Search & Discovery

See what customers search for and how well your store answers them

Total Searches
13.7K
+8.7%
Search Conversion
2.9%
+3.3%
Click-Through Rate
46.5%
+2.1%
Listed zero-result searches
621
Unique Queries
1.9K
+5.4%
Best converter: "office chair with lumbar support", 10.3% of 87 searches converted
Most specific: "mechanical keyboard with hot swap switches" (6 words, 92 searches)
5 search terms returned no results 5 or more times (621 searches with nothing to show)

Zero Result Searches

Queries that need attention

QUERYSEARCHESSTATUS
iphone 16 case159
Recurring
eco friendly water bottle148
Recurring
ergonomic mouse pad136
Recurring
bamboo desk organizer104
Recurring
wireless charging stand74
Recurring

Search Funnel

From search to conversion

100.0%21.6%2.4%

Searches

13.7K

Clicks

3.0K

โ†“ 78.4%

Conversions

328

โ†“ 88.9%

13.7K

Total visitors

328

Conversions

2.4%

Overall rate

Top Queries

Searches, clicks, and conversion per term

QUERYSEARCHESCLICKSCONVERSIONSCONVERSION RATE
yoga mat1.2K504605.1%
backpack778265293.7%
running shoes713428567.9%
smartwatch545262397.2%
laptop stand448260265.8%
monitor37413882.1%
keyboard313138123.8%
water bottle290191196.6%
desk lamp243102104.1%
wireless headphones208146125.8%
wireless headphones noise cancelling16496116.7%
adjustable laptop stand for desk1387985.8%
running shoes for wide feet1216375.8%
water bottle with time markers1045865.8%
mechanical keyboard with hot swap switches925155.4%
office chair with lumbar support8754910.3%
usb c hub for macbook pro744145.4%
desk lamp with wireless charging613334.9%
travel backpack 40l carry on482424.2%
yoga mat extra thick non slip361925.6%

What this tells you

Read on search intent

A healthy mix of broad and specific queries.

Search demand on Google

What shoppers search for on Google, from your connected Search Console

Open the full SEO report
Google clicks
34.5K
Impressions
1.0M
Avg. CTR
3.4%
Avg. position
5.8

Top Google queries

Ranked by impressions โ€” real demand for your catalog

QUERYIMPRESSIONSCLICKSCTRPOSITION
wireless headphones96.4K4.8K5.0%2.4
noise cancelling headphones78.2K3.1K4.0%3.1
ergonomic office chair71.2K2.9K4.1%4.8
running shoes68.9K2.2K3.2%5.2
laptop stand61.8K2.6K4.2%2.8
standing desk electric55.6K1.5K2.8%6.4
smartwatch52.1K1.7K3.3%5.9
mechanical keyboard44.3K2.0K4.5%3.6
smart led strip lights41.2K7601.8%9.4
usb c hub34.6K1.3K3.7%4.4
yoga mat33.2K1.1K3.3%6.1
4k webcam31.8K1.5K4.6%3.2
blue light glasses31.8K2400.8%16.2
travel backpack30.8K9103.0%6.8
desk lamp29.7K1.1K3.8%4.1
water bottle insulated27.4K9603.5%5.4
monitor 27 inch26.9K8803.3%5.7
phone case magsafe24.8K7202.9%7.2
mouse pad large21.4K7603.6%4.9
hdmi cable 8k braided21.4K3601.7%11.8
wireless charging stand19.8K4802.4%8.1
portable ssd 2tb18.6K6403.4%3.9
laptop sleeve 14 inch17.2K5203.0%6.3
ergonomic mouse16.4K3902.4%8.8
bamboo desk organizer14.6K4102.8%7.6

Missed demand

Queries with real impressions but far fewer clicks than expected for their position

QUERYIMPRESSIONSPOSITIONYOUR CTREXPECTED CTR
ergonomic office chair71.2K4.8
4.1%
8.2%
running shoes68.9K5.2
3.2%
6.4%
standing desk electric55.6K6.4
2.8%
5.2%
smart led strip lights41.2K9.4
1.8%
3.8%
blue light glasses31.8K16.2
0.8%
2.1%
travel backpack30.8K6.8
3.0%
4.6%
phone case magsafe24.8K7.2
2.9%
4.4%
hdmi cable 8k braided21.4K11.8
1.7%
2.8%
wireless charging stand19.8K8.1
2.4%
4.1%
ergonomic mouse16.4K8.8
2.4%
3.6%

These queries show demand you're not capturing yet. Stronger titles and meta descriptions usually close the gap.

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