WISEPIM connects Google Analytics to your sales data and maps every euro of revenue to the source, medium or campaign that drove it, so you know exactly where to spend next and where to stop.
Most ecommerce platforms attribute revenue to the last click, whoever gets credit for the final touch point before checkout. That means your organic search, email nurture sequences and referral partners go uncredited, and your paid ads look better than they are. Budget flows to the squeaky wheel, not the real driver.
WISEPIM pulls session and revenue data from Google Analytics and presents it by source, medium and campaign in a single attribution view. Direct, organic, referral and paid sit side by side so you can compare the economics of every channel at a glance, without exporting to a spreadsheet.
Campaign-level detail lets you go further: see which specific campaigns, ad groups or UTM parameters are generating revenue versus just traffic, and filter out the campaigns burning budget on sessions that never convert.
From GA4 connection to a ranked campaign ROI list in four steps.
Link your GA4 property in WISEPIM settings. Session, source, medium and campaign data flows in automatically alongside your sales data.
See total revenue attributed to each traffic source, direct, organic search, paid search, social, email, referral and more, for any date range.
Open the campaign performance table to compare attributed revenue, sessions and conversion rate by UTM campaign. Sort by revenue to find your real earners and your budget drains.
Download the attribution report as CSV and take it into your next media planning or agency review. Use the ranked campaign list to reallocate budget with confidence.
Stop guessing which campaigns are actually driving revenue.
Which traffic source generates the most revenue for my store?
What is the conversion rate and revenue contribution of paid versus organic traffic?
Which specific campaigns have the highest return on ad spend?
How much revenue comes from direct, referral and email channels?
Which UTM campaigns are driving sessions but not converting to sales?
How did my marketing channel mix shift compared to the previous period?
Marketing attribution stops budget flowing to the loudest channel and starts it flowing to the most profitable one.
Map every euro of revenue to the source, medium or campaign that generated it.
Reallocate budget away from high-traffic, low-revenue campaigns to the ones that actually convert.
Identify and cut campaigns burning budget on sessions that never turn into orders.
Step-by-step guides, best practices and worked examples for every WISEPIM report.
Keep exploring the WISEPIM intelligence suite, every report turns raw data into a decision you can act on today.
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