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AI Translation

Translate Your Products to Armenian

Reach 6.7M+ Armenian speakers in Armenia and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
6.7M+
Market Size
$0.6B
Online Shoppers
1.8M
Annual Growth
18.5%
Avg. order value
$45
Mobile share
70%

Online shoppers and market size cover these countries: Armenia, Russia, USA, France, Georgia, Iran.

How it works

How to Translate Products to Armenian

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Armenian

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Armenian-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Armenian Product Information Checklist

Make sure your product data is complete and optimized for Armenian-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

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Culture and language

Armenian Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a respectful, community-oriented, polite, trustworthy style when writing product descriptions.

Key Considerations

  • Emphasize family values, community, and national pride.
  • Historical and religious references are significant and should be handled with respect.
  • Trust is built through reliable service and high-quality products, often influenced by personal recommendations.
  • Direct communication is appreciated, but always maintain a polite and respectful tone.
  • Long-term relationships are highly valued in business interactions.

Common Mistakes to Avoid

  • Ignoring the unique Armenian alphabet and relying solely on Latin script.
  • Overlooking the significance of major historical or religious holidays and events.
  • Using overly informal language or slang, which can be perceived as disrespectful.
  • Assuming cultural preferences are identical to neighboring Russian or Middle Eastern markets.

Translation tips

  • Engage professional translators with expertise in Eastern Armenian, as regional variations exist.
  • Ensure all content is correctly rendered in the Armenian alphabet, paying attention to typography and fonts.
  • Localize all currency (AMD), dates (DD.MM.YYYY), and units of measurement to Armenian standards.
  • Adapt marketing messages to resonate with the cultural emphasis on family, tradition, and national identity.
  • Be mindful of tone; a respectful and trustworthy approach is generally preferred over overly casual or aggressive marketing.

Market

Selling Products in Armenia: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Armenian-speaking customers

Popular Platforms

  • Wildberries
  • Ozon
  • List.am
  • Buy.am
  • gg.am

Payment Methods

  • Cash on Delivery (COD)
  • ArCa (local card system)
  • Visa/Mastercard
  • IDBank (local bank)
  • Telcell/EasyPay (e-wallets)

Peak Shopping Seasons

  • New Year/Christmas (December-January)
  • Women's Day (March 8)
  • Easter (March-April)
  • Vardavar (July)
  • Black Friday (November)

Shipping Expectations

Customers expect relatively fast delivery, especially in urban areas like Yerevan. Cash on delivery remains a very popular payment and delivery method. Pickup points and local courier services are also widely used.

Localization

Localizing for Armenian-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • Armenia exclusively uses the metric system for all measurements. All product dimensions, weights, and distances should be presented in meters, centimeters, kilograms, and liters.
  • Clothing sizes primarily follow the European (EU) sizing system (e.g., women's 36-50, men's 48-58). It is beneficial to also provide international S/M/L equivalents, and for jeans, waist sizes in inches might be appreciated alongside EU sizing.
  • Shoe sizes are consistently expressed using the European (EU) sizing system (e.g., 37, 38, 39 for women; 41, 42, 43 for men).
  • Weight units for products should be displayed in kilograms (kg) for larger items and grams (g) for smaller products or food items. For example, a bag of coffee would be 250 g, while a piece of furniture would be 15 kg.
  • Dimensions are typically presented in the order of length x width x height, using centimeters (cm). For example, a product box might be described as 30 cm x 20 cm x 10 cm.

  • The standard date format is DD.MM.YYYY (e.g., 31.12.2025). While YYYY.MM.DD can appear in official documents, DD.MM.YYYY is most common for general use.
  • The decimal separator is a comma (,). For example, prices or measurements should be displayed as 123,45 (one hundred twenty-three and forty-five hundredths).
  • The thousand separator is a non-breaking space ( ). For example, large numbers should be formatted as 1 234 567.
  • The Armenian Dram (AMD) currency symbol is "դր." or "֏". It is typically placed after the number with a space, for example, 999 դր. or 999 ֏.
  • Time is commonly expressed using the 24-hour format (e.g., 14:30 for 2:30 PM).
  • The week officially starts on Monday.

