Customer Insights
Beta
Understand customer segments and lifetime value
+12.0%
+9.9%
+5.3%
+0.3%
- Customer Growth
Customer Segments
New Customers
Returning
Loyal
At Risk
Churned
Customer Health (RFM)
Recency, Frequency, Monetary indicators
Recent (0-30d)35%
Frequent (4+ orders)35%
High Value ($250+)45%
Segment Performance
Detailed breakdown by customer segment
| SEGMENT | COUNT | % OF TOTAL | AVG ORDER VALUE | LIFETIME VALUE | CHURN RISK |
|---|---|---|---|---|---|
New Customers | 61 | 30.5% | € 969 | € 299 | |
Returning | 78 | 39.0% | € 975 | € 1.648 | |
Loyal | 46 | 23.0% | € 983 | € 10.930 | |
At Risk | 11 | 5.5% | € 1.024 | € 316 | |
Churned | 4 | 2.0% | € 939 | € 131 |
+1.5%
+21.1%
Top tier
Need attention
Cohort Retention
Jan 2024
Feb 2024
Mar 2024