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Channel analytics

Compare every sales channelRevenue, share and AOV, one table.

WISEPIM brings every sales channel into one performance comparison, revenue share, average order value, order volume and period-over-period trends, so you can invest in what works and fix what doesn't.

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  • Per channelRevenue & AOV tracked
  • Real-timeChannel comparison

Why it matters

One channel never shows the whole picture

When you sell across Shopify, Amazon, bol.com and a wholesale portal, each dashboard gives you its own slice of the truth. None of them show you which channel is growing, which is stagnating and where your marketing budget is earning a return. You end up making channel decisions on instinct.

WISEPIM aggregates every connected channel into a single performance comparison. The revenue donut shows share at a glance. The channel table breaks down average order value, order count and revenue contribution side by side, so you can see whether the channel with the most orders is actually the one with the best economics.

Period comparison makes the picture dynamic. See which channels gained or lost share between any two periods, export the data for board reporting, and use the same view to spot when a channel sync breaks before it costs you sales.

How it works

How the comparison works

From fragmented dashboards to a unified channel view in four steps.

  1. Connect your channels

    Link Shopify, WooCommerce, Magento, Lightspeed, Amazon, bol.com and more. Revenue and order data flows in automatically on every sync.

  2. Read the revenue donut

    See each channel's share of total revenue at a glance. Hover any segment for the full breakdown, revenue, orders and AOV for the selected period.

  3. Drill into the performance table

    Sort channels by revenue, AOV, order count or revenue share. Set a comparison period to see which channels are trending up and which are sliding.

  4. Export and act

    Download the channel comparison table as CSV for board decks, budget reviews or agency briefings, or hand the insight to your marketing team directly from WISEPIM.

What you'll learn

Questions this report answers

Stop guessing which channels deserve more of your marketing budget.

  • Which sales channel generates the most revenue and the healthiest margin?
  • How does average order value differ across my channels?
  • Which channel grew or lost revenue share compared to last period?
  • Where is my order volume concentrated, and is that the same channel as my revenue?
  • Which channel has the highest return rate and is it hurting overall profitability?
  • Is a channel sync error silently costing me orders right now?

The payoff

Invest in the channels that earn it

Channel performance analytics replaces gut-feel with a data-backed budget conversation.

  • Channel economics

    See revenue, AOV and order share side by side for every connected channel.

  • Budget decisions

    Allocate marketing spend to channels with the strongest economics, not just the most orders.

  • Issue detection

    Spot a broken channel sync before it turns into missed orders and lost revenue.

FAQs

Questions about Channel performance

What teams usually want to know before switching this report on.

Still have questions?

Can't find the answer you're looking for? Please get in touch with our team.

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WISEPIM connects to Shopify, WooCommerce, Magento, Lightspeed, Amazon, bol.com and a growing list of integrations. Every connected channel feeds into the same performance comparison so the report is always complete.

AOV is total channel revenue divided by the number of orders placed on that channel in the selected period, after refunds are subtracted. You can compare AOV across channels for any date range, day, week, month or custom.

Yes. Select any comparison period, previous period, same period last year or a custom range, and the channel table shows the change in revenue, orders, AOV and share for each channel.

Products listed on multiple channels are tracked separately per channel so you can see, for example, whether the same SKU performs differently on Amazon versus your own webshop, and which channel drives the better economics for that product.

Yes. Export the full channel performance table to CSV at any time, useful for board reports, agency briefs or feeding into your own BI tools alongside the WISEPIM dashboard.

Compare your own channelsOne table, one definition.

The channel report puts revenue, order share and average order value side by side, with period-over-period movement.

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Read the analytics docs

Step-by-step guides, best practices and worked examples for every WISEPIM report.

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