Returns & Refunds

See what gets returned, what it costs, and why

Return rate
7.2%
-7.7%
Returned orders
214
-7.4%
Refunded revenue
€18.3K
-6.3%
Avg refund
€85
+1.2%

Investigate the products behind this association

Products with a grade F data-quality score show a 18.1% return rate in this sample. Review return reasons, fit, fulfillment, pricing, and product content before deciding what to change.

Based on 78 returned of 430 sold units in this band.

Enrich the riskiest productsFix data quality issues

Compare your channels

Amazon returns at 12.9% against your blended 7.2% — €4.2K refunded there this period. A channel-specific spike often means the content synced to that channel (images, sizes, specs) doesn't match what you sell.

Why customers return, and what to fix

Use these reason-to-field mappings as review hypotheses; fit, fulfillment, defects, and other causes may be responsible.

  • Not as described
    61 returns
    €6.0K

    Thin or inaccurate descriptions set the wrong expectation before the box arrives.

    Review candidate data
  • Quality & material
    57 returns
    €5.6K

    Absent material, build and care specs hide quality trade-offs the buyer should know up front.

    Review candidate data
  • Size & fit
    44 returns
    €4.1K

    Missing or vague size, dimensions and fit data lets buyers guess, and guess wrong.

    Review candidate data
  • Other
    42 returns
    €3.0K

    Changed mind, delivery or price reasons, not driven by product data.

    Includes reasons we could not classify, such as: Changed my mind, Late delivery

  • Looks different
    21 returns
    €1.7K

    Too few images or weak colour/material detail means the product looks different in person.

    Review candidate data
  • Wrong item / variant
    12 returns
    €1.1K

    Ambiguous titles and unclear variant naming cause the wrong product to be ordered.

    Review candidate data

Most returned products

Ranked by refunded revenue. Start with the high-quality-score ones, those signal a product or fit problem.

SKUNameQualityUnitsOrdersRefundedAction
WP-KEY-MECH-TKLMechanical Keyboard TKL - Brown Switch
F · 38
4441€4.9KReview
WP-CHAIR-ERGO-01ErgoFlex Office Chair - Charcoal
F · 52
3333€4.3KReview
WP-WEBCAM-4K4K Streaming Webcam with Privacy Cover
F · 41
3128€2.7KReview
WP-MON-ARM-DUALDual Monitor Arm - Gas Spring
F · 47
1817€1.9KReview
WP-LAMP-LED-PROProLight LED Desk Lamp - Dimmable
B · 88
2219€1.5KReview
WP-DESK-STAND-44Standing Desk Converter 80cm
A · 91
1111€1.4KReview
WP-HUB-USBC-7P7-Port USB-C Docking Hub
F · 35
1614€1.1KReview
WP-WRIST-GEL-02Gel Wrist Rest - Memory Foam
F · 44
129€270Review

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