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AI Translation

Translate Your Products to Greek

Reach 13.5M+ Greek speakers in Greece and beyond. AI translation that keeps technical terms, units and the market's tone right gets your product data ready for your shop, your dealers and marketplaces.

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Speakers
13.5M+
Market Size
$9.5B
Online Shoppers
7.5M
Annual Growth
18%
Avg. order value
$60
Mobile share
65%

Online shoppers and market size cover these countries: Greece, Cyprus, Albania, Italy.

How it works

How to Translate Products to Greek

Get your product catalog translated and ready to sell in three simple steps

  1. 01

    Import your products

    Connect your e-commerce platform or upload your catalog as a file. WISEPIM takes over titles, descriptions, attributes and categories.

  2. 02

    AI translates to Greek

    The AI translates your catalog with your glossary, your protected terms and your instructions per market. Numbers, units and model numbers stay as they are.

  3. 03

    Review and publish

    Review the translations and publish them to your sales channels. That way you reach Greek-speaking customers without going through an agency.

Example

One article: what changes, what stays

An example from a sanitary catalog. Texts and option values are translated. Numbers, units and article numbers stay exactly as they are.

One article: what changes, what stays
Product nameThermostatic shower mixer, surface-mounted, DN 15, chromeTranslated, with the terms from your glossary
Material (option value)BrassTranslated once for every product with this value
Connection1/2"Stays 1/2"
Flow rate22 l/minStays 22 l/min
Article numberTB-4415-CRStays TB-4415-CR (protected term)

In a Catalog Jobs translation run, a text whose numbers, units or protected terms do not match the source waits in the Review queue instead of going live.

Checklist

Greek Product Information Checklist

Make sure your product data is complete and optimized for Greek-speaking customers

Product Content

  • Build titles in the order your channel expects: brand, product type, key spec, model
  • Keep article numbers, EANs and model codes untranslated as protected terms
  • Use one term per concept across the whole catalog, set in your glossary
  • Translate safety notes and claims exactly, and never add new ones
  • Check that bullet points name the same specs as the source

Attributes and Specifications

  • Translate option values once per attribute, not per product
  • Keep spec values identical: DN 15, 1/2" and 22 l/min stay as they are
  • Write decimals and thousands the way the target market does
  • Mark brand and series names as never translate
  • Check units the market writes differently, without changing the value

SEO and Discoverability

  • Keep meta titles under 60 and meta descriptions under 160 characters
  • Use the search terms buyers in the market use, not literal translations
  • Translate the alt text of your images
  • Map your categories to the category names of the market
  • Set hreflang tags for every language version

Check one of your files first

Send us one product file as it comes from your supplier or ERP. We show you on your own rows what to fix before you translate it.

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Culture and language

Greek Culture and Language Insights

Understanding the local culture is key to successful product translations

Recommended Tone and Style

Use a Mixed tone with a warm, personal, expressive, respectful, community-oriented style when writing product descriptions.

Key Considerations

  • Strong emphasis on family values and community ties. Content should reflect this where appropriate.
  • Respect for tradition, elders, and authority is paramount. Maintain a respectful tone in communication.
  • While direct communication is common, politeness and building personal trust are crucial in business interactions.
  • National pride is strong; avoid direct comparisons or patronizing tones related to other cultures.
  • Emotional and expressive communication styles are often appreciated, allowing for a more engaging narrative.

Common Mistakes to Avoid

  • Using overly informal language, especially when addressing customers for the first time or in official communications.
  • Not localizing for Orthodox Christian holidays, particularly Easter, which is a major shopping period.
  • Underestimating the importance of Cash on Delivery (COD) as a preferred payment method.
  • Ignoring the unique cultural context of Greece and assuming it's identical to other Western European markets.

Translation tips

  • Always use the formal 'εσείς' (eseis) when addressing customers, especially in initial interactions or official communications, to convey respect.
  • Be mindful of cultural nuances in imagery, metaphors, and humor. What works in other markets might not resonate or could even offend.
  • Ensure correct use of diacritics (stress marks) and the Greek alphabet. Incorrect usage can lead to misinterpretation or appear unprofessional.
  • Localize currency (€) and measurement units (metric system) to align with local standards.
  • Engage native Greek speakers for translation and localization to capture natural flow and cultural appropriateness.

