Customer Insights
Beta
Understand customer segments and lifetime value
+12.0%
+9.9%
+5.3%
+0.1%
- Customer Growth
Customer Segments
New Customers
Returning
Loyal
At Risk
Churned
Customer Health (RFM)
Recency, Frequency, Monetary indicators
Recent (0-30d)35%
Frequent (4+ orders)35%
High Value ($250+)45%
Segment Performance
Detailed breakdown by customer segment
| SEGMENT | COUNT | % OF TOTAL | AVG ORDER VALUE | LIFETIME VALUE | CHURN RISK |
|---|---|---|---|---|---|
New Customers | 71 | 35.5% | € 893 | € 328 | |
Returning | 63 | 31.5% | € 907 | € 1.583 | |
Loyal | 57 | 28.5% | € 913 | € 11.448 | |
At Risk | 7 | 3.5% | € 911 | € 467 | |
Churned | 2 | 1.0% | € 1.006 | € 138 |
-0.7%
+216.7%
Top tier
Need attention
Cohort Retention
Jan 2024
Feb 2024
Mar 2024