheets:6Columns:31Format:XLSX · Excel/SheetsLocalized:EN + NL

The exact columns pet supplies retailers need: required attributes first, recommended after, with one worked example row to start from.

  • 7 required + 13 recommended attributes
  • Required-first order, channel-ready
  • One worked example + one blank row, edit in place

We email the file once. No drip sequence.

FAQs

Pet Supply FAQs

Common questions about WISEPIM for pet supply businesses.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

Contact Support

WISEPIM allows you to manage detailed pet compatibility data, including species, breeds, sizes, and age ranges.

Yes, WISEPIM supports subscription product management, including recurring delivery schedules and automated reordering.

WISEPIM provides detailed ingredient management, allergen tracking, and nutritional information for pet products.

Yes, WISEPIM can handle products for various pet types, with specific attributes and requirements for each category.

Use WISEPIM's AI Enrichment. Create a prompt in the Prompt Lab that uses key attributes like 'Toy Type' (e.g., 'Chew Toy') and 'Material' (e.g., 'Durable Rubber') to generate creative descriptions that highlight the benefits for different types of play, ensuring no two descriptions are the same.

Create a custom attribute for 'Target Breed'. You can then tag products for 'German Shepherds', 'Poodles', etc. The AI can then be prompted to write descriptions that explain why the formula is good for that specific breed, using the structured data to create highly targeted content.

Create custom attributes for each component (e.g., 'Crude Protein %', 'Crude Fat %'). This structures the data for accuracy. You can then use AI to format this data into a clean table within the product description, making it easy for customers to read.

Create a new product in WISEPIM for the kit itself (e.g., 'Puppy Starter Kit'). You can then use AI to write a compelling description for the bundle, highlighting the value and convenience. The individual items would remain as separate products in your catalog.

Use the search bar in WISEPIM to find the product by its SKU or name. Then, use the bulk-edit feature to immediately change its status to 'Archived' or 'Inactive'. This will prevent it from being included in future exports to your Shopify, Magento, or other sales channels.

Give every pet parent the details they want.

Ingredients, sizing, and feeding data, accurate on every channel.

products enriched
150M+
languages
93
integrations
33
countries
20+