Market

Selling Products in Greece: E-commerce Landscape

Understand the platforms, payment methods, and shopping habits of Greek-speaking customers

Popular Platforms

  • Skroutz.gr
  • Public.gr
  • Plaisio.gr
  • e-shop.gr
  • Amazon

Payment Methods

  • Cash on Delivery (COD)
  • Credit/Debit Cards (Visa, MasterCard)
  • PayPal
  • Bank Transfers

Peak Shopping Seasons

  • Christmas (December)
  • Orthodox Easter (Spring)
  • Black Friday/Cyber Monday (November)
  • Summer Sales (July-August)

Shipping Expectations

Timely and reliable delivery is expected, often with options for express shipping. Free shipping is a significant conversion driver. Clear communication regarding delivery times and tracking is essential.

Localization

Localizing for Greek-Speaking Customers

Translation is just the start. Adapt your content to local expectations for maximum impact.

  • The metric system is used exclusively for all measurements (meters, kilograms, liters).
  • Clothing sizes primarily follow European (EU) sizing conventions. For women, this typically ranges from 34-50; for men, from 46-60. Always provide a detailed size chart with measurements in centimeters (cm) for accuracy.
  • Shoe sizes also use the European (EU) system (e.g., 37, 38, 39). A conversion chart including foot length in centimeters is highly recommended.
  • Weight units are expressed in kilograms (kg) for larger items and grams (gr) for smaller, lighter products. For example, '500 gr' for food items or '10 kg' for luggage.
  • Product dimensions are commonly given in centimeters (cm). The order is typically Length x Width x Height (Μήκος x Πλάτος x Ύψος).

  • Date format is DD/MM/YYYY or DD.MM.YYYY. Example: 31/12/2025 or 31.12.2025.
  • The decimal separator is a comma (','). Example: 12,50 €.
  • The thousand separator is a dot ('.'). Example: 1.234.567,89 €.
  • Currency symbol (€) typically follows the number, often with a non-breaking space. Example: 99,95 € or sometimes 99,95€.
  • Time format uses the 24-hour clock. Example: 14:30. The week starts on Monday.

  • Prefer authentic and natural photography. Lifestyle imagery showing real people enjoying products in relatable Greek settings (e.g., islands, cityscapes, family gatherings) resonates well. Avoid overly staged or artificial-looking studio shots.
  • Model representation should reflect the diverse Greek population. Include a mix of ages, body types, and Mediterranean features. Authenticity is key; overly airbrushed or 'perfect' models can feel unrelatable. Group shots or family-oriented scenes are often well-received.
  • Design aesthetics favor a balance between modern simplicity and classic elegance. Clean layouts with ample whitespace are appreciated, but subtle use of traditional Greek motifs (e.g., olive branches, key patterns) can add a local touch without being stereotypical.
  • Images of people should convey warmth and hospitality. Direct eye contact is generally acceptable and can build trust. Group photos, especially those depicting friends or family interacting, align with strong social and familial values.
  • Embrace imagery of the Greek landscape (clear blue seas, historical sites), traditional food, and social gatherings. The 'evil eye' (μάτι) symbol is culturally common for protection and can be used subtly in relevant contexts, but avoid overtly religious iconography unless specific to the product.

  • Red is highly effective for signaling sales, discounts, and urgent promotions in e-commerce. It grabs attention and encourages quick decisions. Orange can also be used for promotional offers.
  • Blue is strongly associated with trust, reliability, and professionalism. It is widely used by banks, technology companies, and government services, making it a safe choice for building customer confidence. Green can also convey naturalness, health, and stability.
  • For premium or luxury products, colors like gold, silver, black, and deep shades of blue or purple are effective. These colors communicate elegance, sophistication, and high quality.
  • While black is a common color for luxury and fashion, it is traditionally associated with mourning. Use it carefully in contexts where this association might be prominent, though it's generally accepted for premium goods. Avoid combinations that could be perceived as overly aggressive or garish.
  • White is a positive color, symbolizing purity, cleanliness, and light. Blue (especially light blue) is deeply tied to Greek national identity (flag, sea, sky) and can evoke feelings of serenity, authenticity, and national pride, making it a strong choice for brands wanting to emphasize a Greek connection.

