Profitability
Revenue is vanity, margin is sanity. See real gross profit by product and category
2 product(s) are selling below cost. They are highlighted in the table below.
Profit by product
Top sellers by revenue, with the margin each one actually earns
| SKU | Name | Revenue | Units | Unit cost | Gross profit | Margin |
|---|---|---|---|---|---|---|
| WP-CHAIR-ERGO-01 | ErgoFlex Office Chair - Charcoal | €21.4K | 86 | € 120 | €11.1K | 51.8% |
| WP-DESK-STAND-44 | Standing Desk Converter 80cm | €13.2K | 74 | € 96 | €6.1K | 46.4% |
| WP-MON-ARM-DUAL | Dual Monitor Arm - Gas Spring | €11.7K | 132 | € 41 | €6.3K | 53.9% |
| WP-LAMP-LED-PRO | ProLight LED Desk Lamp - Dimmable | €10.3K | 210 | € 47 | € 420 | 4.1% |
| WP-WEBCAM-4K | 4K Streaming Webcam with Privacy Cover | €8.4K | 88 | — | — | No cost |
| WP-HUB-USBC-7P | 7-Port USB-C Docking Hub | €8.3K | 140 | € 64 | € -700 | -8.5% |
| WP-CABLE-MGMT-XL | Cable Management Tray XL | €7.7K | 320 | € 7 | €5.4K | 70.8% |
| WP-KEY-MECH-TKL | Mechanical Keyboard TKL - Brown Switch | €7.6K | 96 | € 88 | € -864 | -11.4% |
| WP-MAT-ANTI-FAT | Anti-Fatigue Standing Mat | €4.6K | 118 | € 18 | €2.5K | 53.8% |
| WP-FOOT-REST-ADJ | Adjustable Ergonomic Footrest | €2.2K | 64 | € 15 | €1.2K | 55.9% |