What changed and why, ranked across revenue, margin, returns and data quality
3 products sold below cost. Worst: Mechanical Keyboard TKL - Brown Switch at -11.4% margin (-870 EUR).
Look into thisRecoverable
€1.7K
Estimate based on this report.
In this finding
Largest signal in each category. Findings can overlap; these amounts are not additive or a forecast.
214 refunded orders, a 7.2% return rate, cost 18,260 EUR this period.
Look into thisRevenue fell 12% versus the prior period. Check stock-outs, channel mix and your biggest decliners.
Look into this69 previously active customers worth 28,400 EUR in lifetime revenue have drifted into at-risk segments. A targeted win-back beats acquiring brand-new buyers.
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Orders from Bol.com are returned at 14.6% versus your 7.2% average, costing 6,400 EUR. Check listings, sizing and fulfilment on that channel.
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9 out-of-stock products generated 11,840 EUR before selling out. Restocking protects that revenue.
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Low-quality products (grade D/F) are returned at 18.1% versus 2.1% for grade A. Review return reasons and product content to investigate the difference.
Look into thisGoogle Shopping drives 31% of sales (24,300 EUR) but those products average a 52 quality score (grade D/F). Enriching them lifts conversion on your busiest channel.
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12 search terms send you 8,600 monthly impressions from page 2 of Google, yet none are tracked. 'standing desk' alone gets 3,200 impressions at position 12.
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'standing desk mat' returned no results 142 times. These are demand signals and merchandising gaps.
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