Channel analytics

Multi-channel sales analytics that shows where revenue comes from

WISEPIM brings every sales channel into one performance comparison, revenue share, average order value, order volume and period-over-period trends, so you can invest in what works and fix what doesn't.

Per channel
Revenue & AOV tracked
Real-time
Channel comparison
Why it matters

Why a single-channel view of revenue misleads you

When you sell across Shopify, Amazon, bol.com and a wholesale portal, each dashboard gives you its own slice of the truth. None of them show you which channel is growing, which is stagnating and where your marketing budget is earning a return. You end up making channel decisions on instinct.

WISEPIM aggregates every connected channel into a single performance comparison. The revenue donut shows share at a glance. The channel table breaks down average order value, order count and revenue contribution side by side, so you can see whether the channel with the most orders is actually the one with the best economics.

Period comparison makes the picture dynamic. See which channels gained or lost share between any two periods, export the data for board reporting, and use the same view to spot when a channel sync breaks before it costs you sales.

How it works

How to compare sales channel performance in WISEPIM

From fragmented dashboards to a unified channel view in four steps.

1

Connect your channels

Link Shopify, WooCommerce, Magento, Lightspeed, Amazon, bol.com and more. Revenue and order data flows in automatically on every sync.

2

Read the revenue donut

See each channel's share of total revenue at a glance. Hover any segment for the full breakdown, revenue, orders and AOV for the selected period.

3

Drill into the performance table

Sort channels by revenue, AOV, order count or revenue share. Set a comparison period to see which channels are trending up and which are sliding.

4

Export and act

Download the channel comparison table as CSV for board decks, budget reviews or agency briefings, or hand the insight to your marketing team directly from WISEPIM.

What you'll learn

Questions this report answers

Stop guessing which channels deserve more of your marketing budget.

Which sales channel generates the most revenue and the healthiest margin?

How does average order value differ across my channels?

Which channel grew or lost revenue share compared to last period?

Where is my order volume concentrated, and is that the same channel as my revenue?

Which channel has the highest return rate and is it hurting overall profitability?

Is a channel sync error silently costing me orders right now?

The payoff

Invest in the channels that earn it

Channel performance analytics replaces gut-feel with a data-backed budget conversation.

Clearer

Channel economics

See revenue, AOV and order share side by side for every connected channel.

Smarter

Budget decisions

Allocate marketing spend to channels with the strongest economics, not just the most orders.

Faster

Issue detection

Spot a broken channel sync before it turns into missed orders and lost revenue.

FAQs

Read the analytics docs

Step-by-step guides, best practices and worked examples for every WISEPIM report.

Step-by-step guidesBest practicesFull reference
Read the Docs

Related analytics insights

Keep exploring the WISEPIM intelligence suite, every report turns raw data into a decision you can act on today.

Ready to make your product content work harder?

Join e-commerce brands that use WISEPIM to create product content that converts.

Calculate Your ROI