Returns & Refunds
See what gets returned, what it costs, and why
Return rate by data quality
Compare return rate and product-data quality without assuming one caused the other
Investigate the products behind this association
Products with a grade F data-quality score show a 18.1% return rate in this sample. Review return reasons, fit, fulfillment, pricing, and product content before deciding what to change.
Based on 78 returned of 430 sold units in this band.
Return rate over time
Daily return rate across the period
Key insight
Return rate % rose 7.8% in the second half of this period
Daily average of the last 15 days compared with the first 15 days. The number on the right is the latest day.
Refunded revenue by category
Where returns hurt the most
Return rate by channel
Share of orders refunded per sales channel
Compare your channels
Amazon returns at 12.9%, against 7.2% across all channels. That is €4.2K refunded there this period. When one channel stands out, the content sent to it, from images to sizes and specs, often does not match the real product.
Why customers return, and what to fix
Use these reason-to-field mappings as review hypotheses; fit, fulfillment, defects, and other causes may be responsible.
- Not as described61 returns€6.0K
Thin or inaccurate descriptions set the wrong expectation before the box arrives.
- Quality & material57 returns€5.6K
Absent material, build and care specs hide quality trade-offs the buyer should know up front.
- Size & fit44 returns€4.1K
Missing or vague size, dimensions and fit data lets buyers guess, and guess wrong.
- Other42 returns€3.0K
Changed mind, delivery or price reasons, not driven by product data.
Includes reasons we could not classify, such as: Changed my mind, Late delivery
- Looks different21 returns€1.7K
Too few images or weak colour/material detail means the product looks different in person.
- Wrong item / variant12 returns€1.1K
Ambiguous titles and unclear variant naming cause the wrong product to be ordered.
Most returned products
Ranked by refunded revenue. Start with the high-quality-score ones, those signal a product or fit problem.
| SKU | Name | Quality | Units | Orders | Refunded | Action |
|---|---|---|---|---|---|---|
| WP-KEY-MECH-TKL | Mechanical Keyboard TKL - Brown Switch | F · 38 | 44 | 41 | €4.9K | Review |
| WP-CHAIR-ERGO-01 | ErgoFlex Office Chair - Charcoal | F · 52 | 33 | 33 | €4.3K | Review |
| WP-WEBCAM-4K | 4K Streaming Webcam with Privacy Cover | F · 41 | 31 | 28 | €2.7K | Review |
| WP-MON-ARM-DUAL | Dual Monitor Arm - Gas Spring | F · 47 | 18 | 17 | €1.9K | Review |
| WP-LAMP-LED-PRO | ProLight LED Desk Lamp - Dimmable | B · 88 | 22 | 19 | €1.5K | Review |
| WP-DESK-STAND-44 | Standing Desk Converter 80cm | A · 91 | 11 | 11 | €1.4K | Review |
| WP-HUB-USBC-7P | 7-Port USB-C Docking Hub | F · 35 | 16 | 14 | €1.1K | Review |
| WP-WRIST-GEL-02 | Gel Wrist Rest - Memory Foam | F · 44 | 12 | 9 | €270 | Review |