AI Translation
Translate Your Products to
Greek
Reach 13.5M+ speakers of Greek across Greece and beyond. Tap into a thriving e-commerce market with AI-powered translation that captures cultural nuances and drives conversions.
13.5M+
Speakers
$9.5B
Market Size
7.5M
Online Shoppers
18%
Annual Growth
Greek E-commerce Market Opportunity
Understand the potential of selling to Greek-speaking customers
Market Metrics
Avg. Order Value:$60
Mobile Commerce:65%
Growth Potential
The Greek e-commerce market is growing at 18% annually, with a total market size of $9.5B. This represents a significant opportunity for businesses looking to expand internationally.
Target Audience
7.5M online shoppers actively buying products in Greece, Cyprus, Albania, Italy. These customers are ready to purchase from international sellers who speak their language.
Greek Cultural & Language Insights for Product Translation
Understanding the culture is key to successful product translations
Recommended Tone & Style
Use a Mixed tone with warm, personal, expressive, respectful, community-oriented style when writing product descriptions.
Key Considerations
- Strong emphasis on family values and community ties. Content should reflect this where appropriate.
- Respect for tradition, elders, and authority is paramount. Maintain a respectful tone in communication.
- While direct communication is common, politeness and building personal trust are crucial in business interactions.
- National pride is strong; avoid direct comparisons or patronizing tones related to other cultures.
- Emotional and expressive communication styles are often appreciated, allowing for a more engaging narrative.
⚠️
Common Mistakes to Avoid
- ⚠Using overly informal language, especially when addressing customers for the first time or in official communications.
- ⚠Not localizing for Orthodox Christian holidays, particularly Easter, which is a major shopping period.
- ⚠Underestimating the importance of Cash on Delivery (COD) as a preferred payment method.
- ⚠Ignoring the unique cultural context of Greece and assuming it's identical to other Western European markets.
Selling Products in Greece: E-commerce Landscape
Understand the platforms, payment methods, and shopping habits of Greek-speaking customers
Popular Platforms
Skroutz.gr
Public.gr
Plaisio.gr
e-shop.gr
Amazon
Payment Methods
Cash on Delivery (COD)
Credit/Debit Cards (Visa, MasterCard)
PayPal
Bank Transfers
Shipping Expectations
Timely and reliable delivery is expected, often with options for express shipping. Free shipping is a significant conversion driver. Clear communication regarding delivery times and tracking is essential.
Peak Shopping Seasons
Christmas (December)
Orthodox Easter (Spring)
Black Friday/Cyber Monday (November)
Summer Sales (July-August)
Best Practices for Translating Products to Greek
Always use the formal 'εσείς' (eseis) when addressing customers, especially in initial interactions or official communications, to convey respect.
Be mindful of cultural nuances in imagery, metaphors, and humor. What works in other markets might not resonate or could even offend.
Ensure correct use of diacritics (stress marks) and the Greek alphabet. Incorrect usage can lead to misinterpretation or appear unprofessional.
Localize currency (€) and measurement units (metric system) to align with local standards.
Engage native Greek speakers for translation and localization to capture natural flow and cultural appropriateness.
Localizing
Localizing Products for Greek-Speaking Customers
Translation is just the beginning. Adapt your content to local expectations for maximum impact.
Visual Preferences
- Prefer authentic and natural photography. Lifestyle imagery showing real people enjoying products in relatable Greek settings (e.g., islands, cityscapes, family gatherings) resonates well. Avoid overly staged or artificial-looking studio shots.
- Model representation should reflect the diverse Greek population. Include a mix of ages, body types, and Mediterranean features. Authenticity is key; overly airbrushed or 'perfect' models can feel unrelatable. Group shots or family-oriented scenes are often well-received.
- Design aesthetics favor a balance between modern simplicity and classic elegance. Clean layouts with ample whitespace are appreciated, but subtle use of traditional Greek motifs (e.g., olive branches, key patterns) can add a local touch without being stereotypical.
- Images of people should convey warmth and hospitality. Direct eye contact is generally acceptable and can build trust. Group photos, especially those depicting friends or family interacting, align with strong social and familial values.
- Embrace imagery of the Greek landscape (clear blue seas, historical sites), traditional food, and social gatherings. The 'evil eye' (μάτι) symbol is culturally common for protection and can be used subtly in relevant contexts, but avoid overtly religious iconography unless specific to the product.
Units & Measurements
- The metric system is used exclusively for all measurements (meters, kilograms, liters).
- Clothing sizes primarily follow European (EU) sizing conventions. For women, this typically ranges from 34-50; for men, from 46-60. Always provide a detailed size chart with measurements in centimeters (cm) for accuracy.
