PIM for groups, brands and distributors
Enterprise PIM
One product standard for every brand and member
For buying groups, member organizations, multi-brand groups, global distributors and large manufacturers with 10,000+ SKUs from many sources. WISEPIM sets one product standard, lets AI do the volume and keeps people in charge of approval, next to the PIM or ERP you already run.
- 99.9% uptime SLA
- SOC 2 Type II aligned
- EU data storage
Key features
Central governance
Roles per project, Quality Guard rules and a Review queue where people accept or reject AI changes before they are saved.
AI with human review
AI drafts descriptions, attributes and translations in bulk. Reviewers per language approve them, guided by your terminology.
A layer, not a replacement
Two-way sync with Akeneo. Other PIMs and ERPs connect by file or the REST API, so your system of record stays where it is.
Who it's for
Built for many sources, one standard
WISEPIM for enterprise fits when many parties deliver data for the same products and someone has to decide which value is correct.
Built for you if
- You manage 10,000 or more SKUs that arrive from several sources, countries or teams
- You are a buying group, member organization, multi-brand group, global distributor or large manufacturer
- Members, brands or suppliers each describe the same product their own way, with no central standard
- You have written requirements for terminology, human review or uptime
- You have an executive sponsor and an operational owner for product data
- You want the rollout scoped and budgeted before it starts
Probably not yet if
- Your data comes from one source and one team: our pages for wholesalers and webshops fit you better
- There is no governance requirement yet: start on a published plan and grow into it
- You just started a migration to a new PIM: finish it first, then add WISEPIM next to it
Not sure? Bring two versions of the same product from different sources to a demo and see how WISEPIM settles them.
Why enterprises add a PIM layer
Where enterprise product data breaks
When many parties supply data for the same products, the question is no longer where the data lives. It is who decides which value is correct.
Two members, two versions of one SKU
One member writes "stainless steel", the next "inox", a third leaves the field empty. Without a central standard, every channel shows a different product.
Every source delivers its own format
Suppliers, brands and country teams send spreadsheets, XML and ERP exports in their own structure, and someone maps them by hand every time.
Terminology drifts across brands and languages
Approved terms, forbidden words and brand voice live in style guides nobody opens while writing, so each market drifts its own way.
Your PIM stores data but does not improve it
The incumbent PIM or ERP holds the records. Enrichment, translation and quality checks still happen in spreadsheets and agencies around it.
Governance needs proof, not intent
Policy says every text gets human review before it goes live. Without workflows and a log, nobody can show that it happened.
Replatforming is the risk nobody wants
Replacing a PIM that dozens of teams and integrations depend on is a multi-year project. You need better data without that migration.
Enterprise Catalog: Before & After AI
See how WISEPIM enriches enterprise catalog content, from raw supplier data to channel-ready copy.
Show before or after
Drag the handle or use the arrow keys to compare
| What changed | Before | After |
|---|---|---|
| Words in description | 7 | 56 |
| Filled attributes | 0 | 17 |
| Sections | 0 | 6 |
Impact
- SEO-optimized with movement, materials, and key specsSEO Optimization
- Story-driven copy with materials, specs, and use casesConversion Optimization
- Added GTIN/MPN, movement and case data with units, compliance and dealer documentationComplete Attribute Sheet
How WISEPIM solves it
What central data teams get
Six jobs WISEPIM takes on for a central data team, each backed by a feature you can open in the product.
One standard across every source
Families decide which attributes apply and which are required. Code sets, synonyms and value merging turn "inox", "stainless" and "stainless steel" into one approved value.
Two members describing the same SKU end up with the same record.
A project per brand or member
Each brand, member or country gets its own project and its own users. Copy products between projects and keep shared products in sync.
The central team sets the standard, local teams keep their own space.
Terminology written down once
The Knowledge Library holds brand voice, approved terms and channel rules. Every AI enrichment and translation reads it, and the linguistic review scores translations against your term glossary.
Every market writes in the approved words.
Rules that stop bad data
Quality Guard checks products against your rules with severity and scope, quarantines what fails and keeps an audit log. The same rules limit what AI is allowed to write.
Incomplete or off-standard products stop before export.
People approve, AI does the volume
Turn on review for AI changes, for the whole project or per attribute, and reviewers accept, edit or reject each suggestion in the Review queue. The AI quality review flags weak content, duplicates and outliers first.
Human review stays the rule without slowing the catalog down.
Access and security you can document
Admin, Editor, Viewer and custom roles per project, with field-level edit rights, unlimited users, MFA with an authenticator app or passkeys, EU data storage and a 99.9% uptime SLA. SOC 2 Type II aligned.
Your security review gets answers in writing.
Platform tour
What a central data team runs in WISEPIM
Six areas of the product, each one you can open in a demo. Click through them in the order your team asks about them.
One data model for every source
Families, attributes, code sets and units define what a complete product looks like, whichever member, brand or supplier sent it.
