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Gross Margin

Revenue minus known product cost; excludes fees, shipping, tax, returns, and advertising

21.0% of your sales revenue has no product cost set, so margin is partly blind. Import costs to see true profit.

Add product costs

Promotions cost €9.2K this period (6.0% of subtotal).

Gross margin
31.6%
-1.6pp
Gross profit
€38.3K
+3.4%
Revenue (costed)
€121.3K
+8.6%
Cost of goods
€83.0K
+11.2%

Selling below cost

Every unit sold loses money, so raise the price or fix the cost.

These products cost you €2.2K this period.

SKUNameUnitsRevenueUnit costGross profitMarginContentAction
WP-KEY-MECH-TKLMechanical Keyboard TKL - Brown Switch96€7.6K€88-€864
-11.4%
38
Fix price
WP-HUB-USBC-7P7-Port USB-C Docking Hub140€8.3K€64-€700
-8.5%
35
Fix price
WP-MOUSE-VERT-ERGVertical Ergonomic Mouse - Wireless74€2.9K€42-€222
-7.7%
52
Fix price
WP-RISER-BAMBOOBamboo Monitor Riser with Drawer52€2.3K€49-€208
-8.9%
58
Fix price
WP-HEADSET-BT-NCNoise-Cancelling Bluetooth Headset38€4.9K€134-€190
-3.9%
47
Fix price

Pricing rules impact

Expected catalog margin per channel with your pricing rules applied, based on 428 costed products.

Manage rules

All channels

38.4% → 42.1%

312 products adjusted

amazon

34.9% → 39.6%

118 products adjusted

bol.com

36.2% → 40.8%

96 products adjusted

webshop

41.1% → 43.5%

98 products adjusted

Revenue by margin band

How much revenue sits at each margin level, where grey is revenue with no cost set

Profit by category

Categories ranked by the profit they actually earn; label shows margin

Profit by product

Top sellers by revenue, with the margin each one actually earns

3 of your best sellers have thin product content. Filling it in protects your best margin. Review content quality

SKUNameRevenueUnitsUnit costGross profitMarginContentAction
WP-CHAIR-MESH-02AirMesh Task Chair - Graphite€23.9K120——No cost
66
Review
WP-CHAIR-ERGO-01ErgoFlex Office Chair - Charcoal€21.4K86€120€11.1K
51.8%
78
Review
WP-DESK-STAND-44Standing Desk Converter 80cm€13.2K74€96€6.1K
46.4%
91
Review
WP-MON-ARM-DUALDual Monitor Arm - Gas Spring€11.7K132€41€6.3K
53.9%
64
Review
WP-LAMP-LED-PROProLight LED Desk Lamp - Dimmable€10.3K210€47€420
4.1%
88
Review
WP-DOCK-TB4-PROThunderbolt 4 Docking Station€10.1K46€168€2.3K
23.3%
74
Review
WP-WEBCAM-4K4K Streaming Webcam with Privacy Cover€8.4K88——No cost
41
Review
WP-HUB-USBC-7P7-Port USB-C Docking Hub€8.3K140€64-€700
-8.5%
35
Review
WP-CABLE-MGMT-XLCable Management Tray XL€7.7K320€7€5.4K
70.8%
72
Review
WP-KEY-MECH-TKLMechanical Keyboard TKL - Brown Switch€7.6K96€88-€864
-11.4%
38
Review
WP-STOOL-ACTIVEActive Sitting Stool - Adjustable€7.5K58€84€2.6K
34.9%
83
Review
WP-LIGHT-BAR-MONMonitor Screen Light Bar - USB-C€6.6K96€44€2.4K
36.2%
77
Review
WP-HEADSET-BT-NCNoise-Cancelling Bluetooth Headset€4.9K38€134-€190
-3.9%
47
Review
WP-MAT-ANTI-FATAnti-Fatigue Standing Mat€4.6K118€18€2.5K
53.8%
81
Review
WP-MOUSE-VERT-ERGVertical Ergonomic Mouse - Wireless€2.9K74€42-€222
-7.7%
52
Review
WP-RISER-BAMBOOBamboo Monitor Riser with Drawer€2.3K52€49-€208
-8.9%
58
Review
WP-FOOT-REST-ADJAdjustable Ergonomic Footrest€2.2K64€15€1.2K
55.9%
69
Review