Search & Discovery
Beta
See what customers search for and how well your store answers them
+8.7%
+2.4%
+2.1%
+0%
+5.4%
Best converter: "running shoes", 7.9% of 713 searches converted
Most specific: "yoga mat" (2 words, 1171 searches)
5 search terms returned no results 5 or more times (621 searches with nothing to show)
Zero Result Searches
Queries that need attention
| QUERY | SEARCHES | STATUS |
|---|---|---|
| iphone 16 case | 159 | Recurring |
| eco friendly water bottle | 148 | Recurring |
| ergonomic mouse pad | 136 | Recurring |
| bamboo desk organizer | 104 | Recurring |
| wireless charging stand | 74 | Review |
Search Funnel
From search to conversion
Searches
100.0%
Clicks
18.0%
↓ 82.0%
Conversions
2.0%
↓ 88.9%
13.5K
Total Visitors
271
Conversions
2.0%
Overall Rate
Top Queries
Searches, clicks, and conversion per term
| QUERY | SEARCHES | CLICKS | CONVERSIONS | CONVERSION RATE |
|---|---|---|---|---|
| yoga mat | 1.2K | 504 | 60 | 5.1% |
| backpack | 778 | 265 | 29 | 3.7% |
| running shoes | 713 | 428 | 56 | 7.9% |
| smartwatch | 545 | 262 | 39 | 7.2% |
| laptop stand | 448 | 260 | 26 | 5.8% |
| monitor | 374 | 138 | 8 | 2.1% |
| keyboard | 313 | 138 | 12 | 3.8% |
| water bottle | 290 | 191 | 19 | 6.6% |
| desk lamp | 243 | 102 | 10 | 4.1% |
| wireless headphones | 208 | 146 | 12 | 5.8% |
What this tells you
Read on search intent
A healthy mix of broad and specific queries.
Holiday impact
Search and order uplift around key shopping dates
| EVENT | DESCRIPTION | SEARCH UPLIFT | ORDER UPLIFT |
|---|---|---|---|
| Black Friday | Black Friday sales | 4.6x | 4.2x |
| Cyber Monday | Cyber Monday deals | 3.8x | 3.5x |
| Singles' Day | 11.11 shopping event | 2.6x | 2.4x |
| Sinterklaas | Dutch gift-giving holiday | 2.3x | 2.1x |
| Christmas Eve | Last-minute shopping | 2.2x | 2.0x |
| Valentine's Day | Valentine's shopping | 2.0x | 1.8x |
| Boxing Day | Post-Christmas sales | 2.0x | 1.9x |
| Back to School | Back to school shopping | 1.9x | 1.6x |
| King's Day | Dutch national holiday | 1.7x | 1.5x |
| Mother's Day | Mother's Day (2nd Sunday May) | 1.7x | 1.5x |
| Easter | Easter weekend (approximate) | 1.5x | 1.4x |