- Shoe sizes also use the European (EU) system (e.g., 37, 38, 39). A conversion chart including foot length in centimeters is highly recommended.
- Weight units are expressed in kilograms (kg) for larger items and grams (gr) for smaller, lighter products. For example, '500 gr' for food items or '10 kg' for luggage.
- Product dimensions are commonly given in centimeters (cm). The order is typically Length x Width x Height (Μήκος x Πλάτος x Ύψος).
Number & Date Formatting
- Date format is DD/MM/YYYY or DD.MM.YYYY. Example: 31/12/2025 or 31.12.2025.
- The decimal separator is a comma (','). Example: 12,50 €.
- The thousand separator is a dot ('.'). Example: 1.234.567,89 €.
- Currency symbol (€) typically follows the number, often with a non-breaking space. Example: 99,95 € or sometimes 99,95€.
- Time format uses the 24-hour clock. Example: 14:30. The week starts on Monday.
Color Meanings
- Red is highly effective for signaling sales, discounts, and urgent promotions in e-commerce. It grabs attention and encourages quick decisions. Orange can also be used for promotional offers.
- Blue is strongly associated with trust, reliability, and professionalism. It is widely used by banks, technology companies, and government services, making it a safe choice for building customer confidence. Green can also convey naturalness, health, and stability.
- For premium or luxury products, colors like gold, silver, black, and deep shades of blue or purple are effective. These colors communicate elegance, sophistication, and high quality.
- While black is a common color for luxury and fashion, it is traditionally associated with mourning. Use it carefully in contexts where this association might be prominent, though it's generally accepted for premium goods. Avoid combinations that could be perceived as overly aggressive or garish.
- White is a positive color, symbolizing purity, cleanliness, and light. Blue (especially light blue) is deeply tied to Greek national identity (flag, sea, sky) and can evoke feelings of serenity, authenticity, and national pride, making it a strong choice for brands wanting to emphasize a Greek connection.
Greek Local SEO Tips
Optimize your product content for search engines in Greek-speaking markets
Google dominates the Greek search market (over 95% share). Focus all SEO efforts on Google's algorithms and local features like Google My Business.
Perform local keyword research using Greek terms, including diacritics. Greeks often search for specific locations combined with product/service (e.g., "κατάστημα ρούχων Αθήνα" - clothing store Athens, "delivery Θεσσαλονίκη" - delivery Thessaloniki). Include both formal and common colloquialisms where appropriate.
Content should be informative and detailed, yet clearly structured for readability. While Greeks appreciate thorough explanations, ensure key information is easily scannable. A professional, direct, but engaging tone is generally preferred.
Prioritize local link building by targeting popular Greek news portals (e.g., Protothema.gr, Skai.gr), local business directories (e.g., Vrisko.gr, Yellowpages.gr), and influential local blogs or social media personalities relevant to your niche.
Utilize a .gr ccTLD (Country Code Top-Level Domain) for the strongest local signal. Ensure local hosting within Greece to improve site speed for Greek users. Implement `hreflang="el-GR"` tags correctly for Greek language content targeting Greece.
Optimize for mobile-first indexing and voice search. Greek users are highly mobile-dependent. Voice search queries tend to be longer and more conversational in Greek, so optimize content for natural language questions.
Checklist
Greek Product Information Checklist
Ensure your product data is complete and optimized for Greek-speaking customers
Product Content
- Translate product titles accurately
- Localize product descriptions with local keywords
- Adapt marketing claims for local regulations
- Translate bullet points and key features
- Review brand voice consistency
Attributes & Specifications
- Convert sizes to local standards
- Translate color names appropriately
- Localize material descriptions
- Convert measurements (cm/inches, kg/lbs)
- Adapt technical specifications
SEO & Discoverability
- Optimize meta titles with local keywords
- Write compelling meta descriptions
- Translate image alt text for accessibility
- Research local search terms and trends
- Include relevant local product categories
Related Languages
Expand to similar markets
Platform Integrations
Greek Product Translation for Every E-commerce Platform
Translate once, publish everywhere. Connect your Greek product catalog to Shopify, Magento, WooCommerce, Amazon, and more. All translations sync automatically across every sales channel.
Don't see the platform you need?
We're constantly adding new integrations. Let us know what platforms you'd like to see next, and we'll prioritize them for future updates.
Expand Your Global Reach
Connect with customers worldwide through AI-powered translation that captures cultural nuances and drives conversions across all major markets.
Greek Product Translation FAQ
Common questions about translating products to Greek
Ready to Sell in Greek?
Start translating your product catalog today and reach millions of new customers