- Families decide which attributes apply and which are required
- Code sets, synonyms and value merging turn every spelling into one approved value
- Variants stay together in product families
- BMEcat files and their ETIM classes are recognized on import
AI that writes in your words
AI drafts descriptions, attributes, SEO fields and translations in bulk, and reads your Knowledge Library on every run.
- Brand voice, approved terms and channel rules live in the Knowledge Library
- Pick the prompt for each action, or write your own with your tone of voice
- Translation into 70+ languages, scored against your term glossary
- Web research fills product specs from the web
- AI translation and category classification are 95%+ accurate
People approve, rules hold the line
Reviewers decide on AI output, Quality Guard holds back what fails your rules, and every change stays traceable.
- A Review queue: accept, edit or reject each AI suggestion per field
- Review AI changes before they are saved, for the whole project or per attribute
- Quality Guard rules with severity, scope and quarantine, plus ready rule packs for Google Shopping, Amazon, bol, Kaufland and more
- An audit log of every rule result
- Before and after values for every product change, with undo and import rollback
Recurring work runs on its own
Automation Builder chains triggers, conditions and actions into flows your team designs once and reuses.
- Start on a schedule, after an import or export, when a product or its quality changes, or from a webhook
- Select, filter, edit, enrich, export, call an API and notify as steps
- A review gate pauses a flow until someone decides on the suggestions
- Catalog Jobs handle larger cleanups, such as turning look-alikes into variants
Next to the systems you already run
WISEPIM is the layer next to your PIM and ERP. Akeneo syncs both ways; other systems connect by file, feed or the REST API.
- Two-way Akeneo connector
- REST API with project keys, 600 requests a minute by default
- Supplier files by upload, link, FTP, SFTP or a dedicated inbound email address
- Feed Hub feeds for Google Shopping, Meta, ChatGPT Shopping, Copilot and Perplexity, and a schema.org JSON-LD feed
- Shopify Plus, Magento 2, WooCommerce, Mirakl (beta), Google Merchant Center and more
A project per brand, member or country
Each brand, member or market gets its own project with its own team, rules and channels, inside one organization.
- Copy products between projects and keep shared products in sync
- Admin, Editor, Viewer and custom roles, with field-level edit rights
- Unlimited users on every plan
- Share the organization's AI credits, or give each project a fixed budget
- Brand Portals share a read-only catalog with retailers and partners
Architecture
Where WISEPIM sits in your stack
Your systems of record stay where they are. WISEPIM reads from them, improves the content and hands it to every channel.
Your sources
Akeneo
Import products and push the enriched content back.
ERP and other PIMs
CSV, Excel or XML exports, or the REST API.
Supplier files
BMEcat and spreadsheets by upload, link, FTP, SFTP or email.
Databricks
Import product data from your lakehouse.
WISEPIM
One standard
Families, code sets and value merging.
AI enrichment and translation
Reads your Knowledge Library on every run.
Review and Quality Guard
A Review queue and rules before export.
Projects and roles
A space per brand or member, one organization.
Your channels
Webshops
Shopify Plus, Magento 2, WooCommerce and more.
Marketplaces
Mirakl (beta), Kaufland and bol (beta).
Google Merchant Center
Products straight to Shopping.
Feeds and API
Feed Hub feeds for Channable, comparison sites and AI shopping engines, plus the REST API.
Order data comes back from Shopify, WooCommerce, Magento 2, CCV Shop and Lightspeed, so analytics show which products sell.
Integrations
Next to the systems you run
WISEPIM is the layer next to your PIM and ERP, not the replacement. Akeneo syncs both ways. Other PIMs and ERPs connect by file or the REST API, which is included from the Scale plan.
- AkeneoAlready on Akeneo? Import products, enrich and translate them, and push the updates back.
- Shopify PlusImport from and publish to Shopify Plus stores, including metafields.
- Magento 2Import from and publish to Magento 2 stores, with order import for analytics.
- MiraklExport enriched products to Mirakl-based marketplaces.
- Google Merchant CenterExport products directly to Google Merchant Center.
- ChannableHand Channable an enriched, translated feed URL to distribute further.
- DatabricksImport product data from Databricks into WISEPIM.
In the product
One rulebook for every party
Quality Guard shows the catalog score, each rule with its severity and scope, and the products held back from export, so the central team sees where each brand or member stands.
Security and procurement
Your security review, answered
What is in place today and what is not, in one place for your IT and procurement teams.
In place today
- 99.9% uptime SLA
- Part of the agreement.
- SOC 2 Type II aligned
- Controls follow SOC 2 Type II. The formal audit has not taken place yet.
- EU data storage under GDPR
- Product data is stored in the EU. A data processing agreement is available.
- Encryption
- AES-256 at rest and TLS 1.2 or higher in transit.
- No AI training on your data
- Your product data is never used to train AI models.
- Roles per project
- Admin, Editor, Viewer or a custom role, which can be limited to specific product fields.
- Multi-factor sign-in
- An authenticator app or passkeys, with recovery codes.
