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Global Data Synchronization Network (GDSN)

Data management11/27/2025Intermediate Level

GDSN is an internet-based network that enables real-time, global exchange of standardized product information between trading partners. It ensures data consistency across the supply chain.

What is Global Data Synchronization Network (GDSN)? (Definition)

The Global Data Synchronization Network (GDSN) is a framework that allows trading partners to seamlessly exchange standardized product master data. It operates through a network of interoperable data pools and a global registry (GS1 Global Registry). Suppliers upload their product data to a certified data pool, which then synchronizes this data with retailers' data pools, ensuring that all parties have access to the most current and accurate product information. This standardization is crucial for efficient supply chain management and compliance.

Why Global Data Synchronization Network (GDSN) is Important for E-commerce

GDSN is particularly important for e-commerce businesses operating in a complex supply chain, especially in industries like grocery, healthcare, and general merchandise. It eliminates manual data entry, reduces errors, and ensures that product information is consistent across all channels and trading partners, from manufacturer to retailer. For large retailers, receiving GDSN-compliant data from thousands of suppliers streamlines product onboarding and improves data quality, which directly impacts the accuracy of online product listings and customer satisfaction.

Examples of Global Data Synchronization Network (GDSN)

  • 1A large supermarket chain requires all its food suppliers to submit product data through GDSN to ensure accurate allergen information and nutritional facts on product packaging and online listings.
  • 2A pharmaceutical distributor uses GDSN to exchange precise product identification and regulatory compliance data with pharmacies and hospitals.
  • 3A hardware store chain uses GDSN to receive up-to-date specifications for tools and building materials from manufacturers, ensuring correct product attributes on their e-commerce website.

How WISEPIM Helps

  • GDSN data pool integration: Connect WISEPIM directly to GDSN-certified data pools, automating data exchange with trading partners.
  • GS1 standard compliance: Ensure all product data within WISEPIM adheres to GS1 standards, facilitating seamless GDSN participation.
  • Improved data quality for supply chain: Maintain high data quality and consistency for GDSN exports, reducing errors and improving operational efficiency across the supply chain.

Common Mistakes with Global Data Synchronization Network (GDSN)

  • Failing to standardize internal product data before attempting GDSN synchronization, leading to inconsistencies and rejections.
  • Treating GDSN implementation as a one-time project rather than an ongoing data governance and maintenance process.
  • Submitting incomplete or inaccurate product attributes, which results in data quality issues and retailer dissatisfaction.
  • Neglecting to establish clear internal data ownership and workflows for managing GDSN-compliant data.
  • Not validating data against GS1 standards and trading partner requirements before submission, causing delays and rework.

Tips for Global Data Synchronization Network (GDSN)

  • Implement a robust Product Information Management (PIM) system to centralize, enrich, and validate product data before GDSN submission.
  • Develop clear internal data governance policies and assign specific roles for data creation, approval, and GDSN submission.
  • Regularly audit your GDSN submissions for data quality and compliance with GS1 standards and specific trading partner requirements.
  • Leverage automated data mapping tools to efficiently translate internal product attributes into GDSN-specific formats.
  • Participate in GS1 training and industry forums to stay informed about GDSN updates, best practices, and evolving data requirements.

Trends Surrounding Global Data Synchronization Network (GDSN)

  • AI-driven data validation and enrichment: AI algorithms are increasingly used to automatically check GDSN data for accuracy, completeness, and compliance, and to suggest enrichments.
  • Integration with sustainability data: GDSN is evolving to support the exchange of environmental, social, and governance (ESG) attributes, such as carbon footprint and recycled content, to meet growing consumer and regulatory demands.
  • Enhanced data interoperability with PIM and ERP: Tighter integration between GDSN data pools and internal PIM and ERP systems ensures a single source of truth and reduces manual data handling.
  • Support for richer product content: Beyond basic attributes, GDSN is expanding to accommodate more complex product descriptions, digital assets, and marketing content for a comprehensive product experience.

Tools for Global Data Synchronization Network (GDSN)

  • WISEPIM: Centralizes product data, ensures data quality, and facilitates seamless integration with GDSN data pools for compliant data syndication.
  • 1WorldSync: A leading GS1-certified data pool provider, enabling trading partners to exchange standardized product information through GDSN.
  • Akeneo: A PIM solution that helps businesses manage complex product information and often provides connectors for GDSN data synchronization.
  • Salsify: A Product Experience Management (PXM) platform offering PIM capabilities and robust channel syndication, supporting GDSN requirements.
  • atrify (formerly GS1 Germany): Another prominent GS1-certified data pool, offering services for GDSN data exchange and product content management.

Related Terms

data-governancemaster-data-management-mdmproduct-data-qualityproduct-data-harmonizationgtin-global-trade-item-number

Also Known As

GS1 GDSNglobal data synchronization