Local SEO

Local SEO Tips for Greek

Optimize your product content for search engines in Greek-speaking markets

  • Google dominates the Greek search market (over 95% share). Focus all SEO efforts on Google's algorithms and local features like Google My Business.
  • Perform local keyword research using Greek terms, including diacritics. Greeks often search for specific locations combined with product/service (e.g., "κατάστημα ρούχων Αθήνα" - clothing store Athens, "delivery Θεσσαλονίκη" - delivery Thessaloniki). Include both formal and common colloquialisms where appropriate.
  • Content should be informative and detailed, yet clearly structured for readability. While Greeks appreciate thorough explanations, ensure key information is easily scannable. A professional, direct, but engaging tone is generally preferred.
  • Prioritize local link building by targeting popular Greek news portals (e.g., Protothema.gr, Skai.gr), local business directories (e.g., Vrisko.gr, Yellowpages.gr), and influential local blogs or social media personalities relevant to your niche.
  • Utilize a .gr ccTLD (Country Code Top-Level Domain) for the strongest local signal. Ensure local hosting within Greece to improve site speed for Greek users. Implement hreflang="el-GR" tags correctly for Greek language content targeting Greece.
  • Optimize for mobile-first indexing and voice search. Greek users are highly mobile-dependent. Voice search queries tend to be longer and more conversational in Greek, so optimize content for natural language questions.

Free tool

Generate hreflang tags for your translated pages

Add the URL of each language version and copy valid hreflang link tags, x-default included.

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More languages

More Languages to Translate Products To

Expand to similar markets

Albanian flag

Albanian

7.5M speakers

$0.6B market

Turkish flag

Turkish

88M speakers

$55B market

View all languages

Platform Integrations

Greek Translation for Every Platform

Translate once, publish to every channel you sell on. Push your Greek product content to Shopify, Magento, WooCommerce, Lightspeed and other connected platforms, or export it as a feed or file. Opt-in auto-sync sends saved changes to supported shops.

FAQ

Greek Product Translation FAQ

Common questions about translating products to Greek

WISEPIM translates with the glossary and do-not-translate terms from your Knowledge Library, so product names and fixed terms come out the way you set them. It handles product descriptions, technical specifications, and sales copy. It typically delivers 95%+ accuracy. You can review and edit every translation before publishing, and reviewer feedback can become new glossary terms and settings for the next run.

It depends on the size of your catalog and the number of languages. Bulk translations run in the background as a job, so you can keep working, and you get a notification when the results are ready to review. Before you start, a free preview shows how many texts per language need translating and what the run costs in credits.

Yes, within the rules you set. The AI adapts tone, wording and formatting to the target market, and you steer it per project with a glossary of fixed translations, words that are never translated (brand names, model codes) and your own instructions. In a Catalog Jobs translate run, every new translation is checked for kept numbers and units, protected terms, intact HTML and length limits, and a text that fails waits in the Review queue instead of going live.

Yes, if you turn on SEO optimization in your translation settings. Meta titles, meta descriptions and meta keywords are then written for search in the target language, with natural keyword placement and the original meaning kept. With it off, they are translated faithfully at a similar length. In a Catalog Jobs translate run, meta titles over 60 characters and meta descriptions over 160 go to the Review queue.

Yes, you have full control. You can edit any translated content directly in WISEPIM and push the changes to your connected sales channels. If you update the original product description, you choose whether to translate it again or keep your manual edits. On paid plans, the operation history lets you undo changes at any time.

Translation runs on credits. A standard translation of one product into one language costs one credit, and a higher-quality tier costs more per product. Before every run, a free preview shows how many texts per language will be translated and how many credits the run takes, so you can start with one category.

Yes. WISEPIM translates from your project's main language, so your source data does not have to be in English. You pick the target languages for each run.

Push it to a connected shop, export it as a file or feed from Feed Hub, or share a read-only Brand Portal in the languages you choose. Dealers browse it, download the data or import it into their own WISEPIM.

Related Greek E-commerce Search Terms

  • αγορές online
  • ηλεκτρονικό κατάστημα
  • προσφορές Ελλάδα
  • eshop
  • παραγγελία online

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