Gross Margin
Revenue minus known product cost; excludes fees, shipping, tax, returns, and advertising
21.0% of your sales revenue has no product cost set, so margin is partly blind. Import costs to see true profit.
Add product costsPromotions cost €9.2K this period (6.0% of subtotal).
Selling below cost
Every unit sold loses money, so raise the price or fix the cost.
These products cost you €2.2K this period.
| SKU | Name | Units | Revenue | Unit cost | Gross profit | Margin | Content | Action |
|---|---|---|---|---|---|---|---|---|
| WP-KEY-MECH-TKL | Mechanical Keyboard TKL - Brown Switch | 96 | €7.6K | €88 | -€864 | -11.4% | 38 | Fix price |
| WP-HUB-USBC-7P | 7-Port USB-C Docking Hub | 140 | €8.3K | €64 | -€700 | -8.5% | 35 | Fix price |
| WP-MOUSE-VERT-ERG | Vertical Ergonomic Mouse - Wireless | 74 | €2.9K | €42 | -€222 | -7.7% | 52 | Fix price |
| WP-RISER-BAMBOO | Bamboo Monitor Riser with Drawer | 52 | €2.3K | €49 | -€208 | -8.9% | 58 | Fix price |
| WP-HEADSET-BT-NC | Noise-Cancelling Bluetooth Headset | 38 | €4.9K | €134 | -€190 | -3.9% | 47 | Fix price |
Pricing rules impact
Expected catalog margin per channel with your pricing rules applied, based on 428 costed products.
All channels
38.4% → 42.1%
312 products adjusted
amazon
34.9% → 39.6%
118 products adjusted
bol.com
36.2% → 40.8%
96 products adjusted
webshop
41.1% → 43.5%
98 products adjusted
Revenue by margin band
How much revenue sits at each margin level, where grey is revenue with no cost set
Profit by category
Categories ranked by the profit they actually earn; label shows margin
Profit by product
Top sellers by revenue, with the margin each one actually earns
3 of your best sellers have thin product content. Filling it in protects your best margin. Review content quality
| SKU | Name | Revenue | Units | Unit cost | Gross profit | Margin | Content | Action |
|---|---|---|---|---|---|---|---|---|
| WP-CHAIR-MESH-02 | AirMesh Task Chair - Graphite | €23.9K | 120 | — | — | No cost | 66 | Review |
| WP-CHAIR-ERGO-01 | ErgoFlex Office Chair - Charcoal | €21.4K | 86 | €120 | €11.1K | 51.8% | 78 | Review |
| WP-DESK-STAND-44 | Standing Desk Converter 80cm | €13.2K | 74 | €96 | €6.1K | 46.4% | 91 | Review |
| WP-MON-ARM-DUAL | Dual Monitor Arm - Gas Spring | €11.7K | 132 | €41 | €6.3K | 53.9% | 64 | Review |
| WP-LAMP-LED-PRO | ProLight LED Desk Lamp - Dimmable | €10.3K | 210 | €47 | €420 | 4.1% | 88 | Review |
| WP-DOCK-TB4-PRO | Thunderbolt 4 Docking Station | €10.1K | 46 | €168 | €2.3K | 23.3% | 74 | Review |
| WP-WEBCAM-4K | 4K Streaming Webcam with Privacy Cover | €8.4K | 88 | — | — | No cost | 41 | Review |
| WP-HUB-USBC-7P | 7-Port USB-C Docking Hub | €8.3K | 140 | €64 | -€700 | -8.5% | 35 | Review |
| WP-CABLE-MGMT-XL | Cable Management Tray XL | €7.7K | 320 | €7 | €5.4K | 70.8% | 72 | Review |
| WP-KEY-MECH-TKL | Mechanical Keyboard TKL - Brown Switch | €7.6K | 96 | €88 | -€864 | -11.4% | 38 | Review |
| WP-STOOL-ACTIVE | Active Sitting Stool - Adjustable | €7.5K | 58 | €84 | €2.6K | 34.9% | 83 | Review |
| WP-LIGHT-BAR-MON | Monitor Screen Light Bar - USB-C | €6.6K | 96 | €44 | €2.4K | 36.2% | 77 | Review |
| WP-HEADSET-BT-NC | Noise-Cancelling Bluetooth Headset | €4.9K | 38 | €134 | -€190 | -3.9% | 47 | Review |
| WP-MAT-ANTI-FAT | Anti-Fatigue Standing Mat | €4.6K | 118 | €18 | €2.5K | 53.8% | 81 | Review |
| WP-MOUSE-VERT-ERG | Vertical Ergonomic Mouse - Wireless | €2.9K | 74 | €42 | -€222 | -7.7% | 52 | Review |
| WP-RISER-BAMBOO | Bamboo Monitor Riser with Drawer | €2.3K | 52 | €49 | -€208 | -8.9% | 58 | Review |
| WP-FOOT-REST-ADJ | Adjustable Ergonomic Footrest | €2.2K | 64 | €15 | €1.2K | 55.9% | 69 | Review |