Customer Insights
Beta
Understand how customers behave and how much they're worth over time
Customer composition
How your customers split between new buyers, returning buyers, and engagement groups
Segment performance
Detailed breakdown by customer segment
| SEGMENT | COUNT | % OF TOTAL | AVG ORDER VALUE | REVENUE SHARE |
|---|---|---|---|---|
Champions | 32 | 16.0% | € 1.244 | |
Loyal | 38 | 19.0% | € 1.030 | |
Can't Lose | 8 | 4.0% | € 1.373 | |
Potential | 28 | 14.0% | € 901 | |
At Risk | 12 | 6.0% | € 944 | |
Need Attention | 16 | 8.0% | € 858 | |
Promising | 20 | 10.0% | € 815 | |
New | 26 | 13.0% | € 729 | |
About to Sleep | 12 | 6.0% | € 772 | |
Hibernating | 5 | 2.5% | € 686 | |
Lost | 3 | 1.5% | € 601 |
Top customers
Highest value customers by total spend
| CUSTOMER | ORDERS | TOTAL SPENT |
|---|---|---|
| olivia.bennett@gmail.com | 24 | € 15.443 |
| liam.carter@outlook.com | 22 | € 14.156 |
| emma.rodriguez@fastmail.com | 20 | € 12.869 |
| noah.patel@proton.me | 18 | € 11.582 |
| ava.thompson@company.io | 16 | € 10.295 |
| william.nguyen@gmail.com | 14 | € 9.008 |
| sophia.martin@outlook.com | 12 | € 7.721 |
| james.walker@fastmail.com | 10 | € 6.434 |
| isabella.garcia@proton.me | 8 | € 5.148 |
| benjamin.lee@company.io | 6 | € 3.861 |