- Change history
- Before and after values for every product change, kept up to 90 days on Enterprise.
- Scoped API keys
- Keys per project with their own rate limit, which you can rotate or revoke.
Not available today
- SAML single sign-on and SCIM provisioning. Sign-in runs through email and password, Google or LinkedIn.
- Requiring MFA for every member. Each user turns it on for their own account.
- Approve or publish permissions per role. Review runs through the Review queue and review gates.
- A completed SOC 2 Type II report.
We are working on all of these and aim to complete them in Q1 2027.
Send your security questionnaire with your demo request, and we answer it before the pilot starts.
Compared
Layer, suite, MDM or spreadsheets
Most enterprises already own a PIM, an ERP or an MDM. The question is where enrichment, translation and governance of sellable product content should happen.
| What you need | WISEPIM | Enterprise PIM suites | MDM platforms | Spreadsheets and agencies |
|---|---|---|---|---|
| One standard across sources | Families, code sets, synonyms and value merging | Yes, modelled during implementation | Yes, focused on master records | Agreed per file, by hand |
| Content and translation at volume | AI drafts in bulk, reviewers approve, 70+ languages | Often an add-on or a separate tool | Not what it is built for | Copywriters and translation agencies |
| Review and rules | Review queue, review gates, Quality Guard and audit log | Workflows, depth varies by product | Strong on data stewardship | Email threads and file versions |
| Works with what you have | Two-way with Akeneo, file or API for the rest | Replaces or becomes the system of record | Becomes the system of record | Works anywhere, connects to nothing |
| First result | A pilot on one brand or product family | Usually after a multi-month implementation | Usually after a multi-month programme | Today, but it does not scale |
| Price | Published plans up to 50,000 products, Enterprise quoted on scope | Usually quoted on request | Usually quoted on request | Paid in hours |
WISEPIM does not offer SAML SSO or SCIM provisioning today; both are in progress, aiming for Q1 2027. Sign-in runs through email and password, Google or LinkedIn, with optional MFA.
Compare the best PIM softwareHow a rollout starts
From one brand to the group
Enterprise rollouts are scoped up front with your sponsor and data owner, then start small on purpose: one brand, member or product family first, so the standard is proven before it scales.
Scope it with a sponsor and an owner
Before the start
We agree the pilot scope, sources, languages, review roles and success criteria with your executive sponsor and the person who owns product data day to day.
Pilot on one brand or product family
First weeks
Import the pilot range from Akeneo, a file or the API. Set up families, attributes and code sets, and write your terminology and channel rules into the Knowledge Library. AI fills and translates, reviewers approve in the Review queue.
Roll the standard out to every party
After the pilot
Copy the pilot setup to a project per brand or member, keep shared products in sync across projects and switch on Quality Guard rules for each channel.
Proof at scale
Running at enterprise volume today
WISEPIM platform figures as of October 2026, and a named enterprise customer.
- products managed by customers in production
- 50M+
- WISEPIM platform data
- products enriched across 70+ languages and 20+ countries
- 150M+
- WISEPIM platform data
- of SKUs at Euronics, with a WISEPIM management layer on its product data warehouse
- Millions
- Euronics case
- uptime in the SLA
- 99.9%
- WISEPIM SLA
Price
What enterprise PIM costs
Published plans run up to 50,000 products with unlimited users. Above that, or with many projects and integrations, Enterprise is quoted as a platform license plus an AI credit volume sized to your catalog.
Scale
A pilot on one brand or product family, with API access.
€999
per month, billed yearly, or €1,299 month to month.
- Up to 20,000 products
- 70,000 AI credits per month
- All languages included
- REST API with scoped keys
- Quality Guard and advanced analytics
- Unlimited users
Pro Plus
The largest published plan, for a full range on one standard.
€1,499
per month, billed yearly, or €1,949 month to month.
- Up to 50,000 products
- 150,000 AI credits per month
- All languages included
- Everything in Scale
- Room for a whole brand or member catalog
- All languages included, no language add-ons
Enterprise
A platform license plus AI usage, for 50K+ products
Built for catalogs of 50,000+ products
- Dedicated account manager
- White-glove onboarding and setup
- Custom integrations built for you
- License sized to your catalog, up to 5M products
- Priority support with an SLA
- Custom prompts and content rules set up for your brand
AI usage is billed separately from the license, at a credit volume sized to your catalog and the runs you need.
Every plan includes every language and unlimited users. AI works out to a few cents per product depending on your plan. Above 50,000 products, or with many projects and integrations, Enterprise is quoted.
FAQ
Enterprise PIM questions
What central data teams ask before they bring WISEPIM in.
Still have questions?
Can't find the answer you're looking for? Please get in touch with our team.
Book an enterprise demoOne product standard for every member.
Book an enterprise demo and bring two versions of the same product from different sources. We show how WISEPIM settles them, then scope a pilot on one brand or product family.
Maintained byDiego NijboerCo-Founder & CTO