  • High-quality, professional photography is essential. A balance between clear product-focused shots (showcasing details) and authentic lifestyle imagery (products in relevant Armenian contexts like homes or cafes, or against natural landscapes like Mount Ararat) resonates well.
  • Model representation should reflect the local Armenian population, featuring diverse ages and body types that appear authentic and relatable. Images often include families or multi-generational groups, as family and community are central values. Avoid overly staged or artificial-looking models.
  • Design aesthetics tend towards a balance of modern cleanliness and subtle cultural integration. While minimalist designs are appreciated, tasteful incorporation of traditional Armenian motifs or patterns (e.g., in borders or background textures) can add a sense of familiarity and cultural pride without being overly ornate.
  • Images of people should generally convey professionalism and approachability. Direct eye contact is acceptable and can build trust. Group photos, especially those depicting family or friends interacting positively with products, are often more impactful than solitary figures due to the strong communal values.
  • Embrace imagery that subtly hints at Armenian heritage, such as natural landscapes, historical architecture, or traditional crafts like pottery or carpets. Avoid any imagery that could be perceived as disrespectful to religious symbols (Armenia is predominantly Christian) or national monuments.

  • Red is widely recognized for sales, discounts, and urgent calls to action. It signals a deal and can create a sense of excitement and urgency in e-commerce promotions.
  • Blue and green are strong trust and reliability colors. Blue (stability, professionalism) is often used by banks and official institutions, while green (growth, nature, prosperity) is associated with reliability and freshness. White also conveys cleanliness and transparency.
  • Gold, silver, black, and deep jewel tones (such as emerald green or sapphire blue) are effective in conveying luxury, premium quality, and sophistication for high-end products.
  • While not strictly taboo, excessive use of black, especially in contexts that should be joyful or vibrant, can be associated with mourning in Armenian culture. Use it carefully and balance it with other colors. Dark brown can sometimes be perceived as dull or uninspiring.
  • Apricot/Orange, derived from the national fruit, symbolizes warmth, creativity, hospitality, and national pride. Incorporating this color can evoke positive cultural associations. Red also signifies love, passion, and celebration, often seen in traditional art and attire, making it suitable for festive promotions.

Local SEO

Local SEO Tips for Armenian

Optimize your product content for search engines in Armenian-speaking markets

  • Prioritize Google for search engine optimization, as it holds the largest market share in Armenia. However, consider optimizing for Yandex as well, particularly for older demographics or those with stronger ties to Russia, as Yandex still captures a noticeable portion of search traffic.
  • Conduct thorough keyword research for Armenian variations, including both standard Armenian terms (e.g., "առցանց խանութ" for online store) and common transliterations or localized terms (e.g., adding city names like "Երևան" (Yerevan) or "Գյումրի" (Gyumri) to product searches). Also, research popular search queries involving terms like "առաքում" (delivery), "գին" (price), and "զեղչեր" (discounts).
  • Focus on detailed and informative content. While clarity is valued, Armenian consumers appreciate comprehensive explanations for products and services, especially for higher-value items. Content should be professional yet approachable, avoiding overly casual language for serious topics.
  • Build local backlinks by engaging with Armenian-specific platforms. This includes listing your business in local directories (e.g., Yellow Pages Armenia), partnering with popular Armenian news portals (.am domains), collaborating with local bloggers and influencers on platforms like Instagram (highly popular in Armenia), and sponsoring local events.
  • Utilize a .am country-code top-level domain (ccTLD) for strong local relevance and trust signals. Implement hreflang="hy-AM" tags to clearly indicate content targeting Armenian speakers in Armenia. Local hosting within Armenia can significantly improve page load times for the target audience.
  • Optimize for mobile search, as smartphone usage is extremely high. Consider voice search optimization for natural language queries in Armenian, as voice search is a growing trend. Ensure your site is responsive and offers an excellent mobile user experience.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

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Platform Integrations

Armenian Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Armenian product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Armenian Product Translation FAQ

Common questions about translating products to Armenian

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Armenian E-commerce Search Terms

  • առցանց խանութ
  • գնումներ Հայաստանում
  • առաքում Հայաստան
  • էլեկտրոնային առևտուր
  • զեղչեր

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